The Home Office and Small Business Answer Book: Solutions to the Most Frequently Asked Questions about Starting and Running Your Business [Paperback]

Janet Attard (Author)

Book Description

Publication Date: August 2000

Authoritative advice from America Online's small- business expert, completely revised and updated- now covering the Internet and the world of E-commerce.

In practical, no-nonsense fashion, nationally recognized business expert Janet Attard provides detailed information on how to successfully start and maintain a home office or small business. In an easy to-use question-and-answer format, she offers practical explanations and timely solutions to nearly a thousand real-life business challenges. Subjects range from the practical to the strategic, from choosing the right business to planning and financing, from marketing and publicity to insurance, tax issues, intellectual property law, and much more.

This new edition has been completely revised and updated to keep up with the rapid changes in the world of small business brought about by the advent of the Internet. Attard offers a wealth of knowledgeable advice on building websites, Internet marketing, E-commerce, and covers all the technical, legal, and practical issues with which the small-business person must be familiar.

Editorial Reviews

Amazon.com Review

So you, too, want to join the ranks of the self-employed and start your own business at home or in a small office nearby. How do you choose the right field? Get customers? Price services? Protect property? Raise funds? Concise information on hundreds of basic issues that stem from such questions can be found in the updated second edition of The Home Office and Small Business Answer Book. Janet Attard--a journalist who has operated her own business for two decades and written extensively about the process--presents the essentials in a clear Q&A format divided into logical sections on selecting, starting, maintaining, and growing a business. Included is advice on franchising and multilevel marketing (pros and cons, how to assess); business and marketing plans (why they're needed, what's included); price structuring and financials (hourly vs. per-job billing, estimating expenses); equipment (what's needed, what it costs); marketing (obtaining publicity, placing ads); and much more. There is a wealth of information here, although additional specifics are necessary before many of the larger projects (like creating a business plan) can be fully executed. For that, however, Attard supplies ample resources in the appropriate sections and in six indexes. --Howard Rothman

Review

"...Janet Attard's Home Office and Small Business Answer Book provides [a] well-thought-out game plan for making that dream a reality. -- Mike Espindle, managing editor, Home Office Computing

See all Editorial Reviews

Product Details

• Paperback: 539 pages
• Publisher: Owl Books (NY); 2 Sub edition (August 2000)
• Language: English
• ISBN-10: 0805064508
• ISBN-13: 978-0805064506
• Product Dimensions: 9.1 x 7.4 x 1.5 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,655,258 in Books (See Top 100 in Books)

More About the Author

Janet Attard is a small business and home business expert. A small business owner herself, Janet is the founder and CEO of BusinessKnowHow.com, a small business website that reaches close to 4 million individuals a year. The site provides ideas, information and products to help small and home businesses with startup, marketing, ecommerce, employee management and other important concerns.

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful:

5.0 out of 5 stars Very Informative, August 12, 2000

By 

Merry Schiff (California) - See all my reviews
(REAL NAME)   

This review is from: The Home Office and Small Business Answer Book: Solutions to the Most Frequently Asked Questions about Starting and Running Your Business (Paperback)

I read Ms. Attard's first book several years ago and heard that she was once again writing an update to this book.

I just received the book and have spent most of a day reading it from cover to cover. She answered most every question I had and all those that I did not even think of asking.

If you are going into your own business this book is a MUST HAVE.