Most helpful critical review
13 of 14 people found the following review helpful
Common sense spread over 24 chapters
on December 25, 2006
Pardoe has written an easy-to-read book, split up into 24 short chapters. He gives us an insight into the investment method of Warren Buffett, without going into details. It seems that he really had to stretch himself to fill 24 chapters, as some thoughts are repeated in various chapters. "Don't follow the herd", "Practice independent thinking", "Buy when everybody else is selling" are covered in different chapters, although they cover the same thing. The main success factor of Warren Buffett, however, is touched upon only very briefly: Buy companies below their intrinsic value, in other words: Buy the 1-Dollar-bill for 40 cents.
What is this intrinsic value? How do you determine it? How can Buffett forecast future cash flows more accurately than all the other highly paid wall street experts? This is what the reader would like to know!
The reader is not interested in common sense statements like "Buy companies whose products are needed or desired and have no close substitute". Everybody will agree to that, but how do you find such a company before everybody else finds out, and the market cap reflects this potential?
This is a major shortcoming of this book. However, since it is an easy-to-read book, it can be viewed as a good starter for the Buffet investment method, before the reader turns to more serious books like Benjamin Graham's "The Intelligent Investor".