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How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists [Kindle Edition]

Pierre Gervois
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese tourists.

Product Details

  • File Size: 145 KB
  • Print Length: 25 pages
  • Publisher: China Elite Focus (June 30, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008L98Q3U
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #575,360 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 2 people found the following review helpful
4.0 out of 5 stars A must read for hotel marketers August 10, 2012
A short, well written, and very well informed book about a very hot topic: Getting more rich Chinese guests in our hotels. I like Pierre Gervois' style, he's a pro in his field.
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