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Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri (Lived Religions)
 
 
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Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri (Lived Religions) [Hardcover]

Aaron K. Ketchell (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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Hardcover, August 15, 2007 --  

Book Description

0801886600 978-0801886607 August 15, 2007 1

Over the past century, Branson, Missouri, has attracted tens of millions of tourists. Nestled in the heart of the Ozark Mountains, it offers a rare and refreshing combination of natural beauty and family-friendly recreation -- from scenic lakes and rolling hills to theme parks and variety shows. It has boasted of big name celebrities, like Wayne Newton, Andy Williams, and Petula Clark, as well as family entertainers like Mickey Gilley, the Shanghai Magic Troupe, Jim Stafford, and Yakov Smirnoff.

But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this lively and engaging study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity -- a place for a "spiritual vacation" -- and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine.

Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.

(March 25, 2008)


Editorial Reviews

Review

Fascinating. There is no work that approaches the remarkable history of Branson in such complex fashion. Ketchell weaves together engaging analysis of The Shepherd of the Hills, the music business, and hillbilly lore and culture with interpretation of built environment and observations on the national mood. Holy Hills is rich with insights into the world of 'family-values,' Christians in America, and the commercial aspects of American Protestantism, regional distinctiveness, and the trajectories of literary influence.

(John Corrigan, Florida State University February 2008)

A fascinating, fair-minded assessment of a unique American subculture.

(Choice June 2008)

As Ketchell brilliantly argues, Branson entrepreneurs wove Christian sentiment 'into a fabric of nostalgia, premodern longing, and whitewashed rusticity.'

(Matthew Avery Sutton Christian Century March 2009)

Thoroughly researched and carefully documented... includes a great deal of material that challenges basic assumptions in the scholarly study of religions. Ketchell confronts readers with the implications of a popular tourist destination founded on the values and sentiments of American evangelical Protestantism.

(Thomas S. Bremer Journal of the American Academy of Religion May 2009)

A sophisticated interdisciplinary study... Ketchell squarely tackles this important and complex story with sensitivity and skill.

(Tona J. Hangen Journal of American History January 2009)

Punctuated with moments of humor... Ketchell's treatment is fair, including his description of organized religion's distaste for Branson's 'alternative worship opportunities'... well illustrated with reproductions of historical cards, photographs, and advertisements.

(Stanley M. Burgess Religious Studies Review 2009)

This is one of those books that seems to deal with a fairly minor topic but is in fact quite important... At a time when Jim Wallis and other observers have forecast the end of the prominence of right-wing-religion on the U.S. political stage, this book will cause many readers to question that prediction.

(David Stricklin Journal of Southern History April 2009)

The vivid written descriptions as well as photographs, thorough historical documentation, and a keen eye for cultural landscape formation make this book an excellent piece for geographic education and a great starter for discussion of the essence of Missouri heritage.

(Larry G. Brown Missouri Historical Review )

Holy Hills of the Ozarks is a delightful case study of popular religious practice in America. It should find a broad audience. Ambitious in scope, Ketchell has written a thought provoking work.

(Chad E. Seales Pneuma: Journal of the Society for Pentecostal Studies )

Holy Hills of the Ozarks provides the colorful story of how this tiny town on the Missouri-Arkansas border became host to the spectacular example of religious tourism (and tourism as religion).

(Kathryn Lofton Journal of Religion )

About the Author

Aaron K. Ketchell, who writes on American popular religion, teaches at the University of Nevada, Las Vegas.

(September 2008)

Product Details

  • Hardcover: 344 pages
  • Publisher: The Johns Hopkins University Press; 1 edition (August 15, 2007)
  • Language: English
  • ISBN-10: 0801886600
  • ISBN-13: 978-0801886607
  • Product Dimensions: 8.9 x 6.7 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,940,064 in Books (See Top 100 in Books)

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5.0 out of 5 stars A fascinating look at religion and values in changing times, December 30, 2008
By 
This review is from: Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri (Lived Religions) (Hardcover)
As a resident of Branson for 40 years and a small contributor to Author Ketchell's book, I certainly have an interest in the topics of this story. The subject of religion - values, Christianity, church, God, and families are ever present in Branson. We make no apology for that. I believe the historical view, though, adds context to the fascinating story of Branson's tourism success. As a small community of 7500 residents, opening our doors yearly to 8 million visitors from across the US and world, we continue to find that our measure of wholesome family entertainment appeals to a significant audience. Part look back and part questioning the future of Branson, Mr. Ketchell has captured the push and pull of our small world here in Branson, which also mirrors the issue across the U.S. I would recommend this book if you are interested in tourism and the religious market, or just a fan of Branson.
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Interesting history and interpretation of Ozarks/Branson tourism, March 14, 2010
By 
KCreader (United States) - See all my reviews
This review is from: Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri (Lived Religions) (Hardcover)
The author traces the origins of religious tourism in the Ozarks of southern Missouri/northern Arkansas. He begins by examining the long-lasting influence of Harold Bell Wright's 1907 book The Shepherd of the Hills on area tourism. He goes on to explore the evolution and Protestant evangelical underpinnings of tourist sites such as Marvel Cave, Silver Dollar City theme park, and Branson concert venues. The book reads like the doctoral dissertation it originally was, but by skimming the academese the cultural history enthusiast can still enjoy learning about the origins of tourism in this distinctive region.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
revival fires, marble cave, country life movement, civil religiosity, variety show theaters, tourism boosters, primary draw
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Silver Dollar City, The Shepherd of the Hills, Harold Bell Wright, United States, Taney County, Peter Herschend, Branson Landing, White River, Sammy Lane, World War, Lake Taneycomo, Las Vegas, Presbyterian Hill, Old Matt, Stone County, Young Matt, Disciples of Christ, Assemblies of God, The Beverly Hillbillies, The Promise, Marvel Cave, New York, Wilderness Church, That Printer of Udell, Social Gospel
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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