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Hoopla Hardcover – November 1, 2006

16 customer reviews

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Editorial Reviews

About the Author

In the last five years, a small Miami advertising agency called Crispin Porter + Bogusky progressed from relative obscurity to being hailed as the top creative agency in the U.S., and arguably the world. The work of CP+B has consistently redefined advertising and changed an entire industry’s definition of the term “media.” CP+B uses a media-agnostic approach, producing work that is challenging, irreverent, hilarious, shocking, and always compelling—so much so that it often feels more like great entertainment than advertising. CP+B’s clients have included the anti-tobacco organization Truth, MINI Cooper/US, AND1, Burger King, Molson USA, Virgin Atlantic Airways, Google, IKEA, EarthLink, GAP Men’s, and MAXIM. In 2003, in an unprecedented sweep of the foremost awards in the world, CP+B took Grand Prix at Cannes, an O’Toole Award for Overall Creative Excellence from the American Association of Advertising Agencies, as well as the grand prizes at the CLIOS, EFFIES, Kelly’s, OBIES, APG awards, and the One Show. The agency and its work have been profiled in The New York Times, The Wall Street Journal, USA Today, Forbes, Fast Company, Time, Newsweek, Advertising Age, Creativity, and Archive. In 2005, CP+B was named Agency of the Year by both Advertising Age and Creativity.

Warren Berger has written about advertising for the past 15 years, as a contributor to Advertising Age, ADWEEK, Communication Arts, Graphis, and other industry publications (he first began writing about Crispin Porter + Bogusky in the early 1990s for Ad Age’s Creativity and CA). His writing about advertising and media has also appeared regularly in mainstream consumer publications such as The New York Times, The Los Angeles Times Magazine, Wired, Reader’s Digest, and Business 2.0. He is the author of the acclaimed book Advertising Today (Phaidon, 2001) and co-author, with Lee Clow and Jean-Marie Dru, of Disruption Stories (TBWA, 2005). He is the founder and current editor of the quarterly magazine One, published by the One Club for Art & Copy.
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Product Details

  • Hardcover: 272 pages
  • Publisher: powerHouse Books; 1st Ed. edition (October 25, 2006)
  • Language: English
  • ISBN-10: 1576873129
  • ISBN-13: 978-1576873120
  • Product Dimensions: 8.7 x 1.2 x 11.2 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #529,516 in Books (See Top 100 in Books)

More About the Author

I'm a longtime journalist (The New York Times Magazine, Wired, GQ, Reader's Digest) and book author who has written about a variety of subjects over the years--creativity, innovation, and questioning being particular favorites.

I've interviewed and studied hundreds of the world's leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities. In the past few years, I zeroed in on the power of questioning in our lives. It's a skill we all have innately but it falls into disuse for many of us as we move through school and the business world. And that's a shame. On my blog amorebeautifulquestion.com and in articles for Fast Company and the Harvard Business Review I've written about why questioning leads to innovation, how it can help you be more successful in your career, and how we can all get better at asking the kind of "beautiful questions" that spark change in our businesses and lives.

My "inquiry into the value of inquiry" led to so much fascinating material that it's now a book called A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, due out from Bloomsbury in March 2014.

My last book was the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009; (retitled "CAD Monkeys, Dinosaur Babies, and T-Shaped People" in the U.S. Penguin paperback).

Find out more about me and my books at http://AMoreBeautifulQuestion.com and http://WarrenBerger.com.



Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By Dave Lakhani VINE VOICE on April 18, 2007
Format: Hardcover Verified Purchase
First a little criticism, I have to agree with others about the cover of the book, it is made from sandpaper which I find very cool, but the problem is that it gets white scratch marks all over it right away and it is abrasive if you set it on your wooden table for example.

That said, the cover and the layout are some of the most endearing qualities of the book. They give you an inside look at the minds and ideas of Crispin Porter. They also give you many ideas.

The book is not a fast read, it requires that you digest it to get the full value of what is there. This is not a traditional advertising book that is going to give you five steps to anything, it is something quite different.

