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How Audiences Decide: A Cognitive Approach to Business Communication Paperback – December 22, 2010

ISBN-13: 978-0415879002 ISBN-10: 0415879000 Edition: 1st
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Editorial Reviews

About the Author

Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.

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Product Details

  • Paperback: 416 pages
  • Publisher: Routledge; 1 edition (December 22, 2010)
  • Language: English
  • ISBN-10: 0415879000
  • ISBN-13: 978-0415879002
  • Product Dimensions: 7 x 0.8 x 10 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #924,592 in Books (See Top 100 in Books)

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Format: Hardcover Verified Purchase
From business plan pitches to direct marketing appeals this book covers how people make decisions and how to present relevant information in a form that supports their decision process. Loaded with research and practical examples this book will help you understand how to be "easy to do business with." Worth the price.
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