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How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life (Revised Edition) Hardcover – March 18, 2004


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Product Details

  • Hardcover: 304 pages
  • Publisher: Thomas Dunne Books; Revised edition (March 18, 2004)
  • Language: English
  • ISBN-10: 0312319061
  • ISBN-13: 978-0312319069
  • Product Dimensions: 1.2 x 6 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (92 customer reviews)
  • Amazon Best Sellers Rank: #470,724 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

J. J. (Jack) Luna sold his outdoor advertising business in the Upper Midwest in 1959 and moved with his wife and small children to Spain's Canary Islands (off the coast of West Africa). Outwardly, he worked as a professional writer and photographer. Secretly, however, he dodged the Spanish Secret Police while working underground in an activity that was at that time illegal under the dictatorship of Generalissimo Francisco Franco. In 1970 Franco, yielding to intense pressure from the western world, moderated Spain's laws. Luna was now free to come in from the cold. By that time, however, privacy had become an ingrained habit. In the years that followed he started up various low-profile home-based businesses, built them up and then sold them. He is currently an international consultant specializing in personal privacy and security.

More About the Author

JJ (Jack) Luna moved with his wife and small children to Spain's Canary Islands (off the coast of West Africa). Outwardly, he worked as a writer and free-lance photographer. Secretly, however, he dodged the Spanish Secret Police while working underground in an activity that was at that time illegal under the dictatorship of Generalissimo Francisco Franco.

In 1970, Franco, yielding to intense pressure from the Western World, moderated Spain's laws. Luna was now free to come in from the cold. By that time, however, privacy had become an ingrained habit.

In the years that followed he started up various low-profile home-based businesses (photo murals, land development, advertising specialties, burglar alarms, travel booklets, Wyoming corporations) built them up, and then sold them. He is currently an international consultant specializing in personal privacy and security.

His e-books--available on his website CanaryIslandsPress dot com--include "Invisible Money," "Skip College: Go into business for yourself, "Off the Grid," "How to survive the loss of your job, your savings, your home," and "Dirty Tricks for Savvy Chicks."

Luna has been profiled in PLAYBOY, quoted in the WALL STREET JOURNAL, and featured on the G. GORDON LIDDY SHOW. He and his wife may be currently be spotted in Montana, Baja California, or any of the seven Canary Islands. Although now in their eighties, both are in excellent health.

Customer Reviews

The book is well written and the information very useful in everyday life.
Shadow-1
J.J. Luna is an excellent privacy consultant and he keeps up on his trade providing you with correct and current information on protecting your personal privacy.
Omaha Loyalty
SOMEONE WHO HAS COMPLETELY READ THE BOOK AND TAKEN ACTION REPONDS: Just reverse Potato's comment here and you have the truth.
Michael

Most Helpful Customer Reviews

486 of 513 people found the following review helpful By Nick H on October 27, 2006
Format: Hardcover
I'll review the book briefly before responding to some of the criticism of the work. I initially read this book nearly one year ago, and have since then put into practice many of the suggestions in the book.

For example, I don't carry my drivers license around anymore. The entertainment factor of pulling a passport out is almost as beneficial as the privacy factor. Bank employees, concert security, bouncers, etc. usually look quite strangely at the passport, since most of them are used to reading everyone's drivers license all day. The cost of this small protection was minimal, and now I never have to give anyone my home address unless they deserve it, or I want to give it to them. Anyone who ever steals my wallet or gets ahold of it if I drop it won't find anything except a small amount of cash and useless items.

The book contains many other examples of protecting privacy, such as setting up ghost addresses, titling vehicles in LLCs, and not relying on borrowing money to live.

The small information on using credit is potentially the most important part of the book. In my work, I daily talk to people who have relied on credit to get them through life. When they come upon a hardship, they lean even heavier on credit to get through the hardship, while waiting for the future to get better. Unfortunately, hardships last longer than a few days or weeks, usually, and continuous leaning on credit will eventually cause the crutch to break.

