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Home Staging: The Winning Way to Sell Your House for More Money Paperback – February 10, 2006


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Home Staging: The Winning Way to Sell Your House for More Money + Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging + Home Staging For Dummies
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Product Details

  • Paperback: 240 pages
  • Publisher: Wiley; 1 edition (February 10, 2006)
  • Language: English
  • ISBN-10: 047176096X
  • ISBN-13: 978-0471760962
  • Product Dimensions: 9.2 x 7.5 x 0.5 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #338,628 in Books (See Top 100 in Books)

Editorial Reviews

Review

Staging a home doesn't require deep pockets, but it does require an open mind. Take inventory of materials you already own and consider how you could use them to make your listing more attractive. For example, take a plastic table from your backyard and cover it with a tablecloth to dress up an empty kitchen. Read the latest book review for more tips.--realtor.com

From the Back Cover

The way you live in a home and the way you sell it are two different things. That's the premise of Staging*, a concept that teaches you to look at your home through a buyer's eyes and make adjustments to improve its appeal and value.

In any real estate market, Staged homes sell faster or sell for more money—or both. With Home Staging, you'll learn how to play up your home's strong points and improve its presentation. By rearranging furniture, trimming overgrown bushes, painting a room, and clearing out the clutter, Home Staging will help you spotlight your property for a fast, profitable sale.

Filled with organizing tips and checklists, plus before-and-Staged photographs that dramatically show how Staging can transform your home inside and out, Home Staging has all the answers you'll need when looking to increase the sale price of your home.

*Staging is a federally registered trademark of StagedHomes.com


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Customer Reviews

This book leaves me with a BAD first impression.
JustJean
You already know that staging works, but her amateur photos and tips ("buy a discount king sheet and drape it over a table to be creative!") are no great example.
Lead Foot
I found that Barb's book was very easy to follow.
wildaboutstaging

Most Helpful Customer Reviews

67 of 72 people found the following review helpful By JustJean on September 4, 2006
Format: Paperback
In a February 4th 2007 email that the author of this book wrote and sent out to her staff and associates about her new soon to be released book, she wrote and revealed her intention with this (her initial) book.

Ms. Schwarz actually admits this book was NOT intended to help the general public by teaching them practical home staging techniques. She admits it was purely a Public Relations brochure to "DRIVE" business to her and her association.

Let Ms. Schwarz's own words speak to you... "A book is for PR. That is mainly what a book is for. That PR is for ASP's, SHC, as well as people knowing that I created Home Staging. Do you know how many ASP's have gotten business in Home Staging from the public by the public reading my book released just a year ago on `How to Stage?' THE BOOK WEARS THE PEOPLE/THE PUBLIC OUT. They say, oh my gosh, this is too much work. I cannot do this, I must call an ASP. Once again it drives people to call an ASP to work with, or to become one."

I understand PR and this would NOT be such a bad thing if the Back Cover didn't lead the reader into believing that they would learn from the book what they needed to know to stage their own homes.

Here is what is written on the back cover of this book:

1)"That's the premise of Staging*, a concept that teaches YOU to look at YOUR home through a buyer's eyes and make adjustments to improve its appeal and value."

2)"...YOU'll learn how to play up YOUR home's strong points and improve its presentation. By rearranging furniture, trimming overgrown bushes, painting a room, and clearing out the clutter, Home Staging will help YOU spotlight YOUR property for a fast, profitable sale.
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49 of 53 people found the following review helpful By Elizabeth Solomon on February 16, 2007
Format: Paperback
This book tells you what you already knew - clean, declutter, fix broken stuff, and clean up the yard. That's about it. The reason the book is more than ten pages long is that it is chock full of the author's stories about how wonderful she is and what a staging pioneer she is. I really wish I hadn't wasted my money on this fluffy piece of advertising.
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44 of 48 people found the following review helpful By Steven A. Rupp on July 9, 2006
Format: Paperback
This book has some good thoughts and ideas as well as suggestions on staging your home for sale. Some of the ideas are pretty basic and commonsense and some are very good. However, the author comes across as being a real braggart throughout the entire book taking credit for just about everything and not letting you forget it. I think the book could be better if she check her ego at the door and just stick to the subject.
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53 of 60 people found the following review helpful By Lead Foot on June 10, 2006
Format: Paperback
Reviewer: Script Editor (Los Angeles, CA) -
So many reasons NOT to waste your money or time on this shameless (and previously published) hawking.

