Hospitality Marketing Management, Fourth Edition and NRAEF Workbook Package [Hardcover]

Robert D. Reid (Author), David C. Bojanic (Author)

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Hospitality Marketing Management
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Book Description

ISBN-10: 047170864X | ISBN-13: 978-0471708643 | Publication Date: March 15, 2005 | Edition: 4

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

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Product Details

Hardcover: 626 pages
Publisher: Wiley; 4 edition (March 15, 2005)
Language: English
ISBN-10: 047170864X
ISBN-13: 978-0471708643
Product Dimensions: 11.1 x 8.8 x 1.4 inches
Shipping Weight: 4.2 pounds
Amazon Best Sellers Rank: #3,282,092 in Books (See Top 100 in Books)

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