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I love this book already. I have not completed it yet, but the author's findings is far different from normal marketing strategies.Published on April 24, 2013 by Dixie Korley
I bought it because brands needs to understand the culture to fit in and become icons. This book explains that.Published on December 24, 2012 by Luis Henrique Lindner
The book I received was in great condition. As a used book, I expected some wear and tear, but no, it was perfect.Published on December 19, 2011 by dk
Informative and entertaining, this book is a combination of cult references and great ideas. A solid guide to making your brand more succesful,Douglas provides the background... Read morePublished on April 13, 2005 by Thomas Murrell
A few, a very few products make it to icon status: Coke, Volkswagen and Harley-Davidson to name a few. And these have come about more by chance than by planning. Read morePublished on November 18, 2004 by John Matlock