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4 of 13 people found the following review helpful:
5.0 out of 5 stars
AN AMAZING BOOK! A must!,
By A Customer
This review is from: How Advertising Works: The Role of Research (Hardcover)
I am in the business of publishing since 1975. this is the most practical book I ever read in this critical subject. The author is the Einstein of Advertising. simple yet effective book.
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How Advertising Works: The Role of Research by John Philip Jones (Paperback - June 10, 1998)
$91.00 $81.90
In Stock | |
 
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