Customer Reviews

Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy

5 star:		(6)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.

As a real estate broker who deals specifically with hotels and motels, I find this to be a great book for my clients. Wether it be a 20 unit motel or a 120 unit hotel, this sales and marketing book is a great tool. I have presented this book to my clients during the initial phase, as we are looking at many different properties, to prepare them for what lies ahead and so that they can learn how to maximize the potential of their property to gain a wide customer base. I have also given the book to clients when we "close" the property so that they can learn different ways to maximize their income. Even when the clients have management experience this book can help with new ideas. I have received nothing but positive feedback from my clients on how this book has helped them and their success is my success!

This is a real practical book on hotel marketing. When I was an MSc student in UK, I read a lot of academical books and papers, but they were theoratical and short of giving concrete ideas. For a hotel manager, this book is very handy in planning a business plan and marketing objective. I do wish the author would issue a followup copy or write another one which delves into the issue still further.

This books is a must have for Hotel owners. It is very simple to complete a marketing plan and start the implementation. I readed many times and found new ways to improve the revenue and occupancy of the Hotel I manage. As a result of the initial plan 4 years ago the revenue has raised 50%. Thanks Joe Woslow.

I agree with another reviewer that this is a naive little book. I'd go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book.

I have learned the basics of hotel business after 30 years experience in
hotel industry. A book to read over and over again when you need a new idea.

The book itself, yes, covers all the segments in the battle for occupancy and quality of the service BUT - there is no great discoveries, and few of the examples given are -to put it mildly said- naive. Perhaps I would have been a student - I would have found it satisfying, but if you are in this business, even though there are hardly major 'Eureka's' n this business- more examples and less beating around the bushes - would left me satisfied. This way, if you want to be reminded on the all -time values- take it, but if you wish to learn something new or take a look from a different angle - keep looking.

I'm a 3rd-year student in Hotel management and for my Marketing course, I had to realize a marketing plan for a hotel. This book was very helpfull for me and my colleague.

This easy reference book of the lodging industry was a refreshing look at the oldest industry known to mankind. The author took a simple look at the industry, applying his years of knowledge, and created an avenue to re-market our product (Motels) with a fresh new look on the technology industry. For someone who has been in the industry for a few years, the author made me re-think and re-evaluate my tarket market, especially after September 11th. He made me realize that technology really is the way to proceed with tomorrow. For my small 34 room property I have purchased a new system and have connected with the local visitors bureau. This was just the start. With the new economy looking for local travel, learning to cater to this market was a huge advantage. The author taught me the basics. I needed any advantage to proceed in this ever-changing econony. I highly recommend this book to any owner wanting to increase occupancy and take his share of the market in his nieghborhood.