Under Cover Boss : The Series 2 Seasons 2010

Amazon Instant Video

Season 1
Available on Prime
(41) IMDb 6.9/10
Available on Prime

2. Hooters TV-PG CC

Coby Brooks, President and CEO of Hooters of America INC, believes he has the best CEO job in the world. Jet-setting to store openings around the world this 40-year-old father of three lives the good life. But he's going to give up his private jet and red carpet treatment to work on the front lines of his own company. Hooters has always been a controversial company catering to its loyal customer base that has an affinity for beer, wings and beautiful women. By going undercover Coby hopes to find out ways to expand his customer base and find out what the public and his work force really think of his family business. Coby travels to Dallas, TX for his first job. His first job will put him directly in the line of fire as he struggles to keep up with the kitchen staff. He'll also have to prove to his boss for the day, the store's general manager, Dave, a no nonsense former marine. It's been over 20 years since Coby has worked in a kitchen and during his shift his inexperience shows and Dave isn't afraid to let Coby know how poorly he's doing. Eventually, Dave sees enough and sends Coby home early saying he won't be inviting him back. The next day Coby returns to the world's largest Hooters in Dallas to go on a promo run with Hooters girls Brittney and Amanda. First things first, Coby gets his uniform, the extra small t-shirt that all the girls must fit into. Then it's time to hit the streets to try and drum up business by giving out free chicken. Coby and the girls chat with passersby, asking their opinions on Hooters. The real reactions from the public are raw and unflattering. Coby uncomfortably listens as potential customers tell him they would never let their daughters work at Hooters. Coby leaves the experience with something he doesn't often get to hear, the truth. His journey continues as he meets with Jimbo, a larger than life General Manager. Coby is thrown right into the mix as Jimbo takes him through uniform line up where they must inspect each of the Hoote

Runtime:
43 minutes
Original air date:
February 14, 2010

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Season 1
Available on Prime
  • Included with Prime Instant Video

    1. Waste Management Larry O'Donnell, COO and President of Waste Management, the largest trash company in North America, goes undercover into his own company to find out how his cost saving initiatives are affecting his front-line workers. His first stop is in Rochester, NY at a recycling facility where he is supervised by Sandy and has trouble keeping up with the fast pace of the recycling conveyor belts. Larry misses one piece of cardboard which means the entire line has to be shut down. At lunch he learns that morale is down because employees are docked two minutes for every one-minute they are late. His second job is in Pompano Beach, FL at a landfill picking up litter that has blown onto the hills nearby. Larry's supervisor Walter is a hard-working, tough boss who has been on dialysis for over twenty years, but cans till work circles around Larry. Larry doesn't fill his litter bags fast enough and is fired for the first time in his life. Larry's journey continues with his third job working at High Acres landfill with Jaclyn, who is described as the "glue" of the facility. She takes on many roles beyond her title of 'administrative assistant', without any extra pay. Larry has dinner with her family and sees that they are close to losing their house. Larry takes immediate action, breaking his cover and confronting her boss about it. Possibly the dirtiest job in all of Waste Management is Larry's fourth, cleaning portable toilets in Houston, TX with Fred. Larry is surprised and amazed at the pride Fred takes in his work and his positive, inspiring attitude. The final stop for Larry on his undercover journey is with Janice, a garbage collection route driver in Syracuse, NY. Along Janice's route Larry meets many customers that wait all day to see her. One customer in particular, who reminds Larry of his own daughter, causes him to tear up with emotion. Janice gives Larry the lowdown on Waste Management and how they aren't female friendly, and shows Larry a coffee can, that sh

