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How to Be Invisible: Protect Your Home, Your Children, Your Assets, and Your Life Hardcover – July 17, 2012

104 customer reviews

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Editorial Reviews


Fascinating... a regular field manual… meticulously researched and very entertaining. (G. Gordon Liddy)

A subversive, disturbing, and altogether remarkable exposure of our frightening transparency to government agencies, investigators, the media, and more malign forces. This is a memorable work which should be considered by many. (Kirkus Reviews)

J.J. Luna gives the smartest, sanest, and most practical advice on just how to stay out of sight in the real world. Buy this book if you value your privacy. (Ned Beaumont, author of Beat the Border and The Policeman Is Your Friend and Other Lies)

Read this meticulously researched and highly entertaining book, learn its techniques...then vanish in plain sight! (Lt. Patrick Picciarelli, NYPD (ret.), bestselling author of Jimmy the Wags)

About the Author

In 1959, J. J. (Jack) Luna sold his outdoor advertising business in the Upper Midwest and moved with his wife and small children to Spain's Canary Islands. Outwardly, he was a professional writer and photographer. Secretly, he worked underground in an activity that was at that time illegal under the regime of Generalissimo Francisco Franco. Although many of his friends were jailed or deported, Luna was never apprehended.

In 1970 Franco moderated Spain's laws, leaving Luna free to come in from the cold. By that time, however, privacy and secrecy had become ingrained habits. In the years that followed he started up various low-profile one-person businesses, built them up, and then sold them. Since 1999 he's worked--among other things--as an international consultant specializing in personal privacy and security.


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Product Details

  • Hardcover: 320 pages
  • Publisher: Thomas Dunne Books; 3rd Revised & Updated edition (July 17, 2012)
  • Language: English
  • ISBN-10: 1250010454
  • ISBN-13: 978-1250010452
  • Product Dimensions: 5.5 x 1.1 x 8.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (104 customer reviews)
  • Amazon Best Sellers Rank: #37,407 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

144 of 150 people found the following review helpful By Josh on July 20, 2012
Format: Hardcover
Let's get a couple things straight.

There are a good number of people who assume that you need to be on the run from the law or on some sort of terrorist watchlist to buy a book called "How to Be Invisible". That's clear just from the reviews of the second edition of this book.

And some over-the-top, exuberant reviews of this new edition, bordering on gospel, don't help either.

The fact is, there are dozens of examples throughout this book of ordinary, law-abiding citizens who have put Jack Luna's principles into practice, and have come out the better for it, for an endless variety of reasons. And there are many people alive today who are kicking themselves for not putting those principles into their lives.

The title is misleading. You don't have to make yourself "invisible" to gain wisdom from this book and apply it to your daily life. Luna outlines simple precautions, costing virtually nothing, that will give you more privacy than 99 percent of the population. But if you want to burn your bridges and make your tracks a memory, the tools are there. And if the principles in the book are fully implemented, you'll give the best PIs in the country a run for their money.

"But if you don't have anything to hide, why should you worry?"

Ah, the age-old retort. Nothing to hide? Good for you!

But think for a second -- is there anything in your house or on your computer that you wouldn't want splayed across the front page of the New York Times?

And that's not a rhetorical question. Not a week goes by without the contents of someone's life published in the newspapers and online, from a false arrest or an innocent mix-up, or even good news like winning the lottery.
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86 of 95 people found the following review helpful By JCR on July 17, 2012
Format: Hardcover
The only reason I'm not giving this book five stars is that I reserve the highest rating for masterpieces of literature or science. This is more of a fast reading interesting and mind blowing "how-to" book. However, if you are planning on moving to a new home or apartment anytime in the next several years, this book should be a 5-star choice for you. It's critical reading for anyone planning a move, or who knows they will be moving in the future. Anyway, I've read JJ Luna's prior editions of HOW TO BE INVISIBLE and got my hands on an advance copy of this newly revised 2012 edition...just in time for my vacation. I read this book on the beach and it had no problem holding my attention (that's a compliment if you know what I mean!). I had reviewed the book in the past as somewhat out of date, and cautiously I read the new edition to see if it was just a rehash of old material. To my surprise I only noticed a few carry-over stories. I didn't do a serious comparison, my point is that I thoroughly enjoyed reading this book as if I were reading it for the first time. JJ Luna rose to the occasion of making a very contemporary book that was obviously recently written. It never ceases to amaze me how much of an information trail we are all leaving behind us as we go through normal daily activities...and it's only gotten WORSE since the last edition of this book was published. I can't always do anything about it, but I think it's important to know how unsafe it is to have personal information constantly being collected and stored. Take my utility bills: JJ Luna explains EXACTLY how private investigators (often working for lawyers or crossed lovers) obtain personal information that utility companies tell you is safe. This book is an eye-opener.Read more ›
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33 of 36 people found the following review helpful By D. Buxman TOP 500 REVIEWERVINE VOICE on July 19, 2012
Format: Kindle Edition Verified Purchase
This book is an indispensable tool for anyone seeking to reclaim a modicum of privacy in a world where grasping governments and greedy corporations conspire to examine every detail of your private life. The author recognizes that each of us has a need for a certain level of privacy depending on our circumstances. He outlines four levels from simply maintaining basic security all the way to completely disappearing when someone is threatening your life. The path to privacy in every aspect of your life is set forth in clear and concise steps that are practical and, for the most part, legal. Each reader can choose the steps they want to take based upon their needs. I hadn't thought about many of these issues before, but this book opened my eyes.
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Format: Kindle Edition
Privacy is a complicated subject and my recent interest has filled my library with books and research papers. The authors fill a wide spectrum: high-minded social thinkers, corporate policy wonks, government lobbyists, liberty groups, individual privacy advocates (some of which would be branded "conspiracy theorists" by some). If you are not interested in a lengthy study of privacy issues and you don't want to sort through all the books written by high-brow intellectuals & whacked-out crazies, let me make this simple: START WITH THIS BOOK.

While there may be books that cover particular sub-topics in more detail, this book covers every key privacy topic of any relevance. Most importantly, it includes SIMPLE, PRACTICAL, TESTED, PROVEN, USEFUL ADVICE. There is simply no other book like this anywhere. Even given the significant changes in law and technology, any given chapter of any edition of this book is easily worth more than the asking price of the whole book!

I have gone on to utilize some of J.J. Luna's services (which I also highly recommend), and my own experience has been that he is in a class by himself. In these perilous times which make privacy so critical, trust is in dangerously short supply. I find it more than a little ironic that the elusive J.J. Luna has emerged in my personal world as one who clearly holds himself to the highest standards of integrity and honesty.

As I continue my own journey towards personal privacy, I am honored to consider J.J. Luna a mentor and a friend. I congratulate him on this 3rd Edition of his incredible book and encourage anyone blessed enough to have found this book to obtain a copy of this masterpiece for your own library! If you decide you don't like it and you would like a full refund, I would be happy to oblige. :)


J. Anderson
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