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1.0 out of 5 stars Complete waste of money, September 24, 2003
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Niall O'Driscoll (San Francisco, CA United States) - See all my reviews
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This review is from: How to Use Balanced Scorecards to Implement E-Strategy (Digital)
At a price this low it's hard to imagine how your investment could be wasted. Well, it will be. This 'book' is all of 2 pages long. It suggests two possible things to measure (site traffic and sales conversion), then says that in the end there's no silver bullet. Save your money.
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How to Use Balanced Scorecards to Implement E-Strategy
How to Use Balanced Scorecards to Implement E-Strategy by John Baskey (Digital - November 15, 2000)
$9.50
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