She didn't "invent" the verb (or the activity) of 'staging' -- Hollywood realtors were doing it in the '50s. Her relentless self-promotion and repetitious ownership of the concept takes up half the book -- the other half is pimping out her products and her paying association members she's bestowed an accreditation upon.

If you know that a house must be cleaned and de-cluttered before it can hope to sell for the best price in the best time, then you know 90% of what is left after the constant reminders of what she sells and where she sells it. You already know that staging works, but her amateur photos and tips ("buy a discount king sheet and drape it over a table to be creative!") are no great example.

I kept reading, hoping to get one glimmer of real information that wasn't obvious to even the thickest of housewives ("empty your garbage") but aside from her chapter-long description of her personal (and very tacky-sounding) home ("staged to live" is another service she sells), I learned nothing we don't all know already. OH there was one thing -- I learned that she is addicted to raffia (this is in '06!) and ties up the "show towels" in it, in her staged bathrooms. Uh, buyers know fake when they see it, it's NOT welcoming.

I am not dissing the skill or art of staging, it's just great business sense. But each chapter is a string of repeating the obvious and shilling her wares. "Play soft music when you show the house," "accessorize in odd numbers," "show the kids my DVD and they'll pitch in!" I am not kidding, these tips from the master are on every fourth page.
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34 of 38 people found the following review helpful By Almost Gothic on January 21, 2007
Format: Paperback
If you're about to put your house on the market, you have a million things to do. Don't take time out to read this book. The amount of truly useful information fills about ten pages, and can be found on various internet web sites with a simple search. The rest is repetitious, contradictory, and/or silly.

The biggest waste of time is reading personal information about her own home and the off-topic "staging for living" concept. Also annoying are continual plugs for her organization, profession, and services. (Obviously, home staging makes sense, and is worth the effort. We wouldn't have bought the book otherwise. Why must she remind us over and over?)

Spend your time decluttering, instead.
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24 of 26 people found the following review helpful By Amazon Customer on February 10, 2007
Format: Paperback
Reading this book is like reading the script for an infomercial. The entire purpose of the book was profit for Barb Schwarz in book sales and additional customers. At least once per page, sometimes once per paragraph she re-credits herself with inventing the entire concept of Home Staging from the name to the work to the profession. The only person to take more credit for anything was Al Gore and the infamous internet issue. There are maybe 10 total ideas/concepts for actual home owners to implement themselves, but they are very general. The other 200 pages are various ways of reiterating that Barb Schwarz created the concept of Home Staging, all homes should be staged before sale, and that the home owner should hire a licensed, professional Home Stager, preferably trained by Barb Schwarz. If your purpose of buying this book is to find out the value of Home Staging, or justifying the cost of professional Home Staging to an unwilling seller (spouse, relative, client) than this is a very useful book. If you are a home owner that already believes you should stage your home and are looking for creative ideas on how to do it yourself - don't bother with this book. The book does give insight in how to choose a professional Home Stager, what to look for when interviewing Stagers for your project, what to expect from Home Staging, the value of it, and general ideas of what a Home Stager can and should do for you. I agree with the reviewer who said, "Not for Do It Yourselfers." For Do It Yourselfers The Designed To Sell book is quite a bit better for what is out there that is very current. 50 Simple Steps to Sell Your House for More Money in Any Market by Ilyse Glick is also better, but not as current.
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