Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business • Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet—and at no cost. Plus, you'll find highlights such as:
- Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
- Descriptions of 120 home business opportunities with proven track records.
- Advice on how to select a product or service that gives you a competitive edge and quick profits.
- Tips on how to market a product with little capital—using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
- Listing of:
- Firms that sell products and services through home-based entrepreneurs
- 28 franchise and nonfranchise business opportunities that can be run from the home
- 29 types of companies that regularly use homeworkers
- 13 popular freelance occupations for work-at-home professionals.
