Leading speaker on innovation and creativity Paul Sloane helps readers think in powerful new ways. It shows how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation, and other areas to become more creative. Readers will be able to conceive, evaluate and implement great ideas as well as improve their memory, sell their ideas, and win arguments. The book is packed with practical methods to put to immediate use, backed up by exercises, puzzles, quizzes, graphics, and illustrations.
How to be a Brilliant Thinker
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"[A] well written and engaging book that will help you to stretch your synapses in some powerful and profitable new directions." - Innovationtools.com
About the Author
Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills and The Innovative Leader, both published by Kogan Page.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book was good on telling someone that doesn't have common sense or use their brain how to exercise their brain in order to remember and figure puzzles out. I thought it was well written, however kind of repetitive exercises, but worded differently. If your interested in psychology,and personal development then read as beginner book.
1 of 1 people found the following review helpful
It will not make you brilliant, but it will certainly raise your mark above the average
August 4, 2011
Format:Paperback
If you had read more than two books on thinking or of de Bono, you will certainly have the strong perception like mine that this is a collection of common ideas/theories/methods in the market. However, for new comers, I am obliged to say that it will be like a big shot of adrenaline to your mind if you really finish it through, which I think most of the readers can and will do easily with pleasure. It's simple, helpful and well written. In short, recommended!
p.s. Below please find some of my favorite passages for your reference.
The best assumption to have is any commonly held belief is wrong. - Ken Olsen pg13
The greatest challenge to any thinker is stating the problem in a way that will allow a solution. - Bertrand Russell pg15
When Greg Dyke became director-general of the BBC in 2000 he went to every major location and assembled the staff. They came expecting a long presentation. He simply sat down with them and asked a question. "What is the one thing I should do to make things better for you?" Then he listened. He followed this with another question, "What is the one thing I should do to make things better for our viewers and listeners?" pg21
When someone gives an answer we can often ask "Why?" The temptation is to plunge in with our opinions, responses, conclusions or proposals. The better approach is to keep asking questions to deepen our comprehension of the issues before making up our mind. Once we have mapped out the main points we can use closed questions to get specific information. Closed questions give the respondent a limited choice of responses - often just yes or no. pg23
When Jonas Salk was asked how he invented the vaccine for polio he replied, "I imagined myself as a virus or cancer cell and tried to sense what it would be like." Pg44
Ford Motor approached Edward de Bono how they could clearly differentiate themselves from their many competitors. Ford had approached the problem of competing from the point of view of a car manufacturer and asking the question, "How can we make our cars more attractive to consumers?" De Bono approached the problem from another direction and asked the question "How can we make the whole driving experience better for Ford customers?" His advice was that Ford should buy up car parks in all major city centers and make them available for Ford cars only. Pg44
p.s. Below please find some of my favorite passages for your reference.
The best assumption to have is any commonly held belief is wrong. - Ken Olsen pg13
The greatest challenge to any thinker is stating the problem in a way that will allow a solution. - Bertrand Russell pg15
When Greg Dyke became director-general of the BBC in 2000 he went to every major location and assembled the staff. They came expecting a long presentation. He simply sat down with them and asked a question. "What is the one thing I should do to make things better for you?" Then he listened. He followed this with another question, "What is the one thing I should do to make things better for our viewers and listeners?" pg21
When someone gives an answer we can often ask "Why?" The temptation is to plunge in with our opinions, responses, conclusions or proposals. The better approach is to keep asking questions to deepen our comprehension of the issues before making up our mind. Once we have mapped out the main points we can use closed questions to get specific information. Closed questions give the respondent a limited choice of responses - often just yes or no. pg23
When Jonas Salk was asked how he invented the vaccine for polio he replied, "I imagined myself as a virus or cancer cell and tried to sense what it would be like." Pg44
Ford Motor approached Edward de Bono how they could clearly differentiate themselves from their many competitors. Ford had approached the problem of competing from the point of view of a car manufacturer and asking the question, "How can we make our cars more attractive to consumers?" De Bono approached the problem from another direction and asked the question "How can we make the whole driving experience better for Ford customers?" His advice was that Ford should buy up car parks in all major city centers and make them available for Ford cars only. Pg44
1 of 1 people found the following review helpful
Format:Paperback
Paul Sloane is a creative, brilliant thinker and his latest book will help everyone to become a better thinker. His approach to the art of thinking is refreshing, easy to understand, and, most importantly, straightforward in the application of his practical suggestions. Anyone interested in opening up their minds to becoming more creative and innovative, and improving their thought processes must read How to be a Brilliant Thinker. It is a book I keep on the corner of my desk for reference when I need to be reminded about not becoming set in my existing patterns of thought, and I need practical suggestions about how to improve my thinking skills. The author exhibits an admirable way of writing--brevity but with enough content that each chapter is clear, understandable, and interesting to read. This is definitely a must read for anyone interested in creativity, innovation, and improving how they approach their thinking at work and in their personal lives. Vern Burkhardt, Author for IdeaConnection
Most Recent Customer Reviews
Great Resource
This is the great kind of book you can throw in the car and then when you have lunch or coffee alone you pull it out and read a chapter. Read more
Published 17 months ago by R. McConaughy
Recommended reading
I thoroughly enjoyed this book. It was a very fast read and it was full of ideas to keep my mind sharp and focused. Read more
Published on March 30, 2010 by Judith Kathman
How to be a brilliant author!
I was given this book as a present and after reading the first few pages I couldn't put it down. Through a series of examples, anecdotes, puzzles and games, this book tests and... Read more
Published on March 8, 2010 by Sarah K. Lavelle
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