Review
Holography MarketPlace is an extensive international directory of display holography. It is edited by Franz Ross and Elizabeth Yerkes, and published by Ross Books of Berkeley, CA. It begins with an introduction to holography for the beginner and explains display holography with chapters on types of holograms, artwork, contracts, producers, buying and selling holograms, education, equipment and supplies, a bibliography, and an excellent glossary.
The chapter on types of holograms gives brief and clear descriptions of the varieties of holograms and how they are created. All graphic designers and students about to embark on their first holographic journey should read the chapter on artwork. The chapter on contracts points out many legal pitfalls to avoid.
The chapter on producers lists by country with a chart of the various services claimed to be offered. This directory is a tremendous effort and has produced a useful list of holography resources.
Holography MarketPlace belongs on every holographic reference shelf and will likely get even better with the coming issues. I commend Franz Ross for seeing the importance of holography and being courageous enough to publish books in this little understood field of science and art; includes charts for quick reference. Of special note is the bibliography of over 200 holography books and articles and a listing of University of California library call letters. -- L.A.S.E.R. NEWS
The Holography MarketPlace is the only publication in the world of its kind. The Holography MarketPlace serves three purposes: (1) It gives an overview of all the different types of holograms, how they are made, and current news about holography related issues. Articles are written so that the intelligent businessperson can understand most articles. (2) It gives an annually updated list of all the businesses (700+) involved in the field of holography. (3) Sample holograms by major vendors are included in each issue providing the reader with a sample set of holograms. There are 11 holograms in this edition. -- Book Description
The latest edition presents many changes: an enhanced layout, new contributions and hologram science, numerous samples, and addresses of all hologram companies in the world. As a standard library reference, it packs in everything businesses need for acquiring, selling and understanding holographs and their applications. -- The Bookwatch
This work is packed with a wide variety of information about the holography industry. The cover and several insert pages illustrate different types of holograms covered in the text. Librarians will find the topical chapters, which explain and illustrate most areas in holography, very worthwhile. Chapter 10 provides conventional MarketPlace information, such as copyright holder, manufacturer, chain of distribution, distributor, wholesaler, and retailer. It also covers the year in review. Chapters 11 through 13 deal with holography business, business by category, and individuals in the industry. The volume concludes with a bibliography and glossary, which explains such terms as cross talk, embossed hologram, rainbow hologram, and shadowgram. -- American Reference Books Annual
From the Publisher
Examples of holograms in these books can be seen at: http://www.holoinfo.com. This collection of books, each with various holograms included, can not and will not be reproduced because of manufacturing restrictions. In addition to the manufacturing problems, many of the companies that made the holograms in the books are out of business. An example would be light impressions with their classic full color embossed hologram still life. This is due to the fact that the value of the books has risen in the collector's market, the books can never be reprinted, and what is in print is all that exists.
