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It makes me feel they should take books down that are outdated. This Book was published in 1997, that seems like Ancient times for the web. I bought the book with out knowing this. Try and keep this in mind.
The book contains some case studies, this makes writing the easiest. Some examples of poorly designed sites. Lots of chatty text and stories. Basically, Jeffrey takes a screen shot of a website and then writes 6 paragraphs of text. He did have some good pointers, but if you are a designer, this book will seem basic and you should know everything by now. For instance-- "Make sure to compress your images"-- Thanks Jeffrey! "This is how much our Hotwired site has changed in the last year" --Great!. "Colors look good on a web page, they make it look beautiful!"-- Good Tip!
This could probably be one of those thumb thru books for you. It's really a strange book, a basic tip book that's hard to understand for Professionals. Remember 1997 guys?