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How to Get Booked on Oprah
 
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How to Get Booked on Oprah [Audio CD]

Susan Harrow (Author)

Price: $29.95 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

January 2003
Learn what it takes to get on Oprah with an insightful interview and actual coaching sessions with people just like you.

Listen to Susan Harrow in an exclusive interview with Joan Stewart, a.k.a. The Publicity Hound as she reveals the secrets to getting booked on Oprah. You’ll also get a front row seat as seven business owners present their Oprah pitches for Susan to critique. You’ll gain invaluable insight into what to do, and what not to do when pitching Oprah’s producers. This is material you won’t find anywhere else!

"How to Get Booked on Oprah" Joan Stewart, a.k.a. The Publicity Hound, interviews Susan about her top tips to getting booked on Oprah.

You will learn:

*What you must do to become familiar with the show.
*Why you must NEVER pitch yourself, your business, your book, your product or your cause.
*The four hot-button topics that Oprah producers want.
*Ways to prove that you are an expert.
*How to determine the best way to pitch your idea.
*How to create a winning press package.
*Why less is more when it comes to providing information to producers.
*Where to find everything you need to know about Oprah's show.
*How to find the name of the producer who is the best fit with your topic.
*The biggest mistake guests make when they're live on the show.
*The 3 secrets to creating a hot hook.
*Tips to handling the producer's call so you make the cut.
*The secrets to create irresistible pitches in print, on the phone and by e-mail.
*Media coaching secrets of the pros to get more air time and make your appearance count.
*How to find out topics for upcoming shows where you might be a good fit.
*The little "extras" you can give producers to make them more interested in you.
*Why you should suggest other guests who can be on the show, in addition to yourself.
*What to expect when you make the cut.
*The one thing authors should NEVER do on the air.
*Why getting onto Oprah can propel you to stardom-and why it might not.

Listen to an exclusive interview, and learn from successful business people just like you!


Editorial Reviews

About the Author

Susan Harrow is a top marketing strategist & media coach who works extensively with Fortune 500 CEOs, executives, successful entrepreneurs, and best-selling authors. Her clients include iVillage, PlanetRx, Pacific Bell Directory/The Yellow Pages (SBC), Bill Graham Presents, Gillette/Oral B, Yoga Journal, Design Within Reach (DWR) (AS SEEN ON QUEER EYE), the North Face, Studer Group, Central Asia Institute, HarperCollins, and Random House.

She's author of, "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, or Her Cause with Integrity & Spirit" (HarperCollins). She's also author of "The Ultimate Guide to Getting Booked on Oprah," and the upcoming "How You Can Get a 6-Figure Book Advance."

Her clients have been on Oprah, 60 Minutes, Good Morning America, The Today Show, Extra!, Dateline, Donny & Marie, Larry King Live, Maury Povich, CNN, CSPAN, and have appeared in all the top publications including Parade, Time magazine, The New York Times, The Wall Street Journal, USA Today, People magazine, O Magazine, Forbes, Vogue, Bazaar, and many others.

Susan has been featured, profiled or quoted in The Boston Globe, The Chicago Tribune, Women's Day, Ladies' Home Journal, Entrepreneur, Salon Magazine, the San Francisco Chronicle, USA Today online, and Investor's Business Daily.


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