Customer Reviews

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

5 star:		(9)
4 star:		(7)
3 star:		(0)
2 star:		(1)
1 star:		(3)

 

 

I am usually somewhat jaded by advice books that have rules to follow since all industries and products differ. However, Fox is terrific in developing rules that make sense for all businesses. Fox is a quick read, as I read his book in about two hours. But it was two hours well spent and I have implemented some of his best advice about customers. The best is not all customers are worth keeping. Only the best customers are always right and those are worth devoting the effort to. Fox has many tips that make sense, easily implemented and do produce results.

I think his books are much better than the plethora of theoretical consultant speak books that dominate the market. You may not be a marketing superstar after reading this book but you will be a lot better off. That result is worth the time and modest price for Fox's latest.

I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.

I don't normally review business books, but How to Become a Marketing Superstar is so intelligent, practical, and inspiring, I simply couldn't resist giving it a well-deserved plug. It should be required reading for anyone who owns their own business or who participates in corporate life. This book has one overriding strategic purpose: to make your register go "ka-ching." So if you want more cash in your register, click on the "buy this book" button and get the process started. Fox has the rare ability to cut to the chase and say what's important in a concise and powerful way. He demystifies marketing theories, makes them simple to understand, and even more importantly -- doable. Because of this, How to Become a Marketing Superstar fills you with the promise of what is possible if you truly value your customers.

Ouch! The first 5 minutes of listening were already extremely painful and annoying. I don't know what on god's green earth can drive a person to yell 50 times consecutively "ka-ching". After this traumatisingly painful beginning, things didn't really improve. His "marketing superstar wisdom" consists of basic, common sense statements that I'm sure all of us have already heard at some point. As if things were not bad enough, he also attempts to sing. This book-on-disk is one of the worst purchases I ever wasted my money on. (= bad ka-ching!)

Jeff Fox keeps it real in his new book "How to become a Marketing Superstar". Being a top performer for very large sales and marketing organization it is important to have your (A) game all the time. Jeff Fox's new book takes you there in a hurry. Jeff does a great job of providing real world scenario's with real world advice to help you win in the competitive world of sales and marketing. For anyone in business who wants real world advice of how to bring more money in this is a great book to read and reread to stay on top.

What a waste of paper. I kept hoping there would be some bits of wisdom I could use. None inside. All basic common sense stuff. Do not waste your time on this book. His other book, How to become a Ranmaker was actually pretty good. What the hell was he doing writing this 172 pages of all filler? I dont' get it.

As I read this book, I kept trying to figure out who Jeffrey Fox was, because I could not believe how simplistic the book was written, and how the book had nothing to offer. I did visit his website, and his experience and expertise in marketing is impressive. His writing style, and content is less than impressive. I just can't recommend this book. Not a whole lot of meat here. There are better basic marketing books on the shelves that will serve you better.

Another great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas.

The information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more.

Good for newbies to marketing. There won't be much here for those with a lot of experience. Fox does provide lots of good examples about what works and what doesn't work. The book focuses on:

1) The main principles of marketing effectively to increase customer appeal and retention;
2) Dangers to avoid when you plan your advertising or marketing;
3) The importance of dollarizing everything you do in sales and service. This has to do with knowing the value of your product and pricing them based on the real worth of the product. Customers buy the product for the benefits it brings them. You need to dollarize your product based on the benefits it brings, not solely based on production costs. However, if you raise the price of your product, Fox points out that you will have to educate your sales force, your channels and your customers about the benefits of your product.