Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed [Paperback]

Barbara Jennings (Author), CSS/CRS (Author)

Editorial Reviews

Review

Business collections catering to real estate readers or those seeking careers in home staging will find HOME STAGING FOR PROFIT a unique, important and specific acquisition. Begin in 7 days or less, work from home, and build up a six-figure business with a guide based on the author's years of work. From furniture rental and business record-keeping to check-lists for sellers and enhancement design tips, this manual is a unique 'must' for any library catering to either re-career readers or those seeking tips on home staging. --Midwest Book Review

Book Description

If you've already taken an expensive seminar on starting a staging business, don't read this. It will break your heart. Barbara Jennings, bestselling author and national trainer, has written an excellent guide on how to earn up to $100,000+ in a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative business, covering virtually everything one needs to know and more. With 40 years of experience and author of 16 books, her large format manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, this guide is loaded with numerous check lists, a wide variety of forms, specific how-to details and much more, and has helped launch over thirty thousand staging careers globally. Additional resources are mentioned as well. Written in a personable and conversational style, this guide is a must-read for anyone serious about a staging business (or just exploring). No degree or prior experience is needed. The manual includes practical discussions and tips, such as:

       • the top mistakes and common problems sellers make
       • what stagers must do and understand
       • how to identify a home's assets and faults
       • how to interview and bond with real estate agents
       • how to interview and bond with sellers
       • the five ingredients for a successful staging service
       • professional image, attitudes and ethics needed
       • how to do consultations, submit bids, make presentations
       • how to set up the business, licenses to get and so forth
       • how to legally protect the entity, as well as one’s family
       • how to get clients and referrals from multiple sources
       • how to profit from consultations and offer full staging services
       • how to promote, maintain and sustain the business indefinitely
       • how to price services with confidence and ease
       • how to protect, organize and prioritize
       • 107 questions to ask agents and homeowners to help quote services
       • detailed pricing guidelines for furnished and empty houses
       • extensive list of stager tools needed for actual projects
       • extensive cleaning and painting guidelines
       • a 29-page detailed checklist to make consultations quick and easy
       • list of over 300 possible business names
       • detailed information on custom visual aids, promotional and management tools, dual certification courses
       • 15 handy reproducible forms ready to go
       • multiple checklists and handout examples for value added services

Barbara Jennings offers certification courses in home staging, interior redesign and corporate art consulting. She has trained over thirty thousand consultants globally. Readers can also access many exclusive visual aids and tools (as well as advanced training) directly from the author.

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Product Details

• Paperback: 256 pages
• Publisher: Ahava Press; 2011 edition (July 13, 2011)
• Language: English
• ISBN-10: 0961802626
• ISBN-13: 978-0961802622
• Product Dimensions: 10.9 x 8.2 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (50 customer reviews)
• Amazon Best Sellers Rank: #53,335 in Books (See Top 100 in Books)

More About the Author

HOME STAGING AND REDESIGN EXPERT - Author of 16 books, Barbara Jennings is the director of the Academy of Staging and Redesign (hosted at Decorate-Redecorate.Com). A nationally known, best selling author and trainer in home staging and interior redesign, she has helped thousands start and develop successful careers in staging, redesign and corporate art consulting. Her books, courses, visual aids and tools of the trade were developed over the past 8 years and receive rave reviews for comprehensiveness, helpfulness, personal style and frank honesty.

Customer Reviews

Most Helpful Customer Reviews

58 of 61 people found the following review helpful:

5.0 out of 5 stars Excellent training by a true industry leader and genuine author, August 4, 2007

By 

Casey Cole "truth seeker" (Cleveland, OH) - See all my reviews

Amazon Verified Purchase

This review is from: Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed (Paperback)

I am extremely pleased with this book and other books by this author. The subject is covered about as thoroughly as it can be covered, pointing out many things I never would have thought about on my own. The many before and after pictures illustrate points being made plus there are descriptions of other tools that will help me promote my business.

Most notable and helpful are the great lists: questions to ask real estate agents, questions for homeowners, tools you need to have, the best furniture and accessories to have in inventory, a complete check list of things a stager should evaluate when doing consultations, and different easy ways to price services (my biggest dilemma) and business set-up.

She also talked about professional design training, and tools she makes available which should make the staging work itself easier. How often do you see a book-writer find the tools for you and offer them at sale prices? She couldn't have made it easier to get started and know what to do than if she took you by the hand. That would be nice too, but impractical, I know.

I especially like it that she is transparent about her own success over many years, and that I can go to her website and see testimonials of others who have taken the training. I will refer to this book often because of it's thoroughness and expertise; there is more in it than what you expect because it's a very large book, not like all the others.

That I can write her when I have a question and receive a personal response is comforting; that I can request her monthly newsletter is also a valuable bonus other authors don't offer at all.

There are some authors who talk in generalities because they have something more they want to sell you. So they hold back on the really specific details. Jennings doesn't do that. She lays it all out there for you and you just have to follow her lead to be successful.

34 of 36 people found the following review helpful:

5.0 out of 5 stars A must for home stagers, November 23, 2007

By 

Giselle B (Los Angeles) - See all my reviews

Amazon Verified Purchase

This review is from: Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed (Paperback)

I'm switching careers and have decided to try the home staging business. After reading about the author and her experience, I ordered this book and I'm glad I did. It provides the exact information I was seeking. It's informative and written in an extremely easy style to follow. Although some of the information is obvious/basic - (decluttering) - it is important enough it probably should be emphasized. The author even provides a list of potential names for your new business. She also includes a question and answer section in which she provides good guidelines for potential situations. I purchased another book at the same time I ordered this one and there is no comparison. I would definitely recommend this book.

31 of 33 people found the following review helpful:

5.0 out of 5 stars Great Resource!, January 4, 2008

By 

Happy Designer "Karen" (San Antonio, Texas) - See all my reviews

This review is from: Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed (Paperback)

I purchased Home Staging for Profit to find out more about this area of design support. I am a decorator/redesigner and was very pleased to see the amount of detail and information. It contains everything you would need to know to provide these services and how to set up and manage the business. It is very clear and offers a number of lists, forms and other resources. I was so impressed that I have enrolled in the author's training, mainly to get the other books. The book is sometimes repetitive and does offer the other resources, but it is information that is well worth repeating. I would recommend this book highly!