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Home Staging That Works: Sell Your Home in Less Time for More Money Paperback – March 24, 2010

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Home Staging That Works: Sell Your Home in Less Time for More Money + 301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought: How to Inexpensively Reorganize, Stage, and Prepare Your Home
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Product Details

  • Paperback: 224 pages
  • Publisher: AMACOM; 1ST edition (March 24, 2010)
  • Language: English
  • ISBN-10: 0814415229
  • ISBN-13: 978-0814415221
  • Product Dimensions: 7.5 x 0.5 x 9.2 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #107,322 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Selling a home can be an emotion-laden process. Yet as real estate easily languishes for months in this down market, it’s time to readjust that attitude. Philadelphia real estate entrepreneur–designer Osborne solves the issue with a total transformation, or staging, a technique in existence since the 1970s. One warning, though: staging is a lot harder and more time-consuming than it looks. After all, it basically involves removing all traces of personality to transform a house into a visual story that a potential buyer can imagine living in. Her seven steps—target buyers, declutter, use color, create balance, focus, repair, and clean—are well explained and photographically illustrated; befores and afters dramatically depict the difference between a cluttered, unappealing bathroom with chipped tile and chokes galore and a clean-lined pedestal-sink-and-toilet-only room. In every chapter, each step is accompanied by very practical recommendations for the habits and preferences of four different ages of buyers (baby boomers and Generations Jones, Xs, and Ys). Tips include wonder cleaning aids like Goo Gone and magic erasers; fifteen plants for varying sun conditions; right boxes for the right purposes—and materials. Pragmatic advice that any and every home seller needs to memorize and follow. --Barbara Jacobs

Book Description

Want to sell your home at a premium price—now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don’t want you to know, from one of America’s most successful staging experts.

Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more, you’ll learn how to:

Focus on your potential buyers’ tastes (not your own) • Create curb appeal • Drive Internet interest with photos that flatter your home • De-clutter and pre-pack at the same time • Clean and repair your home without spending a fortune • Keep your home sale-ready—without being afraid to live in it

Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!

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Customer Reviews

I recommend this book to anyone trying to sell their home.
Home Staging that Works was well done and with an interesting twist--target market buyers by age and their likes.
Eco-Friendly Feng Shui Designer
I've really enjoyed reading it and it has been very helpful.
Pam from Chattanooga

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By sarah on August 2, 2012
Format: Kindle Edition Verified Purchase
I followed Starr's advice to the nth degree, and I am certain that this book is what sold our house in three days. Our real estate agent said he'd never seen anything like it in all his thirty-odd years of selling. Amazing in a down market.

About three months before listing the house, I got the Kindle version of Home Staging That Works for my iPad, and I took it everywhere with me, jotting down notes about how I would apply what I was reading to our house. Starr's book is so well-arranged, her photographs so illustrative, and her advice so clear and concise that I felt as if I had a wise mentor at my side. And I needed that; staging and selling can take us to our limits, sometimes - or so it seemed to me.

Here's an example of how Starr's book changed the game for us. Starr advises sellers to hire a professional photographer and to tag along during the shoot, looking at the photos & making any minor adjustments - who better? Because we owners know the best angles of the house and how it looks at certain times of day. Starr's advice prepared me for when our agent - who is absolutely stellar, by the way - told me that he usually uses snapshots for the first, brief, realtor-only listing, and then replaces those a few days later with the pro shots. I replied No, I've got a photographer scheduled to come tomorrow. And bless him, our realtor smiled and answered, Fine, however you'd like to do this; I like it when the seller takes an active role! My husband and I had noticed a recent quick sale in our city; its anchor photo was an evening shot, showing gorgeous landscaping and lighting. So I told our photographer that we'd like her to stay into the dusk and get a beautiful, glowing sunset shot of the place.
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7 of 7 people found the following review helpful By D. Kiely on June 21, 2012
Format: Paperback
I concur with most reviews here - this is a good staging book. The book covers most of the basics on various room strategies, flow, color, accessorizing (or not), depersonalizing/decluttering, interior/ exterior. I think this book is more suited for a novice stager or someone trying the "Do it yourself" route. It does not get into running a staging business or anything like that, in case people are wondering. Like others said, one of the unique aspects of this book is the approach of targeting your staging style towards a specfic generation. While I understand the concept and the author explains it well, I think that is a difficult avenue to go down. A small 2 bedroom house can appeal to a 20-something first-time home-buying couple as well as a 50-something couple looking to downsize after the kids go off on their own or even a bachelor looking for his first pad. So with that said, I think there is limited value in a "generational staging" approach. I took the information in and plan on keeping it in the back of my head but will likely not use it much unless I am staging hip urban lofts or retirement communities.

The only thing I was really disappointed in was the lack of color photos. Color makes a huge difference in staging/interior design and it would've been nice to see more than black & white images in the book. Still overall a good book. I got this book for $3.99 at a bargain store so it felt like a very good deal for the information I received from the book. I would not pay full price for this book but with this book being listed right now on Amazon for under $8 I'd say it is a worthwhile buy.
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9 of 11 people found the following review helpful By Jacqueline Damian on May 8, 2010
Format: Paperback
We found this book really helpful. The author, Starr Osborne, has a nice writing style (she's funny, for one thing) and sets out a room-by-room "to do" list divided into easy "bites" so that the job doesn't seem so mystifying and/or overwhelming. We especially liked the way she pinpointed how to stage for your target audience, whether you expect to sell your property (in our case, my in-laws' house) to boomers, Gen Xers or even younger buyers. She also includes practical hints and tips on, e.g., how to clean grout or the best paint to use if there's nicotine residue on the walls (Killz!). A very helpful, practical guide.
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5 of 7 people found the following review helpful By Plano Pete on September 20, 2010
Format: Paperback
As a prospective buyer, I have toured numerous homes in our area and have been greatly disappointed with the cluttered, tired looking houses that are currently on the market. Each and every one of these home sellers could benefit from reading Starr Osborne's book, regardless of their budget.

Ms. Osborne's practical writing style was a pleasure to read, and I found her suggestions for appealing to the different generations of buyers fascinating. She covers everything from decluttering, to selecting paint colors and landscape plants, as well as what to fix and what to clean. She even gives a formula for figuring out if you have "Too Much Sofa Syndrome." I have yet to see so thorough a book on staging.

The most interesting thought that I took away from reading the book was as follows: "Prospective buyers are probably selling their own home because of some imbalance in their lives...A home is a tool for achieving balance, and it is also a manifestation of the owner's balanced or unbalanced life. Remember that your prospective buyers are searching for balance, and style your home so that it offers a vision of a balanced life." That is what home staging is about, in a nutshell. Excellent book.
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