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Hooked: A Guide to Building Habit-Forming Products Paperback – December 26, 2013


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Product Details

  • Paperback: 192 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 26, 2013)
  • Language: English
  • ISBN-10: 1494277530
  • ISBN-13: 978-1494277536
  • Product Dimensions: 0.4 x 5.9 x 8.9 inches
  • Shipping Weight: 9.1 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (296 customer reviews)
  • Amazon Best Sellers Rank: #169,233 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
- Matt Mullenweg, Founder, WordPress

"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
- Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." 
- Andrew Chen, Technology Writer and Investor

"You'll read this. Then you'll hope your competition isn't reading this. It's that good." 
- Stephen P. Anderson, Author of "Seductive Interaction Design"

More About the Author

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com.

Customer Reviews

The book, very easy to read and understand the topic.
Radek Vacha
This book will make you think about your business and your customers in a new way and I think that's a good thing.
S. R. Hartkopf
It provides a great framework to build habit forming products.
Jimmy Z

Most Helpful Customer Reviews

39 of 46 people found the following review helpful By H. Chen on February 6, 2014
Format: Kindle Edition
This book touches on the high level characteristics and psychology of engaging products but lacks the quantitative research and analysis required to make this a high value read. The author continuously references Facebook, Twitter, Instagram and Pinterest as examples of successful products without much evidence of first hand knowledge/data to backup his arguments. As a result, many of the insights drawn comes off as anecdotal/subjective commentary rather than scientific evidence. Though this is a well intentioned book, I wish more effort was put into the writing.
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24 of 28 people found the following review helpful By wkessler on January 22, 2014
Format: Kindle Edition Verified Purchase
About 30% new info but most of "success" examples seem easy like Pinterest, google, facebook, etc. and pretty light on the science to back up his opinions.
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26 of 32 people found the following review helpful By William T. Hennessy on January 19, 2014
Format: Kindle Edition Verified Purchase
The best business book I've read. And I've read a lot.

If you design products, software, apps, systems, programs, or companies, you have to read this book. Twice. And everyone you work with needs to read it, too.

I read about 15 to 20 books on business, persuasion, psychology, and product design every year. Sometimes more. And I read blogs on strategy, design, and influence every day of my life.

I've never read a book that covers all of these subjects so well. But that's not all. Nir Eyal's Hooked also give practical steps and tasks you can start using after the first chapter. In other words, this book will make you more valuable to yourself, your family, your products, and your company the minute you pick it up.

But don't just pick it up; read it. Read all. Highlight and take notes. And put it into action.

Thank you, Nir Eyal. You've made the world a better place.
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3 of 3 people found the following review helpful By Stan Oleynik on May 2, 2014
Format: Paperback Verified Purchase
I've read 60+ different business books and "Hooked" is in my personal top 3 (the other 2 are "Good to Great" and "Think & Grow Rich").

Nir provides a fascinating process for creating habit-forming products and technologies based on human psychology, habits, needs, etc.

If you're a web or app developer looking to create the next big thing, this book is a must read because it will give you a good idea whether your idea might work, the things you should work on & improve, etc.

Do NOT launch your product before you read this book - it might save you a lot of time and money, it's that good!

Stan
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16 of 22 people found the following review helpful By Dog Repair on January 22, 2014
Format: Kindle Edition Verified Purchase
As the title says, this is about designing a product so that it causes people to come back for more. It applies mostly to software programs like Facebook, although it could be adapted to physical products.
The main idea is to make it very easy to get started, get them to interact with the product early, by giving some piece of information, then give them a reason to come back, like seeing a comment from a friend.
There is a little comment about where the ethical line might be, but nothing very clear.
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4 of 5 people found the following review helpful By R.V. on May 30, 2014
Format: Kindle Edition Verified Purchase
It's ok. But really nothing much. As with any business book, one or two ideas wrapped in a lot of blah blah blah. Nothing really much original. The model the author proposes for triggering behavior is ok as sort of a mental model to have - but you don't need to read a whole book for that. Most of the examples in the book are not very new (at least not to me). I think if you keep up with general technology blogs, Paul Graham, Tech Crunch, etc, this book will not add any value to you. On the upside, it's a short book so you can read it quite quickly.
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2 of 2 people found the following review helpful By David Sherry on April 16, 2014
Format: Paperback
If you've ever wondered why the Facebook's and Pinterest's of the world take up so much of your free time, Hooked not only explains the phenomenon but it gives you the keys to build a similar addictive experience into whatever company you're working on. Hooked covers the psychological side of business, but does so for the modern tech entrepreneur and business owner, not for the modern psychologist (although I'm sure they'd find it interesting as well). He's created a process and model for you to follow which makes it easy to understand and implement, and he gives many very current examples to further illustrate his point. Nir is very straightforward in how he explains his theories, making it easy to understand and follow. This will for sure be one of those books that I keep opening up every so often to go back to when trying to create a sustainable flow of customers or subscribers for my projects.
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1 of 1 people found the following review helpful By Bud Michael on May 31, 2014
Format: Kindle Edition Verified Purchase
This book is a must read for any product team that cares about making their product "sticky." The models put forward by Nir Eyal have been put to work at my company and we are seeing positive results. Here's your first external trigger: buy the book and read it!
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