This book will set your mind ablaze with new ideas and wonderful thoughts. I love they way they shun political correctness.

I also truly enjoyed reading the thinking behind some of the campaigns and seeing others that I had no idea belonged to them.

This book belongs in every serious creative's library, as well as the libraries of admen, adwomen, serious entrepreneurs, and marketers large and small.

Take some time with this book, you'll need it.

You'll also profit greatly from it.
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17 of 19 people found the following review helpful By Pseudoreid on July 8, 2007
Format: Hardcover
A well intentioned book meant to profile one of America's leading advertising agencies ends up leading the reader on a confused journey lacking clarity, consistency, and organization. What could have been a prolific view into the creative process behind some of the most successful advertising campaigns eventually leaves the reader scratching their head wondering what the hell the point of the book was. Although the book graces some of the insights and strategies that were leveraged to develop the creative idea, most of the narrative hinges on a self indulgent and narcissistic viewpoint of how great CP&B thinks they are.
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18 of 23 people found the following review helpful By MARK DIMASSIMO on January 7, 2007
Format: Hardcover
It's not about whether this is a great book, it's about the advertising, and the advertising is GREAT. There's a lot of it here. Big, original ideas that can stand up to competition from Jon Stewart, Maxim, the Onion, and YouTube.

Competition the great advertising of the past didn't have to deal with. Today's media environment has most "creative" advertising agencies choosing "engagement" over relevance and a few choosing relevance over engagement. But here, in each of these campaigns, we get it all -- big relevant campaign platforms, insight into the contemporary audience and culture, and ingenious ideas as brilliantly engaging as shiny new toys.

While there's been much debate about individual executions, it bears mention here that taken as a whole, these ideas WORKED. They worked in the marketplace, for all or nearly all of these clients. It's easy for people in the business to forget that there were a lot of not particularly effective anti-tobacco USAGE advertising campaigns before Truth. Or that Burger King was in a two decades long shame spiral of agency hopscotch, and widely thought of as the worst client in advertising. Or that it was generally believed that winning the account would be the end of the golden days at CPB, that compromise and equivocation would follow as surely as the night follows the day IF they weren't lucky enough to be more or less immediately fired. Then CPB shut the rest of us up by stepping up their game. This told us that even if they were going to lose the BK business, they weren't going to lose their nerve in the process. As it turns out, they still have both.

Mantropy Disease, Subservient Chicken, Let's Motor, Infect Truth...etc. It's terrific to have access to all this great work in one place.
Read more ›
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6 of 7 people found the following review helpful By Rich Gould on September 27, 2007
Format: Hardcover
This book is awesome and depressing at the same time... As I read page after page of the ground breaking creative ideas that have come out of that shop, I am continously reminded of my insignificance in the ad world. Nevertheless, this is still a cool book and a great read, full of inspiration and motivation. And... it's sandpaper cover has really come in handy removing some of the unsightly rust spots from my VW.
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2 of 2 people found the following review helpful By Rodney L. Hall on April 1, 2007
Format: Hardcover
This is detailed and involving insight into the processes and ways of looking at the world that really do make a difference to the creation of relevant and impactful brand communication. Real people solving real problems that the large multinationals seldom get close to. It was a delight to explore the things that make Hoopla. To get a real feel for momentum. It is important to warn that reading Hoopla may actually increase the frustration that comes with working with clients that don't get any of this or being stuck in an agency that also doesn't get any of this. To people who want to take the next step this is a launch pad to a very world. The excitement starts with the coverslip.
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By Flower on September 3, 2014
Format: Hardcover
Just a note: the cover is made out of sandpaper so be wart of what you place the book on/next to as it is very abrasive.
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By Dallas on January 20, 2012
Format: Hardcover Verified Purchase
Wait til you take this book out of its package and experience it. The rest (content) is just full throttle creativity.
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By DWLP on January 13, 2015
Format: Hardcover Verified Purchase
Great book for lovers of advertising.
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