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50 of 51 people found the following review helpful:
5.0 out of 5 stars very insightful -- must read for "nice guys"
It is very important to note that he is NOT encouraging guys to be jerks. He has simply identified the (positive) qualities that jerks have, which are attractive to women. If you are a real "nice" guy, you must have lots of female friends that keep ending up with jerks, so it is very natural to ask WHY?

He contends that women want guys to be a set of...

Published on November 15, 2003

versus
15 of 20 people found the following review helpful:
3.0 out of 5 stars A little rambly at times, but interesting
Shark uses a lot of story-telling and examples. Sometimes, the points he's trying to make with the examples are factually wrong, and that's a little annoying.

The book is an excellent introduction on how to turn one's self into an operant conditioning mechanism. In order to train an animal, the best way is to use intermittant rewards. The nice-guy fails because in...

Published on October 25, 2002 by Kaiden Fox


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50 of 51 people found the following review helpful:
5.0 out of 5 stars very insightful -- must read for "nice guys", November 15, 2003
By A Customer
This review is from: How to Be the Jerk Women Love (Paperback)
It is very important to note that he is NOT encouraging guys to be jerks. He has simply identified the (positive) qualities that jerks have, which are attractive to women. If you are a real "nice" guy, you must have lots of female friends that keep ending up with jerks, so it is very natural to ask WHY?

He contends that women want guys to be a set of opposites, something like:
1. unpredictable, yet goal-oriented
2. spontaneous, yet plans dates
3. adventurous, yet in control
4. aggressive, yet mellow and cool
5. mysterious, yet their best friend
Are guys like this possible?? Yes, take the example of a (successful) rock musician. He is undpredictable, spontaneous, etc. when on stage, but has his life planned to the exact tour dates in the long run. Which girl hasn't had a crush on a rock-star :) So the key is to be spontaneous and unpredictable in the short term, but goal-oriented and in control in the long run. I believe this is very true, in the long run, women want to be secure with their men, but they want to have FUN in the moment. For me, this paradigm of short time "jerk" long term "nice guy" was new, accurate and very helpful to understanding women.

The second key point made in this book is that nice guys try too hard to please. They are too accepting. Jerks are generally more demanding. And here is the key observation: think about it, what helps you grow more, a someone who pushes you and stretches your abilities, or someone who accepts anything you do? We all remember those teachers who demanded much from us at school. This is why nice guys become boring, they don't cause women to grow. If "nice" guys would just say a harsh word when their lady is late for a date, she wouldn't need to fall for really abusive guys. Also if a woman can get away with treating you badly -- how can she trust you to protect her from being treated badly by others?

The third important advice for nice guys is to focus more on themselves. Jerks are generally passionate about something. They play in a band or have some sport or other hobby. Here he tries to do some Tony Robbins stuff and it's a bit rip-offish, but the basic point is well taken. First put a smile on your own face, then you can make others smile.

All-in-all, this is very insightful for nice guys in their early twenties. Reviewers who complain about this book making guys being jerks have completely misunderstood the concept. This book is not disrespectful towards women. It is not about getting laid. This book is written for nice guys to be more assertive, spontaneous and wild. Unfortunately, most of the real information could be written on a pamphlet. It contains lots of useless rambling. He couldn't make much money on selling a pamphlet now could he? :) Anyway, the information has been helpful to me. But I must admit that I haven't bought the book myself.

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18 of 19 people found the following review helpful:
5.0 out of 5 stars Shark is a genius!, June 22, 2002
By A Customer
This review is from: How to Be the Jerk Women Love (Paperback)
He's the first author I've seen that tells it like it actually is, instead of some fairytale version of how women (and nice guys) wish it would be. It's incredibly refreshing. Don't let the title scare you, it's not about being mean to women. It's about getting a woman's respect and keeping your self-respect too. It's about being a MAN and giving a woman what she really wants (not what she might say she wants). This is a book that needed to be written. I'm a recovering "nice guy" who always tried to prove to women that I was different from those "other guys". I was different alright, they were having success and I wasn't. I finally got tired of watching some other guy walk off with the girl I wanted. If you want to know why you're striking out with women, read this book.

Don't waste you time with any other "success with women" manual (I've read them all), this is THE ONE. Hey Shark, we need a sequel!