    TV-PG 43min February 7, 2010
  • Included with Prime Instant Video

    2. Hooters Coby Brooks, President and CEO of Hooters of America INC, believes he has the best CEO job in the world. Jet-setting to store openings around the world this 40-year-old father of three lives the good life. But he's going to give up his private jet and red carpet treatment to work on the front lines of his own company. Hooters has always been a controversial company catering to its loyal customer base that has an affinity for beer, wings and beautiful women. By going undercover Coby hopes to find out ways to expand his customer base and find out what the public and his work force really think of his family business. Coby travels to Dallas, TX for his first job. His first job will put him directly in the line of fire as he struggles to keep up with the kitchen staff. He'll also have to prove to his boss for the day, the store's general manager, Dave, a no nonsense former marine. It's been over 20 years since Coby has worked in a kitchen and during his shift his inexperience shows and Dave isn't afraid to let Coby know how poorly he's doing. Eventually, Dave sees enough and sends Coby home early saying he won't be inviting him back. The next day Coby returns to the world's largest Hooters in Dallas to go on a promo run with Hooters girls Brittney and Amanda. First things first, Coby gets his uniform, the extra small t-shirt that all the girls must fit into. Then it's time to hit the streets to try and drum up business by giving out free chicken. Coby and the girls chat with passersby, asking their opinions on Hooters. The real reactions from the public are raw and unflattering. Coby uncomfortably listens as potential customers tell him they would never let their daughters work at Hooters. Coby leaves the experience with something he doesn't often get to hear, the truth. His journey continues as he meets with Jimbo, a larger than life General Manager. Coby is thrown right into the mix as Jimbo takes him through uniform line up where they must inspect each of the Hoote

    TV-PG 43min February 14, 2010
  • Included with Prime Instant Video

    3. 7-Eleven Joe DePinto, President and CEO of 7-Eleven, runs a tight ship. Joe is a no-nonsense former military man determined to make his company run as efficiently as possible. But he's going to give up his personal putting greens to work on the front-lines of his own company. By going undercover, Joe hopes to find ways to improve systems and operations for franchisees and to make 7-Eleven an even more well-oiled machine. Joe travels to Shirley, NY for his first job. This store is the biggest seller of coffee in the 7-Eleven system with over 2,500 coffee cups guzzled down everyday. His boss for the day is Dolores, a sharp lady who knows all her customers by name. After a few bumps in the road Joe starts to realize there is a lot more to making coffee than he thought, especially in such a high volume store. Joe interacts with one of Dolores' regular customers and learns that Dolores goes to dialysis twice a week and is waiting for a kidney donor. He is extremely moved by Dolores's story and also realizes that the store's secret to selling so much coffee isn't the location or type of coffee they are selling, it's Dolores herself. The next day Joe heads to a bakery in Baltimore, MD. Joe wants to check out the operation and meets Phil, a former marine who's in charge of all new trainees. Joe and Phil's task is to put fritters and other bakery items on the line to be baked. Joe struggles to keep up but Phil understands the importance of teamwork and helps him out. Phil and Joe connect as former soldiers and then head to the break room. Phil shows Joe his passion, doing artwork. Joe finds talking to Phil and getting to know him without any corporate talk a hugely enjoyable breath of fresh air. Joe's journey continues as he heads to Medford, NY to work the night shift. Joe meets Waqas, a bright and intelligent student from Pakistan, working hard to get his Bachelor's degree in America. Joe who is not used to working late at night is sluggish and tired. Waqas immediately notices th

    TV-PG 43min February 21, 2010
  • Included with Prime Instant Video

    4. White Castle Being part of the White Castle family is something that David Rife, owner and executive board member, takes very seriously. Upholding his grandfather's legacy of being family-owned and operated for 88 years, and being the oldest fast food chain in America is always on his mind. Dave Rife is going where no one in his family has gone before, undercover in the company, to see if his grandfather's motto "happy employees making happy customers" is still a reality for the people working the front-lines of the business. Dave's first stop is at a new restaurant in Hamilton, OH. Because of the huge investment in time and resources Dave wants to make sure that this new store is starting out the way it should. His manager Geenie gives him the lowdown on how hard it is to start up a new restaurant with the current opening protocol in place. She tells Dave that her employees are confused and unhappy, and Dave sees the confusion first hand with multiple managers giving him direction. Later in the day he gets to know Donna, an employee at White Castle for 20 years. He is brought near to tears when he finds out that Donna suffered a heart attack three years ago that nearly killed her. Dave knows what it's like to be unhealthy and admits that if he didn't change his unhealthy habits, he could have been the one having a heart attack. That night, Dave tackles his second job, a night-shift at the bakery in Rensselaer, In, making buns for White Castle burgers. Dave has spent very little time in the bakeries and wants to get a feel for what the front-line employees go through. Dave meets his boss for the night, Steve, and is off to the bun-packing machine. To watch Steve do the job you would think it's easy, but when Dave tries packaging the buns he's a disaster and ends up destroying over 4800 buns. Dave is really disappointed in his performance, and upset he wasted so many buns. Returning home in the small hours, Dave sleeps off his disappointment at his motel, and wakes u

