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How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times Hardcover – March 15, 2010


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How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times + How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
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Product Details

  • Hardcover: 176 pages
  • Publisher: Jossey-Bass; 1 edition (March 15, 2010)
  • Language: English
  • ISBN-10: 0470408545
  • ISBN-13: 978-0470408544
  • Product Dimensions: 8 x 5.2 x 0.6 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #503,130 in Books (See Top 100 in Books)

Editorial Reviews

Review

Fox (How to Become a Rainmaker) explores the best practices of fierce competitors and how they gain market share, seize opportunity, and win when the stakes are the highest. With multiple bulleted lists of key action items, he swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. He also encourages executives to play relevant “what if” games, always have a plan, stay off magazine covers, and be obsessive about execution. Of particular value are the sections on employee relations, which offer counterintuitive actions that reap big rewards on reserved executive parking spots, unionization, nurturing those hired and acquired, pruning dead wood, and cutting out all bureaucracy. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level. (Mar.) (Publishers Weekly, January 25, 2010)

"The new book is comprised of 60 Chapters. You could read it in a sitting, or more likely, a flight from New York to Chicago. And as with every Jeff Fox book and every Jeff Fox page, you might wish it was printed on only one side of each page, so you could take the entire book apart and paste the pages all over your office and even your bathroom. This is stuff you want to remember and use and share with your colleagues every day, because there is no way you can follow Fox's advice and not succeed in business and in life."
—Huffington Post, March 12, 2010-03-24

"This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level."
—Publishers Weekly, January 1, 2010

About the Author

Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others. --This text refers to the Audio CD edition.

More About the Author

Grew up in a small town. Saw Mickey Mantle hit several home runs at Yankee Stadium. State high school baseball champions. Full scholarship to Trinity College in Hartford, Connecticut. Featured in the book, How to Succeed in Business Before Graduating From College. Played rugby at Harvard Business School. Married to the same girl since 1968. Bought an old house and moved it three miles next to a brook. Broke leg playing rugby for the Hartford Wanderers. Retired from rugby. Lived in San Francisco and worked in the wine business. Three children and their families. Own some small businesses. Oodles of dogs and birds. Favorite cities outside the US are Paris, Florence, Istanbul, Montreal. Favorite small towns are Bellagio, Siena, Zihuatenejo, Mufugano Island, Bodrhum. Started Fox&Co. in 1982. Wrote eight books.


Customer Reviews

4.2 out of 5 stars
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See all 11 customer reviews
The good news: It's all right here in this wonderful book.
Larry Underwood
Without fluff, he documents what it takes to build a company that will compete successfully in a tough marketplace.
Jesper
Like other books from Fox, it's easy to read, but with fantastic content.
brandon Haney

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Taylor Ellwood VINE VOICE on August 25, 2010
Format: Hardcover
This is a very relevant book to read in a time of economic recession, but its also a book I would recommend reading even during a time of economic boom. The author spells out in clear cut terms what activities and behaviors work to make a business a fierce competitor and more importantly a successful business. I like the use of stories, but I also like the author's bluntness. The book is easy to read and to the point, but you will learn a lot in each chapter you read.
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2 of 2 people found the following review helpful By Kevin C. Maki on March 24, 2010
Format: Hardcover Verified Purchase
President Grover Cleveland said "In calm waters every ship has a good captain." Economic downturns produce both challenges and opportunities for business owners and managers. Those who survive (fierce competitors) often emerge stronger and with greater market share taken from competitors who went under or into hibernation. Like many of Fox's other books, this is short enough to be read in an evening and it contains no fluff or filler. It is loaded with great ideas, strategies and action items. I have already been able to implement some in my own business with good results.

Incidentally, my favorite of Jeffrey Fox's books is How to Make Big Money in Your Own Small Business. If you are a small business owner, you may want to consider buying the books as a set. I am confident that you will get a good return on investment from the time you spend reading both.
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2 of 2 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on March 15, 2010
Format: Hardcover
Apparently Jeffrey Fox agrees with Susan Scott (author of Fierce Conversations and then Fierce Leadership) that the word "fierce" has positive as well as negative synonyms, such as robust, intense, strong, powerful, passionate, eager, unbridled, uncurbed, and untamed. It is important to add that, for both Scott and Fox, fierce competitors are highly-principled, play by the rules, welcome challenges, follow what Bill George characterizes as their "True North," embrace opportunities, and consider it a privilege to serve those entrusted to their care, especially customers. According to Fox, fierce organizations are defined by key people - at all levels and in all areas -- who enable their companies to compete fiercely but with principles for sales, profits, market share, and especially talent at a time when competition for them is greater than ever before.

Here are mosaics of brief excerpts to suggest the thrust of Fox's crisp thinking and the flavor of his lively writing style.

On Competitive Companies: "These companies are ethical, honest, compliant with regulations, and model citizens. They are sometimes feared and always watched by their competitors. They are loved by their customers. They are easy to do business with, but they never take it easy...The savvy, smart, well-led companies see bad times as a good time to gain market share, to out-fox the competition...aggressively pursue underserved customers, market to brand-indifferent customers and work mightily to make them brand-loyal, go after other companies' dissatisfied, angry customers, buy under-priced hard assets, build capacity, hire newly available human talent, and acquire product licenses, anxious good suppliers, undermarketed products, new wholesalers and distributors, and core relevant acquisitions.
Read more ›
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1 of 1 people found the following review helpful By Larry Underwood on June 18, 2010
Format: Hardcover
When times are good, there's usually enough business to go around for even the marginal companies to stay afloat. Often, they get some stray piece of business that slipped through the cracks of the industry leader; almost by accident. Their survival is usually tenuous, at best. When the economy takes a nose dive, however, only the strongest survive - those that approach the business with a "fierce" mindset, constantly looking for ways to provide better service, or lower their costs; whatever it takes to not only survive, but thrive in the highly competitive world of 21st century business. Wimps need not apply.

Jeffrey Scott understands this, and has compiled this terrific "handbook" for any business to follow, if they want to win the war against the competition, and maintain a prosperous enterprise for the long haul. The advice isn't complex; in fact, it's mostly good old fashioned common sense - take good care of your customers, market your service relentlessly, and never give an inch to the competition.

In today's frequently hostile business environment, those equipped with the winning strategies will usually prevail. The good news: It's all right here in this wonderful book.
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Format: Kindle Edition Verified Purchase
Loved this book! Like other books from Fox, it's easy to read, but with fantastic content. Rainmakers will get it and chomp at the bit to execute.
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Format: Hardcover Verified Purchase
I brought this one used since I liked Fox's other books on being CEO, sales, marketing, etc.
This one is like a rehash and sounds trite. I read the first few pages and pretty much threw it away.
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