In actuality, this could turn out to be a very long review, if I let it, because the ideas that are presented in the book are all a cause of conversation and reflection. However, for some readers, they will merely read the ideas and develop a thought pattern of saying "I can't do that, it's a lot of work.
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213 of 222 people found the following review helpful By The Poe Toaster on January 3, 2007
Format: Hardcover
In this day and age where almost everyone will become a victim of identity theft at some point, this book is an essential MUST HAVE. As a former private investigator, I have spent long hours tracking people down. All of the people I couldn't track were using the techniques outlined in this book whether they knew it or not.

If you buy this book and then spend the following 6 to 12 months implementing the methods outlined in it, NO ONE, not even our benevolent and noble government (ha!) will know where to find you. And I mean NO ONE. You will be able to own real estate, vehicles, and whatever else you want or need without concern that professional snoops like me or government thugs or ID stealing criminals or ex-lovers turned stalkers or anyone else will be able to find you.

I bought this book, read it cover to cover, then gave it to a friend to read 'cause he has a real need to make sure no one knows his "green" business. I made him promise to pass it along to others in the same business. People need privacy. YOU need privacy.

Speaking from first-hand experience, it REALLY sucks trying to explain to the IRS that the person in Hickburg, Missouri who has used your SSN to obtain fraudulent employment is not you. You think it would be as simple as saying, "Dear wonderful and benevolent IRS -- I live in Seattle, and can prove it with page upon page of documentation, and therefore could not have possibly been working as a stripper in the Midwest for eight months of 2003", and all would be right with the world. Right? Wrong. The IRS continues to send you demands for payment of $400 in back taxes while they take months upon months to straighten the whole mess out.
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130 of 142 people found the following review helpful By Marcos Helms on June 18, 2004
Format: Hardcover
In today's world of hackers, stalkers, voyeurs, or just plain nosy people, privacy is of the utmost concern. It can literally mean being the target of a crime (such as identity theft or worse) or luckily being overlooked and out of reach of criminals. This book teaches simple, yet effective ways to protect yourself by being "invisible".
This book teaches how to do everything from just having your mail sent to different address to almost creating a whole new identity. Most people would only need minimal privacy enhancement to help them sleep at night, and this book accommodates that person. Surprisingly, though, it also accommodates the person looking to being as close to invisible as possible!
Overall, this book is a fast read that is sectioned off well. You do not need to read every chapter in this book, but can simply skip to each chapter that pertains to you. Most of all, it has the simple step-by-step legal methods that almost anyone can employ and help keep their personal welfare a little more secure.
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53 of 58 people found the following review helpful By Mike Renzulli on March 15, 2006
Format: Hardcover
I will never forget the blunt statement made by John Voight's character in the 1999 movie "Enemy of the State" when he said: "There is no privacy anymore. The only secrets someone can keep is in their head.".

This book proves that statement wrong. With governments and corporations having almost unlimited ability to monitor and track people, J.J. Luna outlines legal, inexpensive and simple methods for anyone to be able to make themselves virtually 'invisible' to the various entities that data mine people's personal information.

Everything from changing your identity to keeping your assets safe from scrutiny to taking back control of your personal information is all outlined in this book. Luna not only points out how to reassert your privacy but also goes into why as well.

Your personal information is your property and you have an absolute right to take measures to ensure that you are not scrutinized by anyone. Especially with the ease of someone having their identity stolen now-a-days.

I recommend that you read the books "No Place to Hide" and "Spychips" too if you want more information on the surveillance net being used to monitor, track and profile you in the post-9/11 world. "How to the Invisible" itself is not complete and, in addition to owning it, I also recommend following up at Luna's website for updates on the things he writes about in his book as well as other tips from readers that you can use to protect your privacy.

This book is a sound treatsie on how anyone can legally live hidden, happy and free.
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