    TV-PG 43min February 28, 2010
  • Included with Prime Instant Video

    5. Churchill Downs Bill Carstanjan, Chief Operating Officer of Churchill Downs is an unlikely boss for a company so steeped in tradition and a love of horses, because he is actually afraid of horses and hasn't been on one in years. Churchill Downs owns some of the most famous horse tracks in the US, and hosts the Kentucky Derby. Bill is a numbers guy who worries about numbers and how to make it the most profitable company it can be. Bill is trading in his suit and spreadsheets for jeans and a feed bucket to learn how new expansions in the company are affecting the people who work on the 'backstretch' of the horse track. Bill's undercover mission starts in Miami, FL at the Calder Race Course where Churchill Downs is building a new casino on the property. Bill wants to find out how the employees and trainers are being affected by the new casino. Bill starts out in the stables with Gilly, a trainer. Bill quickly finds out that there is nothing glamorous about being a trainer. In fact, Gilly lays it all out for him letting Bill know how hard it is financially, and how she has to work 365 days a year. Gilly and Bill head to the races with Gilly's horse, which she desperately needs to win to pay the bills and feed her son. After a heart-wrenching loss for Gilly and her horse, Bill can't believe how much of a gamble being a trainer is. Bill's emotional roller coaster continues as he tries his hand at playing the bugle, with Jean at Arlington Park, IL. Bill is extremely nervous to get in front of thousands of people and play the "call to post" before the race. He has never played an instrument before, but wants to step outside his comfort zone and give it a try. After just a little bit of basic training from Jean it's judgment time. Bill heads out to the track, cocks his bugle, and out come the most grotesque noises ever heard. The audience cringes at his horrible performance but Bill feels triumphant when he's done. Bill sees that the job is way harder than he thought, but feels

    TV-PG 43min March 14, 2010
  • Included with Prime Instant Video

    6. GSI Commerce Michael Rubin, the founder and CEO of GSI Commerce, is an e-commerce tycoon determined to make his business the best that it can be. Michael will give up his fancy office and personal assistant to work on the front lines of his own company. By going undercover, Michael hopes to find how his company works under the pressure of the company's most stressful season. Michael travels to Richwood, KY to work in a fulfillment center. He meets Rashelle and they start the grueling task of loading a truck. While working hard, Michael learns Rashelle has only been with the company for 3 weeks and hopes to become a full time employee. Michael doesn't do too well packing the truck and after hitting Rashelle in the head with a box, the manager arrives to send them on to another job. At the next task they sort excess packages and Rashelle shares she has a special way of doing the job that makes it 25% more productive. Michael is very impressed by Rashelle's thinking and wishes all the employees could be more like her. The next day Michael heads to Melbourne, FL to work in a call center. He starts off the day working Adam, an escalations operator. Adam shows off his exceptional customer service skills and then let's Michael try some calls. Michael struggles to appease the customers and Adam helps him get through the call. While taking a much needed break Michael learns Adam loves GSI so much because they've shown him a lot of love. His previous employer let him go after his daughter died and couldn't show up to work for Black Friday. To make things worse for Adam, he and his fiancée would like to get married but are saving up instead to buy the burial plots next to their daughter. Michael is extremely saddened and unprepared for such heartbreak. Next, Adam hands of Michael to another escalations team member named Danielle. Right off the bat, Michael gets a very frustrated customer. Danielle senses that Michael isn't in control of the call and takes over. Danielle is immediately ab

