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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Hardcover – May 21, 2003


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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register + How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients + Secrets of Great Rainmakers: The Keys to Success and Wealth
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Product Details

  • Hardcover: 172 pages
  • Publisher: Hyperion; 1 edition (May 21, 2003)
  • Language: English
  • ISBN-10: 0786868244
  • ISBN-13: 978-0786868247
  • Product Dimensions: 7.9 x 5.3 x 0.7 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #439,094 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Fox's fourth entry in his How to Become series proves again that he has mastered the short format, advice-driven business book. The book contains 50-odd short chapters boasting a surprising amount of useful information delivered in a street-smart style. In the chapter entitled "Banish All Buying Barriers," Fox advises readers to eliminate anything that makes it difficult for customers to buy. About merchants featured in Visa ads for not accepting AmEx, he says, "Not accepting the American Express card is dumb. Bragging about it is even dumber." Fox lists words to avoid in advertising (e.g., "lifetime" and "quality") and questions to ask when drafting a marketing plan. Four "instant challenges" describe a marketing problem (e.g., how to sell shoe shines during a downpour) and ask readers to solve it. (Try a sandwich board reading: "Acid Rain! Save your shoes. Get a shine. Ask about the Rainy Day Special.") Throughout, Fox never loses sight of what he sees as marketing's ultimate goal, the "super marketer's anthem: It don't mean a thing. If it don't go ka-ching!"
Copyright 2003 Reed Business Information, Inc.

From Booklist

Fox is a definite challenge to any professional or industry promising counsel and future success. In this case, the five-time author [including How to Become a CEO (1998)] and entrepreneur investigates the marketing of small and large companies alike, and--no surprise--finds many lacking. His basic premise is that all marketing and sales efforts must ring the cash register. In approximately 50 short chapters, he sets forth his rules (along with five "solve these challenges"), ranging from the mandate to sell inside first to characteristics of killer-competitor companies. Many of his regulations may seem simplistic, attributable to just plain common sense. Who would, for example, argue that innovation and new products are key levers to growth? Or that people buy to feel good or solve a problem? Yet Fox's little book bears reading . . . again and again. Barbara Jacobs
Copyright © American Library Association. All rights reserved

More About the Author

Grew up in a small town. Saw Mickey Mantle hit several home runs at Yankee Stadium. State high school baseball champions. Full scholarship to Trinity College in Hartford, Connecticut. Featured in the book, How to Succeed in Business Before Graduating From College. Played rugby at Harvard Business School. Married to the same girl since 1968. Bought an old house and moved it three miles next to a brook. Broke leg playing rugby for the Hartford Wanderers. Retired from rugby. Lived in San Francisco and worked in the wine business. Three children and their families. Own some small businesses. Oodles of dogs and birds. Favorite cities outside the US are Paris, Florence, Istanbul, Montreal. Favorite small towns are Bellagio, Siena, Zihuatenejo, Mufugano Island, Bodrhum. Started Fox&Co. in 1982. Wrote eight books.


Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Robert Ehrlich on June 11, 2003
Format: Hardcover
I am usually somewhat jaded by advice books that have rules to follow since all industries and products differ. However, Fox is terrific in developing rules that make sense for all businesses. Fox is a quick read, as I read his book in about two hours. But it was two hours well spent and I have implemented some of his best advice about customers. The best is not all customers are worth keeping. Only the best customers are always right and those are worth devoting the effort to. Fox has many tips that make sense, easily implemented and do produce results.
I think his books are much better than the plethora of theoretical consultant speak books that dominate the market. You may not be a marketing superstar after reading this book but you will be a lot better off. That result is worth the time and modest price for Fox's latest.
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14 of 18 people found the following review helpful By Nelson Searcy on December 7, 2003
Format: Hardcover
I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.
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9 of 11 people found the following review helpful By BigHeart on June 12, 2003
Format: Hardcover Verified Purchase
I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.
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13 of 17 people found the following review helpful By Mike Stark on September 15, 2003
Format: Audio CD
Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)
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5 of 6 people found the following review helpful By Jay Casbarro on September 7, 2003
Format: Hardcover
Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.
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2 of 2 people found the following review helpful By D. Moore on December 31, 2009
Format: Hardcover Verified Purchase
What a waste of paper. I kept hoping there would be some bits of wisdom I could use. None inside. All basic common sense stuff. Do not waste your time on this book. His other book, How to become a Ranmaker was actually pretty good. What the hell was he doing writing this 172 pages of all filler? I dont' get it.
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2 of 2 people found the following review helpful By Joel Warady on June 16, 2009
Format: Hardcover Verified Purchase
As I read this book, I kept trying to figure out who Jeffrey Fox was, because I could not believe how simplistic the book was written, and how the book had nothing to offer. I did visit his website, and his experience and expertise in marketing is impressive. His writing style, and content is less than impressive. I just can't recommend this book. Not a whole lot of meat here. There are better basic marketing books on the shelves that will serve you better.
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1 of 1 people found the following review helpful By TAG on August 23, 2007
Format: Hardcover
Another great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas.
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