Hooplanetics (Hardcover)

~ Crispin Porter (Author), BOGUSKY (Author)

Editorial Reviews

Product Description

It's no coincidence that the dictionary uses a sentence about advertising to help define the word "hoopla." At Crispin Porter + Bogusky, Hoopla is our lifeblood. The only product we make. But it can't be molded from plastic or stamped out of steel. It has to be conjured from thin air, through techniques more arcane and closely guarded than any black magic. Hoopla is extremely powerful stuff. But don't take our word for it. Take our billings. At press time, our agency was collecting a BILLION dollars a year to generate hoopla for some of the world's most powerful brands. Companies don't spend that much for a few clever TV commercials. They do it for the immeasurable power to convert bottled water into happiness, jeans into freedom, and dish soap into salvation. They pay for the Hoopla. And we give it to them by the boatload. But one day we got to thinking: Why should rich corporations be the only ones with access to this amazing property? What if we dropped the going rate for Hoopla from a billion dollars to $16.95, and let it fall into the hands of private citizens? That's a savings of over $999,999,983.05! What if we took everything we knew and applied it to the life of an individual person? Imagine what kind of juice that person would have! As soon as the hair on the back of our necks returned to its normal position, we began working on this book. HOOPLANETICS is a self-amplification book. The world’s first, as far as we can tell. This book will increase people. Exponentially. Meaning that if the individual in question is messed up to begin with, the stuff contained in these pages would surely turn them into a human train wreck. We’re talking freight car after flaming freight car, tumbling spectacularly into houses, children, and pets. By the time we were finished, that person would own "train wreck." In essence, it would become their brand. That’s how HOOPLANETICS works.

About the Author

Alex Bogusky started at Crispin and Porter Advertising in 1987, became Creative Director five years later, and was named a partner in 1997. Under his direction the agency has become the world’s most awarded. Alex has been profiled in Business Week, The New York Times, The Wall Street Journal, USA Today, Newsweek, TIME, Fast Company, Business 2.0, and on national television and radio programs. Thanks to motocross, his knees have been rebuilt more times than the Beirut skyline.

Dave Schiff is Creative Director on Coke Zero, Maxim, and the Know HIV/AIDS accounts. To date, Dave has done absolutely nothing to help the endangered Hawaiian Monk Seal, even though scarcely 1,500 of these majestic creatures still exist in the wild.

In late 2002, Evan Fry began sending Alex Bogusky threatening letters and postcards, forcing him to make a decision: Restraining order or hire the guy? Since lawyers cost a lot of money, Fry soon began scribbling full-time for CP+B—including authoring a hardcover book for Burger King called Eating the Angus Diet (powerHouse Books, 2006). Funny ending here.

Product Details

• Hardcover: 120 pages
• Publisher: powerHouse Books (January 7, 2008)
• Language: English
• ISBN-10: 1576873668
• ISBN-13: 978-1576873663
• Amazon.com Sales Rank: #5,141,965 in Books (See Bestsellers in Books)