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How to Start a Home-Based Desktop Publishing Business, 3rd (Home-Based Business Series)
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Top Customer Reviews
Who knows how to start doing business? What do you do first? What next? Kursmark outlines every step of the process with her folksy "been there" writing style. I have read and re-read the book so many times, the cover has gotten frayed. This book hops, skips and jumps over just about everything I have found in the library on the subject.
She covers the DTP world from top to bottom without delving into the seemy technical world that would have turned many readers off. The genius of Kursmark's book is that it is based in sound business practices and could theoretically be applied to any business. Who needs Harvard Business School when we've got Kursmark?
I have already recommended this book to several professional acquaintances, and I will continue to do so. If this book isn't next to your Pagemaker guide on your bookshelf, you might want to put a phone book there instead -- to call your unemployment office.
Have you thought about creating a policies & guidelines sheet for your customers? If you don't, you'll be sorry after a client blames you because they didn't proofread their job before it went to the printer. If you had the P&G to review with them, you would be able to bring it up BEFORE it becomes a crisis.
This book is loaded with examples like this; not just the ancedotes, but the forms that help your business run smoothly. As I mentioned, this book was lacking in only one area--financial recordkeeping was a mere two pages in this book. That subject could be a 200 page book in and of itself. Kursmark is so clever at writing about this subject in a friendly and conversational manner, I found myself disappointed not to get her help on recordkeeping.
That said, this book is highly recommended based on what it does cover, and I'm off to find a book to explain how to track expenses and the like.
Most Recent Customer Reviews
This book is not up-to-date as it was published in 2002. There is a lot of good information despite the limitations.Published 24 months ago by mary
I bought this because I know the author is reputable in our field of small businesses.
It is great information and a good book to have if one is considering using/developing... Read more
Well written and packed full of information! Very helpful, I wish I would have bought this before leaving my full time job to start my own business. Read morePublished on November 9, 2006 by D. Reynolds