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Hooked: How Leaders Connect, Engage and Inspire with Storytelling Paperback – September 30, 2013
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From the Back Cover
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in businessby getting people hooked on you and your messages.
Hooked will help you to:
- increase your leadership presence
- significantly strengthen your personal brand
- inspire individuals and teams into action
- connect with customers to dramatically boost sales
- win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
About the Author
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.
Top Customer Reviews
The one thing he didn't do is share his mastery and allow storytelling to be implemented into the organisation.
As a HR professional, I understand the importance of business storytelling and I really enjoyed learning how to become a great storyteller. But, the chapter around implementing storytelling into an organisation is the icing on the proverbial cake! I see real benefits in implementing storytelling into my organisation and will be putting this into practise asap. The 'How Hooked Are You?' sections are also a great call to action and the book was very easy to read. I highly recommend 'Hooked' to all leaders looking to differentiate, inspire and engage...
Gabrielle and Yamini's book confirms the transformative power of storytelling in a business context.
Establishing engaging connections and providing memorable inspiration are key goals in my presentations, so now I share stories to get my messages across. After a corporate career of enduring (and delivering) a few too many death by powerpoint presentations, I find storytelling to be more engaging for the audience and also far more enjoyable to prepare and deliver as a speaker.
The book 'Hooked: How Leaders Connect, Engage and Inspire with Storytelling' highlight the benefits of organisational storytelling and clearly step out the actions to deliver compelling stories in business. I love the simple yet powerful examples and mini case studies throughout the book - many I could personally relate to and all helped spark new ideas for my own storytelling.
If you're a leader looking to inspire your teams into action or a speaker looking to captivate your audiences, I highly recommend reading 'Hooked'.
As leaders our job is to shine a light and inspire people as to what is possible. Through story telling our job is made easier.
Their book is very easy to read with excellent examples of what to do and more importantly, what not to do. The authors provide detailed instructions for you to formulate your own stories so you can begin immediately. They don't waste time with unnecessary information.
This is an excellent book that you will come back to many times.
Over the past decade, through their own engagement with many of today's leaders in significant Australian organisations, Yamini and Gabrielle have built a profound body of knowledge about business storytelling. This experience is on display all the way through this book as they apply their practical experience, reminding the reader that storytelling is as old as human community itself. However, in so many of today's organisations, these deeply human skills have been frequently replaced by technology. Their book brings us back to what is essential between people.
Gabrielle and Yamini use many practical examples of how storytelling is used to enormous effect. They blend the theory intelligently to help remind us of the humanity and normalcy of story to help bring us back to the fundamentals of organizational life - its about our relationship with each other and what Gabrielle and Yamini are focusing on: the leader's relationship with his or her staff and how this is enhanced by concentrating on what they have in common. So many of the examples illustrate how this is done.
By breaking storytelling into its component parts, they enable the reader to easily see how they might view their own tendencies and how to further develop their storytelling skills.
Gabrielle and Yamini take you from understanding what a story is, through illustrations you can use to see how effective you are with your own storytelling and they provide you ways to make changes to your own storytelling style. They also help you craft your stories to maximum effect ...Read more ›
Most Recent Customer Reviews
Excellent book with examples, exercises, and list on how to tell and write stories to get prospects, customers and followers HOOKED on you and your story.Published 3 months ago by Maverick
Excellent book that is very eye opening. I have started applying some of the techniques provided and have had great results. Read morePublished 17 months ago by Brant B.
If you're looking for a great way to inspire your team through storytelling. Look no further, this book is for you! Great read!Published 24 months ago by ODProfessional
I spent two weeks looking theough evry book that is out there on how to bring to and how to formulate stories for the business world. Read morePublished on May 10, 2014 by Mitch Simon
This book contains advises how to write story and storytelling techniques. Very ispirational book, easy to understand, with very good examples.Published on March 12, 2014 by Vladimir
Hooked offered me an eye-opening introduction to the art of business story telling. I have used these new skills in settings as diverse as operational meetings to presentations in... Read morePublished on December 8, 2013 by Sophie Testart
This is one book that had me hooked right from the start. I thought I was good at story telling, until I read this book. Read morePublished on November 4, 2013 by Athula Bogoda