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11 of 11 people found the following review helpful:
5.0 out of 5 stars Mandatory Reading For Every Designer!
True to its word, the House Industries book is fantastically over-designed, each page a testament to the Buddhist-like patience of the collective printers who have worked with them over the years.

The story telling is relaxed, entertaining and hilariously self-deprecating. Although, the folks at House don't take themselves too seriously, they are a Cultural...

Published on June 16, 2004 by Ilene Block

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0 of 15 people found the following review helpful:
3.0 out of 5 stars Book Needed more examples
The book as good , showed some great ideas, but I had hoped it would also show each font that they have for sale listed , showing abcdefghijklmonp etc.. so then one could have on hand something to show all what they have. and one could use it as a reference to purchase there fonts.
Published on October 26, 2005 by K. Darcy


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11 of 11 people found the following review helpful:
5.0 out of 5 stars Mandatory Reading For Every Designer!, June 16, 2004
By 
Ilene Block (NYC, NY United States) - See all my reviews
This review is from: House Industries (Hardcover)
True to its word, the House Industries book is fantastically over-designed, each page a testament to the Buddhist-like patience of the collective printers who have worked with them over the years.

The story telling is relaxed, entertaining and hilariously self-deprecating. Although, the folks at House don't take themselves too seriously, they are a Cultural tour-de-force in the design world and have set design trends that major retailers (Target, Old Navy) have been ripping-off for years and have made millions from.

Their unique vision, talent and respect for their craft is inspiring. Their appreciation for the unrecognized commercial artists of the past is practically a public service. After reading this book though, I felt like I should probably quit design and get a cashiers job at Key Food. Okay, more accurately, I was just shamed into raising the standards of my own work.

This is a truly inspiring book and should be required reading for practicing and wanna-be designers. Spring for a few extra bucks and buy it on their web site and get a numbered and signed addition. www.houseindustries.com

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5 of 5 people found the following review helpful:
5.0 out of 5 stars Worship in the temple of House Industries, July 10, 2004
By 
Dave Savage "savagemonster" (Los Angeles, CA United States) - See all my reviews
This review is from: House Industries (Hardcover)
A densely packed volume of House Industries' portfolio and history. Visually stunning, over designed and complete eye candy. This is one of the few graphic design books that is as interesting to read as it is to look at. And a reminder to those in the design business that even when you're "at the top," you still have to deal with difficult clients and worry about paying the bills.

A bit pricey, but worth every penny.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars House Rocks!!, September 3, 2005
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This review is from: House Industries (Hardcover)
Great book for any designer, artist or anyone that appreciates quality type, design and illustration.
I've enjoyed every single, overdesigned page and keep finding new little things hidden under the overprinted gloss and silver!!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars If You Haven't Heard, August 25, 2004
This review is from: House Industries (Hardcover)
Many have use fonts from House Industries. Their latest fonts are both appealing to consumers and useful to designers. House fonts become cliches within months of being released due to their popularity. The members of House Industries use a combination of craftsmenship, nostalgia and virtuosity in their design, seen here in this book, that is intoxicating. This book is really just a fetish piece, but I bought it non-the-less. I am sure that anyone involved in the production of this book lost ten years off their natural life because the printing is so fiendishly complex.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars BrilliantHouse Bold Extended, September 10, 2005
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This review is from: House Industries (Hardcover)
This is chock full of fantastic fonts wrapped with great design ideas. These guys have taken a load of themes, created fonts that fit with them and had some design fun as well.
I especially love the Ed Roth material with all those brilliant cars from the seventies that I remember so well from the set of bubble gum cards we had as kids.
It is a great resource and gets plenty of comment from envious workmates.
And what more could you ask for with 5 free fonts inside the back cover.
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5.0 out of 5 stars Awesome book, May 6, 2007
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This review is from: House Industries (Hardcover)
Great book. Not only is it a good read, but its fun to look at.
Nothing was overlooked in the production of this book. Get it.
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0 of 15 people found the following review helpful:
3.0 out of 5 stars Book Needed more examples, October 26, 2005
This review is from: House Industries (Hardcover)
The book as good , showed some great ideas, but I had hoped it would also show each font that they have for sale listed , showing abcdefghijklmonp etc.. so then one could have on hand something to show all what they have. and one could use it as a reference to purchase there fonts.
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House Industries
House Industries by House Industries (Hardcover - August 15, 2003)
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