Customer Reviews

House of Quality (QFD) in a Minute

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I routinely use QFD and have always cited Cohen's "Quality Function Deployment" (ISBN 0201633302) as the best reference on this powerful technique. The problem with Cohen's book is that the pace, detail and depth quickly causes someone wanting to learn the basics to throw up their hands. This excellent guide, on the other hand, is one of the clearest, beginner-friendly introductions to QFD I've come across.

The main reasons I like this book include the fact that it does not skim over the hard stuff, such as analytical hierarchy process - an absolute necessity for effectively using QFD - and the way the author breaks down the key elements of QFD into manageable chunks that make learning it easy. I especially like the fact that this book does such a complete job of describing a complex subject in approximately 100 pages. That alone is no small feat.

All of the essentials are covered - capturing the voice of the customer, correlation, benchmarking, and how to use QFD in common scenarios, such as product development, strategic planning, and advanced uses such as concurrent engineering and in conjunction with SPC.

The best thing I can say about this book is, because it makes learning QFD easy, and does so the right way, it advances this technique and will make it more mainstream. For that I congratulate the author, and highly recommend this book as the starting point. As an aside, if you use Visio for business or technical diagrams that product ships with a QFD template that will make it not only easy to follow the examples in this book, but to jumpstart your use of QFD in realworld settings.

Excellent. Has guided me to implement QFD at work. It is easy to read and understand. Material sometimes is condensed but worth reading. It is a good beginning for those interested in applying QFD.

Truly a "House of quality." As the author stated, it is a basic book to introduce the user on this important concept. It is easy to read and meets all my expectations. I especially enjoyed the links with other areas of quality management. The book could have been made bigger with more examples but it is very cohesive as it stands. It is a must read to all interested in quality function deployment especially starters like me.

Excellent book. Starts from basic principles and developes the practical utility and applications of Quality function Deployment in industry and management. This book clearly demonstrates in a very simple and rudimentary way, how the understanding and application of QFD can improve a firm's productivity, market share and bottom line. This has been of tremendous help to myself and my employees. If you want a direct and precise introduction to QFD, this book is definitely for you.

The book what a huge dissapointment. For one it barely touches on the topic QFD.

The general babble about every other topic is basic and uninspiring.

I returned this book the next day it was that bad.

If you are looking for a basic primer on the topic of quality then this book is for you.

If you are looking for a tool to learn about the basic of how you approach and build a QFD house, then this is definitely not what you are looking for.