Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images
Sell yours for a Gift Card
We'll buy it for $21.47
Learn More
Trade in now
Have one to sell? Sell on Amazon

How Audiences Decide: A Cognitive Approach to Business Communication Paperback – December 22, 2010

ISBN-13: 978-0415879002 ISBN-10: 0415879000 Edition: 1st
Buy used
Buy new
Used & new from other sellers Delivery options vary per offer
45 used & new from $50.61
Rent from Amazon Price New from Used from
"Please retry"
Paperback, December 22, 2010
"Please retry"
$55.01 $50.61

Hero Quick Promo
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now
$65.71 FREE Shipping. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

How Audiences Decide: A Cognitive Approach to Business Communication + Renewable Advantage: Crafting Strategy Through Economic Time + Statistics for Business and Economics (8th Edition)
Price for all three: $310.67

Buy the selected items together

Editorial Reviews

About the Author

Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 416 pages
  • Publisher: Routledge; 1 edition (December 22, 2010)
  • Language: English
  • ISBN-10: 0415879000
  • ISBN-13: 978-0415879002
  • Product Dimensions: 7 x 0.8 x 10 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #924,592 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Hardcover Verified Purchase
From business plan pitches to direct marketing appeals this book covers how people make decisions and how to present relevant information in a form that supports their decision process. Loaded with research and practical examples this book will help you understand how to be "easy to do business with." Worth the price.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
How Audiences Decide: A Cognitive Approach to Business Communication
This item: How Audiences Decide: A Cognitive Approach to Business Communication
Price: $65.71
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?