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How Audiences Decide: A Cognitive Approach to Business Communication Paperback – December 22, 2010

ISBN-13: 978-0415879002 ISBN-10: 0415879000 Edition: 1st

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About the Author

Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.


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