Customer Reviews

Hoopla

5 star:		(7)
4 star:		(2)
3 star:		(2)
2 star:		(1)
1 star:		(2)

 

 

First a little criticism, I have to agree with others about the cover of the book, it is made from sandpaper which I find very cool, but the problem is that it gets white scratch marks all over it right away and it is abrasive if you set it on your wooden table for example.

That said, the cover and the layout are some of the most endearing qualities of the book. They give you an inside look at the minds and ideas of Crispin Porter. They also give you many ideas.

The book is not a fast read, it requires that you digest it to get the full value of what is there. This is not a traditional advertising book that is going to give you five steps to anything, it is something quite different.

This book will set your mind ablaze with new ideas and wonderful thoughts. I love they way they shun political correctness.

I also truly enjoyed reading the thinking behind some of the campaigns and seeing others that I had no idea belonged to them.

This book belongs in every serious creative's library, as well as the libraries of admen, adwomen, serious entrepreneurs, and marketers large and small.

Take some time with this book, you'll need it.

You'll also profit greatly from it.

A well intentioned book meant to profile one of America's leading advertising agencies ends up leading the reader on a confused journey lacking clarity, consistency, and organization. What could have been a prolific view into the creative process behind some of the most successful advertising campaigns eventually leaves the reader scratching their head wondering what the hell the point of the book was. Although the book graces some of the insights and strategies that were leveraged to develop the creative idea, most of the narrative hinges on a self indulgent and narcissistic viewpoint of how great CP&B thinks they are.

This book is awesome and depressing at the same time... As I read page after page of the ground breaking creative ideas that have come out of that shop, I am continously reminded of my insignificance in the ad world. Nevertheless, this is still a cool book and a great read, full of inspiration and motivation. And... it's sandpaper cover has really come in handy removing some of the unsightly rust spots from my VW.

It's not about whether this is a great book, it's about the advertising, and the advertising is GREAT. There's a lot of it here. Big, original ideas that can stand up to competition from Jon Stewart, Maxim, the Onion, and YouTube.

Competition the great advertising of the past didn't have to deal with. Today's media environment has most "creative" advertising agencies choosing "engagement" over relevance and a few choosing relevance over engagement. But here, in each of these campaigns, we get it all -- big relevant campaign platforms, insight into the contemporary audience and culture, and ingenious ideas as brilliantly engaging as shiny new toys.

While there's been much debate about individual executions, it bears mention here that taken as a whole, these ideas WORKED. They worked in the marketplace, for all or nearly all of these clients. It's easy for people in the business to forget that there were a lot of not particularly effective anti-tobacco USAGE advertising campaigns before Truth. Or that Burger King was in a two decades long shame spiral of agency hopscotch, and widely thought of as the worst client in advertising. Or that it was generally believed that winning the account would be the end of the golden days at CPB, that compromise and equivocation would follow as surely as the night follows the day IF they weren't lucky enough to be more or less immediately fired. Then CPB shut the rest of us up by stepping up their game. This told us that even if they were going to lose the BK business, they weren't going to lose their nerve in the process. As it turns out, they still have both.

Mantropy Disease, Subservient Chicken, Let's Motor, Infect Truth...etc. It's terrific to have access to all this great work in one place. And, in addition to the work, you get some windows into the culture. I really enjoyed reading the emails. They reminded me of the best moments at the best places I've been. (If you've ever worked in a great place, you know what I'm talking about.)

The confidence that radiates from these snippets of CPB culture shine through every choice. The graphic design that sometimes appears to have been all too easy when viewing individual campaigns in isolation is damned impressive when you view all of this work together. Hoopla is a good word, with and without the irony that was no doubt intended. The exuberance that comes through the range of design styles, much more extensive than the range of brands represented here, is undeniable. It's exciting.

Is there room to do better? Absolutely. That's why everyone in the business and art of communicating who wants to feel inspired should have access to a copy of this book.

CPB has shown us what a thoroughly contemporary advertising agency should be, that you can speak in the current idiom and still do great advertising. They're not the only ones. Right now, they're just the best.

While I was very pleased to receive this book, I have not found it to be as easy to use as other books I own. The cover is at first confronting but it does grow on you, even though after the first day you will find yourself taking and leaving it off. It's just too abrasive to carry with anything else.

The range of each campaign is good, there are insights in there as to how some of the best ideas have been campaigned. The extent that the campaigns spread amazed me, further than I was aware, but then I don't live in the US so am not exposed to the role out of these campaigns.

Over all an interesting book, I had many people at work want to browse.

This is detailed and involving insight into the processes and ways of looking at the world that really do make a difference to the creation of relevant and impactful brand communication. Real people solving real problems that the large multinationals seldom get close to. It was a delight to explore the things that make Hoopla. To get a real feel for momentum. It is important to warn that reading Hoopla may actually increase the frustration that comes with working with clients that don't get any of this or being stuck in an agency that also doesn't get any of this. To people who want to take the next step this is a launch pad to a very world. The excitement starts with the coverslip.

Wait til you take this book out of its package and experience it. The rest (content) is just full throttle creativity.

The book cover really grates on my nerves but the inside is incredible. Kudos to Dave Schiff, "Burnie" and Warren. I may not always agree with the creative execution but I always admire the creative thinking behind it.

if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design

El Hoopla es un libro muy interesante que muestra cómo hacen las cosas en Crispin Porter + Bogusky. Lo interesante del libro es entender que las cosas en publicidad si se pueden hacer de manera diferente y que hay más medios por explorar. Lo recomiendo 100%.