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Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World (Shelly Palmer Digital Living) Paperback – July 10, 2012


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Product Details

  • Series: Shelly Palmer Digital Living
  • Paperback: 286 pages
  • Publisher: York House Press, Limited (July 10, 2012)
  • Language: English
  • ISBN-10: 0985550805
  • ISBN-13: 978-0985550806
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #956,750 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jack’s new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock’s Cinelan Group, underwritten by GE.

His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.


More About the Author

Jack's new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock's Cinelan Group, underwritten by GE.

His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.

Customer Reviews

I recommend it highly as an excellent holiday gift.
Melissa Brown
If you want to succeed in the future you will have to understand the IPs and Myers does a great deal to help you do that.
Charles Ashbacher
The Internet is the most profound communication technology ever created.
Tom Guarriello

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on August 28, 2012
Format: Paperback
Jack Myers has accomplished something in his book HOOKED UP that he may not even know: he has assuaged the fears in those of us who were not born into the computer/Internet generation, mistakenly thinking that spending the bulk of time in front of a computer or an iPad or iPhone or laptop or other device that provides constant Internet access is producing a generation of asocial creatures - people who will eventually not be able to adapt to the world of reality. As Myers explains in this excellent book, nothing could be further from the truth.

Myers takes the time to explain the history of the computer and its gradual development to the stage where we are now and then focuses on the young men and women who were born between 1991 and 1995 - the time when the Internet was born - and explains how these individuals have grown up in a world with different values and different methods of relating and communicating. As Myers states in his introduction `hopes for a positive future are hard to come by as we progress more deeply into the second decade of the 21st century. A new century begins with hope. But for a generation entering their teen years early in the millennium, hope was marred by the 9/11 attacks, economic uncertainty, social unpredictability, civil unrest, political polarization, global chaos, climate crisis, technological disruption and cultural dispassion. What doe the future hold for this generation, and how will this generation impact the future? The answer lies in the minds and actions of the self-assured, self-aware and tech-savvy Internet Pioneers - a group of 21.2 million Americans, born between 1991 and 1995, is the first generation to grow up after the Internet browser Mosaic was introduced in 1993.
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3 of 3 people found the following review helpful By Tom Guarriello on November 27, 2012
Format: Paperback Verified Purchase
It may seem obvious but young people will determine the future of our species. In the midst of the hand-wringing about Millennials, Jack Myers has produced a study that ought to give us all hope.

Yes, the current generation of young people ("Internet Natives," Myers calls them) are doing things profoundly differently than any generation before them.

That's because they've lived dramatically different formative years than any of those generations.

The Internet isn't just a way to buy things and read the New York Times. The Internet is the most profound communication technology ever created.

And these kids grew up with it in their cradles.

The difference that makes in their worldview--yes, that's a generalization, but all generational statements are--is profound. Myers documents their take on fundamental questions facing civilization--like equality, justice, preservation--and makes a strong case for optimism.

Read this book and then, as another reviewer did, discuss it with your kids, grandkids and neighbors. Give Internet Natives a chance to tell you what they really think. You probably won't like everything you read or hear; what generation of elders ever has?

But when you're done, I think you'll find that Jack Myers has given you an important set of insights to use to get a glimpse of what the future might bring.
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3 of 3 people found the following review helpful By Margaret Picky TOP 500 REVIEWER on September 16, 2012
Format: Paperback
"Hooked Up" examines the behaviors and attitudes of the "Internet Pioneers" that have had almost universal access to virtually instant and unlimited information and communication. What makes them different from previous generations is that technology such as the internet and cell phones has always been an unquestioned, integral part of their lives. There are about 21.5 million college-aged young adults in the United States who were born between 1991 and 1995 and there are hundreds of millions more around the world with a similar perspective.

The basis for this book was a 100+ question survey of 1,000 students in this cohort as well as interviews with members of this generation and experts. A broad range of topics is covered, from the pervasiveness and frequency of use of particular technologies to beliefs about politics, religion, and human rights; sexual behavior; SMS language; even what television networks and cartoons they grew up watching and how they were affected by watching them. There are particular chapters on Apple, marketing, celebrities, wikis, memes, and other quite interesting topics.

"Hooked Up" is similar to a mini-textbook in form and tone but makes for easy reading, with short chapter sections, lots of examples, and simple tabular presentation of data when appropriate. The actual survey results are included in the back of the book, along with references and sources, a bibliography, and an index.

Reading this book gave me a better understanding of these young people, a subset of the Millennial generation, who sometimes baffle older people and give them the impression that their primary attitude is "IDK".
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Format: Paperback
Jack Myers's HOOKED UP is a thoroughly researched study on the so-called "Internet Pioneers," born between 1991 and 1995, who have grown up under the influence of the Internet. These are today's college students, who are connected 24/7 through cell phones, iPads, FaceBook, Twitter, and a seemingly limitless supply of "aps." They've never experienced a world without the instant gratification of Internet access and instant messaging. They are also the next generation of adults who will leave their mark on the world - will they be anti-social nerds glued to their computer screens, texting away instead of actually interacting with human beings? No, says Jack Myers. While they may be more "hooked up" than those of us who remember rotary phones and typewriters, they are also family-centered, spiritually motivated, and determined to make the world a better place. So, there's hope, Myers says, that the future will be more than just a techie heaven!

I enjoyed reading HOOKED UP, although it didn't surprise me as much as I thought it would. As a high school teacher, I've known a lot of the "Internet Pioneers" over the last few years - I helped more than a few of them choose colleges and focus their dreams. Much of what Myers presents in this book is a clear reflection of what I've seen first-hand. These are young adults who can be described as "media junkies," but they are also very wary of what they're being told. They don't trust the Internet so much as use it - they've grown up with it as part of their lives, and (as Myers's stepdaughter says), "it's just there." And they know that everything put in print (whether on the Internet or in the newspapers) is not necessarily true.
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