“Matchar maintains a chatty tone that makes for easy reading. … She’s funny and self-deprecating… [Her] work left me with a better understanding of other women’s motivations.”
“The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories… into a single, compelling narrative about the resurgence of domesticity….Refreshing”
(The New Republic
“Matchar captures the appeal of the new domesticity — from its ‘cozy vintage aesthetic’ to its embrace of healthier foods and recycling. At the same time, she raises sharp and timely questions about whether the army of new-style happy homemakers aren’t ‘glossing over some of the harder realities of women, work, and equality.’”
"Cogently argues that choosing a more hands-on, DIY lifestyle family farming, canning, crafting-can, without sacrificing feminism's hard-won gains, improve on an earlier time when 'people lived more lightly on the earth and relied less on corporations, and family and community came first.'"
"Very informative and eye opening…. The book is a must for mothers, old, young, and in between. …well worth reading and discussing.”
(The Orange Leader
"An entertaining and well-structured book."
(New York Journal of Books
“The book is an insightful, fascinating read. While Matchar is nonjudgmental, she also provides a refreshing dose of analysis and skepticism.”
(The Independent Weekly (Triangle Area, NC)
“[Matchar] places women at the center of the budding movement to challenge industrial food. . . . A nuanced, sympathetic critique. . . she defends feminism against the charge that it drove women out of the kitchen and led to the decline in cooking.”
“A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”
“A lively and perceptive reporter… [Matchar] offers a valuable and astute assessment of the factors that led to the current embracing of domesticity and the consequences of this movement.”
“This book heralds a revolution in the attitudes and values of our society and will certainly divide public opinion in general and women in particular.”
(Elisabeth Badinter bestselling author of The Conflict: How Modern Motherhood Undermines the Status of Women
writes about culture, women's issues, work, food and more for places such as The Atlantic
, The Washington Post, Salon
, The Hairpin
, Men's Journal
, and many others. She lives in Hong Kong and Chapel Hill, North Carolina, with her husband.