This work teaches you to make a winning argument in the boardroom, in the bedroom, at home or in the office, with your spouse, with your children, with your friends and and with your relations. The author's view is that argument is an art form, a technique which can be learnt, to give you advantage over your opponent and to persuade them that your view is the right view. But argument begins with the individual, and to argue successfully you must accomplish more than mere technique. You must communicate your individuality, not just your skill at manipulating words. The book addresses arguing in three parts: why we argue; how to argue effectively; and specific arguments for given situations.
Gerry Spence has been a trial attorney for more than five decades and proudly represents "the little people." He has fought and won for the family of Karen Silkwood, defended Randy Weaver at Ruby Ridge, and represented hundreds of others in some of the most notable trials of our time. He is the founder of Trial Lawyer's College, a nonprofit school where, pro bono, he teaches attorneys for the people how to present their cases and win against powerful corporate and government interests. He is the author of fifteen books, including The New York Times bestseller How to Argue and Win Every Time, From Freedom to Slavery, Give Me Liberty, and The Making of a Country Lawyer, and is a nationally known television commentator on the famous trials of our time. He lives in Jackson Hole, Wyoming.
