Customer Reviews

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

5 star:		(5)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Finally...the mechanism of purchasing decisions revealed in a concise, powerful, and immediately useful manner. The book is far underpriced and I bought two..one in my office and one that travels with me. Up there with E-Myth as a modern small business classic. No-brainer, must-read. (no, I don't work for the author)

Barry Feig was on my radio show [...]. He delivered some wonderful insight. The interview is available until May 15, 2007 on the website.

The book is fabulous. I was missing some detailed understanding about emotional selling and understanding what emotions customers buy with. This filled in those blanks plus gave me ideas on how I can use the information to reach more customers and produce more sales.

If you are a copywriter, as I am, you will want to use this material for writing better copy.

This is a shelf keeper that you want to reach for whenever you need closer understanding as to why prospects or buying a certain way. I look forward to keeping my copy of the book on my shelf for a long time to come.

Catherine Franz, Producer and Host, Let's Talk Marketing Radio Show on WEBR in Fairfax, Virginia [...]

If you're looking for insights into what makes people tick in order to sell something to them, this is worth your consideration as that's what it's all about. Some of the information you may read and say to yourself "I knew that," but there will be just as many "ah-ha!" moments mixed in as well.

I believe every marketer should own this book and keep it in their library for future reference.

I read a ton of books about marketing. While some readers
are going to rave about a book they got one good "takeaway"
from, for me that takeaway had better be amazing if there
is only one... and, sadly, a lot of these books don't have
much more than one good idea in them.

This book has many. Structurally, it's laid-out in a
sensible way: 16 hot buttons articulated in brief chapters
with a summary at the START of the chapter. The author
respect's out time and desire to find out whether we want
to read the whole chapter right away. That in itself is
a great lesson to see put into a book.

You'll see the hot buttons generally described in many
books on copywriting and persuasion. Some writers only
list 4 or 5, but Feig makes 16 distinctions and that's
ok. The point is to find a way to break-out the
salient factors that persuade and find ways to build
them into the appeals in your marketing messages.

This book is first rate: easy to learn from and full of
useful ideas. Lots of takeaways.

It's also structured so it's easy to pick up and thumb
through, making repeated readings a friendly experience,
which to me makes mastering the material easier.

Have you ever wondered why you had spent and continue to spend on things that you don't need? This author reveals the tricks and traps that sweet-talking salemen have been using on you. Learn to identify these revealed emotional tricks and spot the games people play on you the next time you go shopping anywhere, online or offline!

Ironically, this is not a cautionary manual on potential scams but a how-to sales manual for marketers and salesmen! Am I the only one to detect a lack of ethics in the manner of selling things?

The author reveals most of the common devilish tricks that are used to make a sale based on emotion. Identify the client's needs by listening, twist his needs to fit an emotion (people buy and judge through emotions, not logic), show the prospect your fancy product and you'll soon be a master salesman!

I've yet to meet an honest salesman and business person! They're all out there to make a big commission for themselves whatever the cost, what's in it for ME the consumer? What's in it for you the consumer? When was the last time you were suckered into buying an insurance policy you don't need? Sales people ought to take up compulsory training and accreditation in morals and ethics as much as they're trained on how to trick prospective consumers into buying things. Sadly, morals are lacking in today's world. This book serves as a reminder on how to identify the next con that comes your way.

When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university think tanks, business firms and Madison Avenue. He devotes a chapter to each of the 16 "hot buttons" that motivate your customers, and he clearly explains the psychological dynamics of promoting your goods to them. Because of its plentiful examples, his book is a quick, entertaining read. If you want to know how to detect the real reasons customers might buy from you, so that you can sell to them, getAbstract recommends Feig's marketing lessons.

I found the book of Barry Feig very realistic and very useful. It invites to use the imagination and to discover enormous unexpected relationships in the market with your product and your brand which ultimately mean market shares and reduced launching costs for many, many reasons. Extremely useful material for making marketing strategy.