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How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business [Paperback]

Wendy Kenney (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)

Price: $15.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

June 22, 2010
"If you're a small business owner looking for practical and inexpensive marketing strategies that will catapault your business to the top of the charts, then this book is for you! It's packed full of powerful small business tactics that will generate a huge buzz, and get you noticed. Bottom line - this book Rocks!"
Craig Duswalt, Professional Speaker, and Creator of the Rockstar System for Success

You will discover:
  • How to Find and Attract New Customers Through Social Media
  • 5 No Fail Steps to Getting New Customers
  • How to Get 9,000 Visitors to Your Website in One Day -
  • 7 Powerful Low Cost and No Cost Marketing Strategies
  • The One Marketing Tool That Will Explode Your Profits-Guaranteed!
  • Creative Contest Ideas That Will Capture Attention

Frequently Bought Together

Customers buy this book with Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) $15.18

How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)


Editorial Reviews

About the Author

WENDY KENNEY is a nationally known small business marketing expert and the Founder and President of 23 Kazoos, a marketing firm specializing in social media, publicity and relationship marketing strategies for small business. She has honed her marketing skills through over 18 years of entrepreneurship in several industries including restaurants, legal, insurance and financial services, independent retail, and nonprofits.

Wendy is also a featured marketing expert for the internationally-known company StartupNation, where she blogs about small business marketing strategies.

Product Details

  • Paperback: 216 pages
  • Publisher: 23 Kazoos (June 22, 2010)
  • Language: English
  • ISBN-10: 0984403418
  • ISBN-13: 978-0984403417
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #832,132 in Books (See Top 100 in Books)

More About the Author

Wendy Kenney is a nationally known small business marketing expert, featured in USA Today, Newsday, The Wall Street Journal, and StartupNation.com.

She has over 20 years of small business marketing and sales experience for both small business and Fortune 500 organizations.

Wendy just released her new book called "How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business" based on her knowledge of what works and what does not work in small business marketing. This book features practical and low cost marketing strategies, such as "How to Grow Your Business Using Social Media," as well as valuable links, resources, and tips.

Wendy frequently speaks to organizations about business marketing strategy.

Wendy lives in Phoenix, Arizona, with her husband Mike, and three teenage sons. Her personal goal is to visit all of the Major League Ballparks in the US before she turns 49. So far she has been to 12.

 

Customer Reviews

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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Secrets of Business Success in the Twenty-First Century, October 2, 2010
This review is from: How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business (Paperback)
"Advertising may be dying, but marketing is very much alive and thriving via social media, publicity and relationship-building. Tap into the power of these tools and you'll soon see the results!" ~ pg. 13

If you are a business owner and you have been considering getting more involved in social media then Wendy Kenney has some valuable tips to share. "How to Build Buzz For Your Biz" is a practical yet exciting guide. It will show you how to get thousands of visitors to your website by understanding the most effective ways to increase business through utilizing social media sites like Facebook and Twitter. This book will especially be appreciated by business owners who are tired of ineffective advertising strategies. I can recommend this to anyone who wants to become more familiar with online options that will bring in more loyal customers and keep them hooked on a product or service.

~The Rebecca Review
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Great Detail and Instructions for your "Biz", June 29, 2010
This review is from: How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business (Paperback)
Wendy has provided useful easy to understand information AND provided step by step instructions as well. Throughout the book she gives the reader the background to grasp the concepts and then gives the tools to go out and "do it." This is a great book to get the most use out of your marketing dollars. Not only will it help readers grow their business, it will help them build credibility in the community, a must for long term survival.

The book starts out with building a marketing plan and what kinds of mistakes to avoid. The second part of the book covers how to use Social Media effectively. She also covers gaining and using publicity as well as how to build relationships with customers. All great info that can and should be used.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Comprehensive and Practical, August 30, 2011
By 
This review is from: How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business (Paperback)
The Worthy Winner of the Global EBook Award 2011 Business Non-Fiction Category

This is a basic marketing book for small businesses that extends classic theory into new media. It starts with a rapid assessment of who is the target customer, what they really want and how to add value to every transaction. The book then examines how to find your target customers and reach them with a compelling offer.

The book is written from a depth of personal experience gained the hard way; the author gave up her `day job' to build her own business. It includes some of the strategies that she has used to build `buzz' for many businesses, describes the biggest

marketing mistake that most businesses make, and how to avoid it. It also explains how the author got 9,000 visitors to her website in just one day; and exactly where to go and which marketing strategies she has used to find new customers.

Best of all; the book is full of short practical sections, with space for the reader to make their own annotations, and is written for a business owner with little spare cash. Each chapter ends with a usefull list of website where readers can get additional information on the topics covered or can start to do some of their `buzz-building' online. There are a few awkward pieces such as the exhortation to fold down a corner of the page when I was reading the book (which is also available as a paperback) in pdf format. Reading the pdf on my Kindle solved that one for me but it illustrates some of the dangers of rushing in to the new media without a thorough review.

The real heart of the book is the social marketing using interactive technologies. It starts, traditionally enough with a discussion of the different generations and their likely preferences when interfacing with the web.

The book assumes no familiarity with new media and explains that social media comes in many different forms including social networks such as LinkedIn, Facebook or MySpace; online forums such as Meetup; micro-blogging platforms such as Twitter or Google Buzz; social newsrooms such as Digg, Reddit, StumbleUpon or Yahoo! Buzz; and photo sharing sites such as Flickr or Picasa; as well as online video sharing sites, including YouTube and Vimeo; blogs, dynamic websites, optimized press releases and case studies, e-books, online magazines, white papers, Internet radio shows, Internet television shows and podcasts. It provides a simple introduction to the main sites and some clear `dos and don'ts' to guide the reader in getting started.

The book also covers myriad ideas for using traditional approaches better. Networking, industry association membership, public speaking, sponsorships, etc. are all included; they are dealt with in a practical and no-fuss manner that invites attention and action. This is a book that will keep you seriously busy, give you many good new experiences and help you to build a platform for your business.

Although the book is written for small businesses it will also suit the sales, business-development, marketing and PR specialists in larger corporates. As a board member I found it refreshing and definitely a book that I wanted to pass on to staff. As a reviewer I found it well worth reading, practical and action oriented. As a friend, I highly recommend it. As a judge, I agreed with my co-judges that it deserved to be nominated, among the finalists and awarded the global ebook award for business non-fiction.

*******

Julie Garland McLellan is a Judge in the Business Category of the Global EBook Awards and is a Professional Company Director and Board Advisor. She is the author of Presenting to Boards Presenting to Boards: Practical Skills for Corporate Presentations (Volume 1) and Dilemmas, Dilemmas Dilemmas, Dilemmas: Practical Case Studies for Company Directors
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