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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Paperback – April 14, 2003


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Product Details

  • Paperback: 192 pages
  • Publisher: McGraw-Hill; 1 edition (April 14, 2003)
  • Language: English
  • ISBN-10: 0071418717
  • ISBN-13: 978-0071418713
  • Product Dimensions: 9.2 x 6 x 0.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Best Sellers Rank: #57,397 in Books (See Top 100 in Books)

Editorial Reviews

Review

Now In Paperback "No longer is being 'a good closer' the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy."

From the Back Cover

Put your team on top with winning B2B sales strategies and techniques

"No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

How do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy? The world's leading authority on B2B team selling is about to show you. In his runaway bestselling guide to sales excellence, Rick Page reveals the breakthrough selling strategies that have made superstars of thousands of his students.

Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a proven, six-step process for winning sales opportunities and shows you how to:

  • Sell to a prospect's strategic business "pain" for greater value
  • Qualify the prospect for forecasting accuracy
  • Differentiate your solution to build competitive preference
  • Link your strategy to the prospect's decision-making process
  • Sell to power by finding the key to buyer politics
  • Communicate your strategy throughout your team

More About the Author

Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.

Customer Reviews

The book is well written and reads quickly.
Eric Kassan
In a complex selling environment, the most valuable asset a salesperson has is his/her time.
Steve Hicks
I would strongly recommend anyone to read this book to excel in your selling skills.
Jujai

Most Helpful Customer Reviews

44 of 48 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on June 9, 2003
Format: Paperback
Hope Is Not a Strategy is most valuable for those who are new to large account and large ticket selling. For those with lots of experience, the book is helpful in providing a structure for sales team planning and coordination.
As a test of the book's relevance, I took a potential sale that our firm is wrestling with and put it through the process. A number of valuable insights came from pursuing Mr. Page's process that would probably not have otherwise become part of our approach. Whether the sale will succeed or not, I don't know, but our effort definitely became more effective as a result. I happily give a book that provides that kind of benefit five stars. Thank you!
The book has four sections:
1. The Challenge -- The Complex Sale
2. The Solution -- R.A.D.A.R. (which stands for "R.eading A.ccounts and D.eploying A.ppropriate R.esources")
3. Strategies for Execution
4. Winning before the Battle -- Account Management
The first section was the least helpful to me (after pursuing complex sales for over 30 years, there wasn't really any new background here). If you are new to complex sales, this material will probably be a real eye-opener . . . especially if you are used to individual sales based on a standard approach. The most amusing section was on how to blend talent on a sales team to get the right mix of skills and orientation. You'll learn about Tellers, Sellers, Hunters, Farmers, Business Developers, Partners, and the Industry-Networked Consultant.
The second section was the heart of the book for me, describing R.A.D.A.R. which is "a simplified, six-step process that combines consultative, competitive, and political sales principles into a concise yet comprehensive process." There's a chapter on each element.
Read more ›
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31 of 35 people found the following review helpful By A Customer on February 5, 2002
Format: Hardcover
This work is based on common sense selling principles that have proven themselves consistently in the enterprise level selling arena whether the solution is e-commerce enabling, network infrastructure or high value consulting. Page very effectively frames the complex selling environment itself before outlining a methodology to attack it. This is one of the primary strengths of the book and why I believe it is appropriate for readers other than just sales reps or sales managers.
The first five chapters of the book offer significant value to CEO's, CFO's, senior Marketing officers and other members of the management team who share in the responsibility for developing and understanding their company's "go to market" strategy. I have also recommended this book to friends in the venture community who are challenged by the fact that one or more of their portfolio companies is struggling with delivery of their value proposition and consistency of forecast information.
I am familiar with the methodology presented in the book having embraced it both in the ERP and internet worlds and find it to be presented in a logical, straightforward manner. Controlling the Complex Sale is the most comprehensive, yet implementable, methodology developed for the "knowledge worker" sales executive. Keeping this book at hand to frequently review the fundamentals can be of high value to sales executive or sales manager.
Highly recommended.
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18 of 20 people found the following review helpful By Robert Burns on May 14, 2003
Format: Hardcover
I am an avid reader, and successful sales executive. I have read nearly every book in the bibliography and many others on sales. I avoided buying this book for months because it looked "basic" when thumbing through it in airports and book stores. I finally bought the paperback version and I was amazed at how wrong I was. EVERY Sentence in the book is important! Tom Kosnik's quote on the cover is dead on. This book is worth the value of 12 books on sales in it takes every lesson learned in the field or taught in a book and presents it in a clear, logical and concise manner. It's not that the information is brilliantly new but it is brilliantly presented. Fantastic a must read!
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16 of 18 people found the following review helpful By Steve Hicks on March 25, 2002
Format: Hardcover
Rick's methodology in Hope is not a Strategy is the most complete collection of sales clarity I have read. In a complex selling environment, the most valuable asset a salesperson has is his/her time. Qualifying correctly can continually keep you on the path to realizing true revenue potential. Ricks' methodology for qualifying as well as selling to power has increased my region's revenues and profits by 70% since we started following his methodology. This is a book worth much more than the suggested retail price. It can literally change your success rate over night. Thanks for sharing your wisdom Rick!
Steve Hicks
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14 of 16 people found the following review helpful By Sales Maven on December 5, 2001
Format: Hardcover
This book is a practical guide to understanding the criticality of strategic planning to win large, complex sales. It adds elements which other methodologies do not address (ie, the political/competitive aspect) The author incorporates real life stories for relevance and adds humor to the content as well!
This is written by the founder of the Complex Sale who has had a high impact on the sales performance of many high tech firms adding credibility to the content. I was formerly responsible for Worldwide sales training at Oracle, and The Complex Sale staff and methodology contributed to the bottom line!
HIGHLY RECOMMENDED!!
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