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6 of 6 people found the following review helpful:
4.0 out of 5 stars A few words from a recovering "Nice Guy"..., November 25, 1998
By A Customer
This review is from: How to Be the Jerk Women Love (Paperback)
I scoffed at the title, but as they say, you can't judge a book by the cover. This book has great information on how to keep from getting trampled in the dating game. Humorous, easy reading - I think this book is definitely worth reading; IF you can find a copy that is!
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8 of 9 people found the following review helpful:
4.0 out of 5 stars How To Be the Jerk Women Love-F. J. Shark, January 25, 2000
By 
This review is from: How to Be the Jerk Women Love (Paperback)
I am 45 years old and working on a book of my own; "Winning Ways With Women in Theory And Practice".

The book How To Be a Jerk Women Love is full of encouraging sound wisdom, with powerful stuff. I have read and re-read it several times. If you want to do better with women read the Shark's book.

I understand he also has audio tapes but I have been unable to obtain them.

Tenderrizzer's email is 'beekeeper69_2000@hotmail.com'

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13 of 16 people found the following review helpful:
5.0 out of 5 stars Very Good, January 21, 2004
By A Customer
This review is from: How to Be the Jerk Women Love (Paperback)
Shark teaches you to BE the man that girls want.
Reading this book WILL improve your attitude a lot.

This is not your average dating book. Shark does not give you
stupid pick-up lines to impress women. Let THEM impress you.
It's all about your ATTITUDE. Why do women like jerks?

Because jerks give them emotional highs. Girls are addicted to
jerks. The average male is boring and gives all his power to
girls. Shark teaches you how to take the POWER back!!!

And yes, girls will start falling HARD for you when you learn
this stuff.

Expect More, Accept Less!!

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7 of 8 people found the following review helpful:
5.0 out of 5 stars Shark has cracked the code of understanding women..., March 7, 2001
By 
"noesch" (Knoxville, TN United States) - See all my reviews
This review is from: How to Be the Jerk Women Love (Paperback)
Shark is a genius. I have read literally every "how to get girls/art of seduction" book on the market, and Shark stands head-and-shoulders above the rest. Stop being the nice guy that women trample on. Read this book and you will not regret it.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars This is a great book for the under-30 crowd!, November 29, 1997
By 
Amazon Verified Purchase(What's this?)
This review is from: How to Be the Jerk Women Love (Paperback)
This book was an eye-opening experience for me. I am ordering a second book to loan to friends. The title seems a bit offensive, but it is not intended as a 'how to' manual, besides most of us 'nice guys' couldn't act the ways that are described in the book, even if we wanted to. But it explains the action and re-action of things people do and say and WHY. Great BOOK!
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8 of 10 people found the following review helpful:
5.0 out of 5 stars Great advice for the chronically-nice guys out there !!!, April 14, 1998
By A Customer
This review is from: How to Be the Jerk Women Love (Paperback)
I had the chance to see Shark on a talk show some years ago, and you can clearly see that he's a student of one of my favorite behavior coaches: Tony Robbins, of "Unlimited Power" fame. His methods and philosophy are simple to apply, and aid you immensely in keeping your self-respect in these times of the War of the Sexes. No B.S. found here !! Only excellent advice.
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15 of 20 people found the following review helpful:
3.0 out of 5 stars A little rambly at times, but interesting, October 25, 2002
By 
Kaiden Fox (www.lylyth.org) - See all my reviews
(REAL NAME)   
This review is from: How to Be the Jerk Women Love (Paperback)
Shark uses a lot of story-telling and examples. Sometimes, the points he's trying to make with the examples are factually wrong, and that's a little annoying.

The book is an excellent introduction on how to turn one's self into an operant conditioning mechanism. In order to train an animal, the best way is to use intermittant rewards. The nice-guy fails because in his eagerness to please he rewards all the time.

My advice would be to read this book, chapter for chapter, backwards. I understand his layout, but conceptually it makes a little more sense to start with the finished product and work backwards into the specifics.

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5 of 6 people found the following review helpful:
5.0 out of 5 stars It's absolutely true and works!, October 9, 2002
By 
Dennis Hughes "Subjugator" (Fishers, IN United States) - See all my reviews
(REAL NAME)   
This review is from: How to Be the Jerk Women Love (Paperback)
I've used the techniques in this book to success many times. Don't let the current social norm run your life, because if you do, someone else (women?) will run your life for you in the end.

Take a stand...read this book...it's misnamed, because if the contents of this book recommend being a jerk, then most women are also jerks, because that's how they act!

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How to Be the Jerk Women Love
How to Be the Jerk Women Love by F. J. Shark (Paperback - June 1994)
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