    TV-PG 42min March 21, 2010
  • Included with Prime Instant Video

    7. Herschend Family Entertainment Joel Manby is a former big cat in the auto industry who has settled down into the wholesome and fulfilling job as CEO of Herschend Family Entertainment. He'll give up his executive office and expensive account to work on the front lines of his own company. By going undercover, Joel hopes to get a closer look at how the recession is affecting his employees and to really see how it is to work on the front lines. Joel travels to Stone Mountain, GA for this first job. Joel's boss for the day is Captain Howard, a duck boat driver and entertainer at the Ride the Ducks attraction. Here, Joel sees what a great entertainer Howard is and is pleased to see he's making so many kids and families happy at the park. Joel realizes that other tours from other areas should see Howard's tour and vice versa; he thinks the other Ride the Ducks operations could learn a lot from one another. The next day Joel heads to Silver Dollar City in Branson, MO. Here, Joel meets a young man who is extremely enthusiastic and dedicated to his job in customer service. They start out working the front gates and the stroller booth, then head to lunch. In the break room, Joel learns Albert's passion is theme parks and designs roller coasters in his spare time. Albert wants to go to school but can't afford it if he's not working, but when he is working he often doesn't have time for school. Joel is extremely impressed with Albert's drive and dedication, and even sees a little bit of himself in Albert. Joel's journey continues at Silver Dollar City at 3:30 in the morning. He's up and ready to work washing the streets of Silver Dollar City with Richard. Joel struggles with the job and Richard critiques his work along the way, determined to get the park clean. While working, Joel and Richard talk about their lives and find out they've both adopted children. Richard also shares that he lost his house in a flood a few years ago and is still trying to rebuild his home. Joel is inspired by Richard's persevera

    TV-PG 42min March 28, 2010
  • Included with Prime Instant Video

    8. Roto-Rooter Rick Arquilla, President and COO of Roto-Rooter, goes undercover within his own company. But he's not just hoping to learn about what's happening on the front lines, but how his employees are holding up during the economic downturn. His underlying goal in going undercover is to see if Roto-Rooter, America's largest plumbing and drain cleaning business in North America, can go from a good company to a great company. His first stop is New Orleans, on a basic household plumbing job with a general technician named Darrell. A tub is stopped up and it's not pretty. Rick has to stick his fingers in the drain to pull out an old rag that was the cause of the blockage. They spend the rest of the day making house calls - it's a long day. In the process, Rick learns that Darrell recently recovered from a heart procedure that put him out of work for four months and forced him to deplete his savings and borrow money just to stay afloat. Rick admires how hard Darrell works and is determined to keep up with him. His second job is at a call center in Chicago with a dispatcher named Candace. Rick actually designed the system they use and wants to see how it works. After getting trained by Candace, Rick realizes that the color-based dispatch system will be very hard for him to use effectively since he's colorblind. And as Rick grows impatient with his training, Candace gets frustrated. These two aren't really clicking. During a break, however, Candace is surprisingly open with Rick about her troubles on the home front - she's falling behind in her mortgage and cares for an autistic child. But she doesn't let these distractions affect her care for the customer. After the break, when Rick boggles a call, Candace is unhappy about how he treats the customer and lets him know it. Rick learns that it's not just about booking the sale; it's about providing good customer service. Rick's journey continues back in New Orleans, working with a plumber named Chris who uses a high-powered machine

    TV-PG 43min April 4, 2010
  • Included with Prime Instant Video

    9. 1800-Flowers Chris McCann is president of 1-800 FLOWERS.com. But to his older brother, Jim McCann, who is the founder of the company he will always be his little brother. Jim is the public face of the company appearing in ads, and commercials, so he is too recognizable to go undercover, so he has asked Chris to do so. Chris sees this as a great opportunity to step out of his brother's shadow prove to his brother that he is ready to take over the company. Chris is giving up his expensive suits and executive office for an apron, and a set of clippers to work the frontlines of 1-800-FLOWERS. Chris travels to North Plainfield, NJ to work at his first job with floral designer, Pauline. They start work right off the bat making bouquets for deliveries going out. Pauline and Chris follow the strict guidelines of how to make each bouquet that appears on the website so that they all look the same. Chris inquires who designs the collections, and Pauline says she doesn't know, but she would love to! Chris struggles to keep up with Pauline and make the bouquets as well as she does. Pauline confides in Chris that she is getting bored of making the same arrangements day in and day out, and that 1-800-Flowers is outdated. Pauline goes on to tell Chris that she goes to floral design workshops on the weekends that she pays for out of her own pocket because 1-800-Flowers doesn't provide on going training. Chris is really angry that Pauline doesn't know about the training that is available to her, and knows that frustrated employees are not good for a company. Chris leaves very upset, and ready to make changes. Next Chris flies to Canton, Ohio to work at the Fannie May chocolate factory with Nicole. Chris is interested in seeing if the chocolate factory could up production in the coming years as they are looking to expand their franchise businesses and the demand will be higher. After a quick tour Chris is put at the end of the line where chocolate covered peanut butter pretzels are

