Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy [Paperback]

Joe Wolosz (Author)

Book Description

ISBN-10: 0965729893 | ISBN-13: 978-0965729895 | Publication Date: August 15, 1997

INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!

A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book.

Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line. Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing. Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits.

Editorial Reviews

About the Author

Joe Wolosz has worked for some of the most innovative hotel companies in regard to sales and marketing. From industry leader Hyatt Hotels and Resorts to the cutting edge upstart The Kimpton Group, Wolosz has joined forces to bring hospitality sales into the 21st century. With an ever-decreasing sales budget, Wolosz took innovative approaches to get

Product Details

• Paperback: 176 pages
• Publisher: Infinite Corridor Publishing (August 15, 1997)
• Language: English
• ISBN-10: 0965729893
• ISBN-13: 978-0965729895
• Product Dimensions: 8.3 x 5.3 x 0.4 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,082,689 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

25 of 26 people found the following review helpful:

5.0 out of 5 stars Zack Stewart Review, May 22, 2000

By 

Zack Stewart (United States) - See all my reviews

This review is from: Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy (Paperback)

I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.

6 of 6 people found the following review helpful:

5.0 out of 5 stars What a great resource book!, July 11, 2002

By 

jbd (San Francisco, CA) - See all my reviews

This review is from: Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy (Paperback)

As a real estate broker who deals specifically with hotels and motels, I find this to be a great book for my clients. Wether it be a 20 unit motel or a 120 unit hotel, this sales and marketing book is a great tool. I have presented this book to my clients during the initial phase, as we are looking at many different properties, to prepare them for what lies ahead and so that they can learn how to maximize the potential of their property to gain a wide customer base. I have also given the book to clients when we "close" the property so that they can learn different ways to maximize their income. Even when the clients have management experience this book can help with new ideas. I have received nothing but positive feedback from my clients on how this book has helped them and their success is my success!

8 of 9 people found the following review helpful:

5.0 out of 5 stars Hotel & Motel Sales, Marketing & Promotion : Strategies to I, November 4, 2001

By 

Masanori Kajiki (Sakai, Osaka Japan) - See all my reviews

This review is from: Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy (Paperback)

This is a real practical book on hotel marketing. When I was an MSc student in UK, I read a lot of academical books and papers, but they were theoratical and short of giving concrete ideas. For a hotel manager, this book is very handy in planning a business plan and marketing objective. I do wish the author would issue a followup copy or write another one which delves into the issue still further.