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How Boeing Defied the Airbus Challenge: An Insider's Account Paperback – June 1, 2010


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Product Details

  • Paperback: 254 pages
  • Publisher: CreateSpace Independent Publishing Platform (June 1, 2010)
  • Language: English
  • ISBN-10: 1450501133
  • ISBN-13: 978-1450501132
  • Product Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #107,345 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mohan Pandey is a 37-year veteran of the aviation industry who has held a variety of positions since joining Boeing in 1980. He has also worked for an airline. Pandey was a Director of Operational Regulatory Affairs when he retired from Boeing in early 2010. During the last 20 years, Pandey played a key role in the development of regulations for the extended-range operations of two-engine airplanes around the world. He has worked with many airlines, regulatory authorities, and international organizations. Pandey has published numerous articles on the subject and has been frequently quoted in major aviation publications.

More About the Author

Mohan Pandey studied at Loughborough University, England. He has a
B.Tech.(Hons) degree in Aeronautical Engineering (1972), and a M.Sc. in Air Transport Planning(1977). In 2010, Pandey retired from his 37-year aviation career and published his first book that captured an insider's account of an aspect of Boeing-Airbus competition.

He wants to explore new frontiers. In his latest book he ventures into his ancestral faith and gives an analytical account of Hinduism.
His website is http://www.aPathToInnerPeace.com/

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By mcair on March 19, 2011
Format: Paperback Verified Purchase
I guess it's not too much of a surprise since the author himself was a Boeing salesperson making the case for their product over the competition.

Regardless of the circumstances, the deals with Eastern, Pan Am and American to lease A300s were crucial to Airbus' future success in North America. These were the first orders of significant volume outside the captive european national carriers LH and AF, and proved the reliability, flexibility and cost advantage of a high-capacity twin, while allowing Airbus to establish a support ecosystem on the continent. This paved the way for the inroads made by the A320 series and to a lesser extent, the A330 sales to NWA and US.

The focus of this book is the rivalry between the A340/300 series and the 777. Granted, prior to the introduction of the -600, the A340 had a well deserved reputation as being under-powered, although at the time of introduction it was the most fuel-efficient jetliner available. Boeing was able to compete on range only with introduction of the 777-200ER some years later. The A330 pretty much killed the market for the 767-300, and the -400 created in response was poorly received. Similarly, Airbus was forced to change direction and announce the A350 in response to the sales momentum of the 787. Such tit-for-tat competition has only benefited the commercial air travel business.
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5 of 6 people found the following review helpful By Vorko on July 9, 2012
Format: Kindle Edition
After reading this book, I have a very hard time trying to decide what to write about it.

Basically I would say that reading this book was very interesting, the author being quite knowledgeable... however I was often frustrated by statement that were either inexact or biaised. I'm not sure whether the author is just communicating Boeing official statements or if his own opinion is the one stated in the book. To explain what I mean, here are some examples:

- the author claims than since the 80s Boeing has stopped using corruption to sell planes (while Airbus could till 2000), the US Air Force Tanker proved the contrary and the recent releases by Wikileaks proved the opposite. There were also some unproven statements about some other sales like the Thai Airways sale... "Officially" Boeing was not able to use corruption, but it requires being very naive to imagine Boeing could sell planes without it in many countries.

- he also explains that Airbus got a lot of political backup for selling planes... while Boeing didn't. Again this is very inexact as the Turkish Airline sale proved: in exchange for the purchase of Boeing planes instead of Airbus, they got a slot on the next NASA launch... That was official, like several others. But wikileaks showed even more interesting things

- the most surprising for me was the discussion about ETOPS. From a technical point of view, I agree with what was said... but from a practical point of view, explaining that ETOPS increases the risk for the cruise part (even slightly), would not have been accepted by the FAA. FAA is Safety first... always. In that case the decision from the FAA was sound, but definitely more a political decision than a technical one.
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7 of 9 people found the following review helpful By Jay Spenser on July 28, 2010
Format: Paperback
I love aviation in general and jetliners in particular, so I was pleased (disclosure) when my longtime friend Mohan Pandey wrote this book. While it covers familiar Boeing and Airbus products and history, it does so in a new way in the context of "ETOPS." If you haven't heard of ETOPS ("extended operations"), it's the global regulatory framework that makes air travel safer on long overwater routes that take jetliners far from alternate airports.

The heart of this book is a huge, no-hold-barred battle fought under the radar by Airbus and Boeing. Waged in the ETOPS arena, this all-out warfare pitted the four-engine Airbus A340 against the twin-engine Boeing 777 and also involved the Airbus A380 super jumbo. For both companies, the stakes were staggeringly huge and the consequences of failure too dire to contemplate. Amazingly, the world scarcely knew this clash of titans was even taking place and remains largely oblivious of its outcome. The dramatic results -- and I'm dodging a spoiler here -- will continue to shape the destinies of both companies well into the future.

The author had a front-row seat as Boeing's chosen representative at ETOPS deliberations around the world. The forums Pandey participated in or led (working side by side with Airbus experts and other parties) collectively shaped this evolving regulatory framework over a quarter century. A retired Boeing aeronautical engineer, Pandey uses his insider's perspective to explain Airbus' great gamble: a carefully crafted "pincer strategy" whose intent was to trump the U.S. company and end its traditional dominance. Then things went wrong and ETOPS suddenly took on new meaning and urgency for Airbus....

The subject is contentious enough that this book may elicit charges of bias.
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2 of 2 people found the following review helpful By Alfonso Plana on October 12, 2013
Format: Paperback Verified Purchase
Insight into the way regulations are shaped in respect of a certain industry matter, is excellent. Highly recommended to any one inside or outside the industry.
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