    TV-PG 43min April 11, 2010

Product Details

Genres Reality TV
Director Bengt Anderson, Randy Jones
Season year 2010
Network All3Media
Executive Producer Lauren Baduini
Purchase rights Stream instantly and download to 2 locations Details
Format Amazon Instant Video (streaming online video and digital download)

Customer Reviews

4.7 out of 5 stars
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See all 41 customer reviews
It's staged like Caesar returning to Rome after campaigns in Gaul.
Citizen John
I love how this show reminds us to appreciate the "little guy," and how we take for granted a lot of the work that goes on around us.
Debra A. Ward
A must see before you read Joel Manby's business/leadership book entitled Love Works.
gans

Most Helpful Customer Reviews

Every episode starts out the same way. The CEO is going to spend time with the rank and file. This will help the CEO to manage the whole organization and will serve to extend the CEO's influence.

However, the CEO soon finds out that the rank and file work much harder than anticipated or believed. Also, they are comparatively guileless. Usually, there's one worker that requires a reprimand while all the others are somewhere between lucky to have a job in this recession and flat out exploited.

What grabs me is how humble the workers are - in each episode.

The sad part for me is the ending in each episode. The CEO at the end announces what he's done and how he'll now focus on the right things, while the workers applaud. It's staged like Caesar returning to Rome after campaigns in Gaul. Only it seemed things would not get better because the macro trends are not within control of the CEO.

Warning: Sometimes the CEO going undercover isn't that plausible. For example, the White Castle CEO-owner going to work at a White Castle was not believable. He just didn't look at all like any of the employees at the store level and I doubt anybody there thought he was really interested in that sort of job. Actually, most of the time it wasn't plausible that the CEO of these companies would consider the jobs they "trained" for - and that's why the ruse of doing a documentary was doubly necessary.
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1 of 1 people found the following review helpful By nick on January 19, 2014
Format: Amazon Instant Video
But not overly believable. Like most shows of its kind, its obvious that there is some element of staging or artificially created situations. However it's moving and fun to meet the awesome (sometimes awful) people working for these organizations.
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1 of 1 people found the following review helpful By Stephanie Bruno on August 29, 2013
Format: Amazon Instant Video
These shows are awesome and I cant wait for more, i love the idea of this show and how it works
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3 of 4 people found the following review helpful By K. S. Walter on November 19, 2012
Format: Amazon Instant Video Verified Purchase
I picked up an old season of Undercover Boss because I recently started working for one of the companies, and it is nice to see how things went and even a few familiar faces are still around. I enjoyed this series a lot a few years ago, but can I say that Amazon's streaming service needs a little work? Netflix is usually smooth for me, and this was choppy and I would have to get up every 10 minutes or so and refresh the webpage for it to continue loading...At least they kept some memory of where I was in video and didn't have to restart from the beginning.
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By Tim Nolan on April 21, 2014
Format: Amazon Instant Video
This is one of the best "reality" programs made. Who among us would not want the CEO of our place of work to get down in the trenches with the rest of us 'pee-ons' to see what's really going on and what problems us grunts face! It's good to see that some major corporation executives understand that they are far removed from the difficulties and realities that entry level employees face. Each episode ends with: 1) What the undercover CEO has learned from his experience. 2) A few extraordinary employees are rewarded for their devotion to the company and 3) Problem employees are handled. I have been brought to tears many times during the season 1 episodes by the heartwarming stories and true dedication of some special employees.
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By Debra A. Ward on March 27, 2014
Format: Amazon Instant Video
I love how this show reminds us to appreciate the "little guy," and how we take for granted a lot of the work that goes on around us. I also like that the "big guys" end up seeing much more than the bottom line when they go out and mingle with their employees.
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By sheryl on February 23, 2014
Format: Amazon Instant Video
It is the same information that I gave for season two which is the one I watched first in the series.
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By laura markko on February 15, 2014
Format: Amazon Instant Video
I enjoyed the programs because it showed that if more CEOS would look beyond their 4 walls ,they will see the real world and what makes a company keep going.only in the good old U.S.A can this happen

Laura
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