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Hooked: A Guide to Building Habit-Forming Products Paperback – December 26, 2013


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Product Details

  • Paperback: 192 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 26, 2013)
  • Language: English
  • ISBN-10: 1494277530
  • ISBN-13: 978-1494277536
  • Product Dimensions: 0.4 x 5.9 x 8.9 inches
  • Shipping Weight: 9.1 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #508,598 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
- Matt Mullenweg, Founder, WordPress

"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
- Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." 
- Andrew Chen, Technology Writer and Investor

"You'll read this. Then you'll hope your competition isn't reading this. It's that good." 
- Stephen P. Anderson, Author of "Seductive Interaction Design"

More About the Author

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com.

Customer Reviews

4.9 out of 5 stars
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I found this book to be very interesting, informational and easy-to-read.
Emily
Do NOT launch your product before you read this book - it might save you a lot of time and money, it's that good!
Stan Oleynik
The book then goes deeper into how you can try to establish GOOD habits in your design or product.
@pasteurtran

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Stan Oleynik on May 2, 2014
Format: Paperback Verified Purchase
I've read 60+ different business books and "Hooked" is in my personal top 3 (the other 2 are "Good to Great" and "Think & Grow Rich").

Nir provides a fascinating process for creating habit-forming products and technologies based on human psychology, habits, needs, etc.

If you're a web or app developer looking to create the next big thing, this book is a must read because it will give you a good idea whether your idea might work, the things you should work on & improve, etc.

Do NOT launch your product before you read this book - it might save you a lot of time and money, it's that good!

Stan
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3 of 3 people found the following review helpful By David Sherry on April 16, 2014
Format: Paperback
If you've ever wondered why the Facebook's and Pinterest's of the world take up so much of your free time, Hooked not only explains the phenomenon but it gives you the keys to build a similar addictive experience into whatever company you're working on. Hooked covers the psychological side of business, but does so for the modern tech entrepreneur and business owner, not for the modern psychologist (although I'm sure they'd find it interesting as well). He's created a process and model for you to follow which makes it easy to understand and implement, and he gives many very current examples to further illustrate his point. Nir is very straightforward in how he explains his theories, making it easy to understand and follow. This will for sure be one of those books that I keep opening up every so often to go back to when trying to create a sustainable flow of customers or subscribers for my projects.
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2 of 2 people found the following review helpful By someday is today on April 7, 2014
Format: Paperback Verified Purchase
At first I was a little skeptical about this book and what I could learn that I haven't already read or heard about, but I was wrong. This book is packed with great information and examples. The layout of the book is straight forward and to the point. Nir tells you what he's going to talk about and then presents the information in concise steps. The book is only around 140 pages long, but I'm going to read it over and over. Unlike most business books that I read and resell or pass along, this one is going to remain in the book shelf as long term reference. If you're a product manager you really should get a copy of this book, it'll give you a different perspective on how to approach developing new products and functionality. My only complaint is that I wish it was available in hardcover as the cover of this book is already getting worn out from me reading it so much. I look forward to your next book Nir!
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By PEDRO LOPEZ SANSON on June 19, 2014
Format: Paperback
I really enjoyed the book for it gets into the rationale of how to build engaging tech products (note that I am definitively not an expert on the industry).
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By Hasan Hasanov on May 26, 2014
Format: Paperback Verified Purchase
It changes my approach to my customers in my store. It is not about just doing things but more about behavoir of customers!
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Format: Paperback
A great book that deconstructs addictive products and gives an entrepreneur the tools to build one.

It was required reading for my startup engineering accelerator. After reading it, I understood why.

On the non product side, it helped me understand why some people are more interesting than others and how to generally amplify attraction.
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This is a step-by-step guild book for varies kinds of product/service designer, particularly useful to APP designers and silicon valley start-ups.
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Format: Paperback
Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Although focused largely on the technology sector, the ideas the author presents are applicable to any company or individual looking to build something better.

Mr. Eyal’s book itself is a habit-forming product. He leaves the reader with a memorable model that they can use in their own businesses and encourages them to return to his website for more insights. Not many theory books take applicability to the level Mr. Eyal’s does. I appreciated his sincere caution that the Hook Model be used for positive ends and acknowledgement that it can be used to foster addictions.

This relatively short book is a great roadmap that points the reader in the right direction to build great products but may not go far enough for some. It will also be dated in a year or two when today’s “hot” companies become passé. Nevertheless, his theories on human behavior may well prove timeless.

I give the book five stars and highly recommend it to anyone looking to design better content, goods, or services.
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