This book is for anyone who bakes and sells or simply wants to learn tips and tricks from a professional. Part one explains about baking and includes all the secrets Ms. Fix learned in her retail, commercial, and home-based baking career. It contains short-cuts, tips, and proven results rarely found anywhere, including recipe and product development, shortcuts for improving kitchen production, and how to adapt commercial baking to home baking. To help readers fully utilize their home kitchens it covers everything you didn't know to ask about how heat and ovens affect baked goods. Part two includes more than 100 of her best-selling recipes with variations and creative ideas to help turn them into signature products, plus information and recipes for healthier baking with whole grains. There's also "Insider Tips" for maximizing sales appeal and a chapter on recycling excess products. Many authors with little or no experience hold themselves up as experts. Ms. Fix, however, with 30 plus years experience in the food industry, actually gives readers usable and productive tips, secrets of the professionals. This book is clearly a recipe for success.
My newest book "The (Faux) Pastry Chef: How I Found My Baking Fix" is a story of re-invention, perseverance, and overcoming obstacles. It's also an insider's look at the commercial preparation of food. My second book "Home Baking for Profit" is for anyone who bakes and sells or simply wants to learn professional baking tips and tricks.
Ms. Fix began a baking career from her licensed home kitchen and then moved her business into a bakery and café. She later worked in multiple restaurants and corporate R&D kitchens and then returned to school for an MA in writing and food studies. She owns Baking Fix, a culinary business consulting firm, and teaches both business and hands-on baking classes in local colleges and through the Culinary Institute of America (CIA). Visit her website BakingFix.com
