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How to Build Websites that Sell: The Scientific Approach to Websites [Kindle Edition]

Peep Laja
4.8 out of 5 stars  See all reviews (63 customer reviews)

Kindle Price: $4.95

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Book Description

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.

Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.


Product Details

  • File Size: 20899 KB
  • Print Length: 459 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Hyperink Blog to Books (February 5, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00BD683CW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #103,708 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
53 of 61 people found the following review helpful
2.0 out of 5 stars A little ironic... September 27, 2013
Format:Kindle Edition|Verified Purchase
The author may well be the expert and the info may well be great, but seriously, I don't buy a book to be sent to endless websites for the author to explain his ideas. Put the content in the book - that's why I bought it! The page I'm currently reading has 10 extrenal links! The prior page had 3 and the next page has 5. Whether it's right or not I also get the distinct feeling the author is just adding affiliate links. Also, I'm reading this on a friggin plane so cannot link anywhere, and secondly I read a Kindle so its very cumbersome to link out. The irony is it's a book on converting users to buyers yet the author has done the exact opposite and made it downright difficult to finish the book. He discusses friction - well this book is a perfect example!
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9 of 10 people found the following review helpful
4.0 out of 5 stars Great summary March 24, 2013
Format:Kindle Edition|Verified Purchase
The book is a collection of blogposts from Peep Laja. I really respect Peep's knowledge, writing style and content. It's always good and actionable.
The book has no real structure or narrative, you don't get led through the book, it's one article after another. divided in chapters, but that's it. Otherwise it would be 5 stars.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Great detailed articles, lots of links April 28, 2014
Format:Kindle Edition|Verified Purchase
This is one of the best books on conversion in general. It is not a blueprint or a guide. It is a collection of detailed articles on the subject of conversion, email, pricing etc. Although I found the content to be fascinating what did bother me a bit was a lot of links (3-4 on each page). I know the articles are originally a blog posts, but it sometimes felt like I am getting half of the story.
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4 of 5 people found the following review helpful
Format:Kindle Edition
This is the modern website builders bible. If you're promoting anything online this book will dramatically increase your chances of engaging more customers, increase your subscriptions, help people take action when they visit your site.
This book is a great resource full of practical implement able strategies to grow your business online. I made a few changes to one of my landing pages based on some of the recommendations in this book and I saw an immediate 17% increase in subscribers in 3 days on my site all I did was change 1 word an the image and presto the subscriptions spiked.
If your in business or you need people to buy or respond to your message online you need to read and implement the ideas in this book.
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11 of 15 people found the following review helpful
Format:Kindle Edition
Peep's writings are practical and insightful. You can use the examples in your own marketing efforts, knowing that there's real science and cases behind it.
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3 of 4 people found the following review helpful
4.0 out of 5 stars Great book in general January 5, 2014
By Marc L.
Format:Kindle Edition
I must admit, I read a ton of book on an ongoing basis and when I got this one (on kindle) I was thinking that for the price I would be getting maybe a tip or two , which is what you often get when you purchase books under ten dollars (in this case half of that on kindle). However, I was very pleased with the result. This book, although seems to be a compendium of blogs, reads more like a normal book than many other 'blog to book' that I have read this year. I have found many tips which I could implement right away and the book presents a substantial amount of great examples. Many could argue that many of the tips and ideas are not new and can be found elsewhere, but this book makes a good effort to assemble them in a logical way which readers can really use. The only thing I felt a little annoying was the amount of external links. They are everywhere! Probably way too many links for most readers, but after thinking about why the author would do this, the only explanation I could think of was that because the book was already large enough, if the author has added all the text or examples from the links to the book, it probably would have turned into a 1,500 pages book. For kindle, going to the links and back is not the best, so I guess I had to skip many good links. Perhaps this book could have been made in two parts so that all info from the links remain in the book. Still, I give it 4 stars, since it delivers way more than I expected and for the price I would recommend it to anyone.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Gold Dust February 28, 2013
Format:Kindle Edition|Verified Purchase
I've been following the blog since day one.

All I can say is that Peep's is the only newsletter that I open and read from start to end. His advice is to the point and illustrated with real world examples.

Whether you're selling something online or not, this book should definitely help you to understand the techniques involved in optimizing your conversions--whatever they are.
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5.0 out of 5 stars An awesome referece guide for buding an ecommerce site! February 23, 2015
By .
Format:Kindle Edition
This is a good referece book for buidling an ecommerce site. Interesting topics include: conversion optimization 101, email marketing, and copywriting. However, for advanced web marketing techniques, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements. Furthermore, Its critical tactics in FB marketing based on role playing will open your eyes. Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars A lot of work, but worth it.
Better than all the marketing courses I took in my MBA combined. This book is basically a master class in online marketing. Read more
Published 10 days ago by Sabrewolfy
5.0 out of 5 stars Five Stars
Really helped me improve my site.
Published 20 days ago by Amazon Customer
4.0 out of 5 stars Great Guide
Teaches you some very useful things about the psychology behind the internet consumer, and how they react to different aspects of landing pages. Read more
Published 20 days ago by Amazon Customer
5.0 out of 5 stars Excellent, thorough and very readable.
Excellent book. Really explains everything you need to know about conversion optimization and how to tackle this increasingly important subject, from start to finish. Read more
Published 3 months ago by John John
2.0 out of 5 stars A very basic book, don't offer a valuable knowledge ...
A very basic book, don't offer a valuable knowledge even if you're a beginner, you can find this content in any blog on the web.
Published 4 months ago by Juan Esteban Durango
5.0 out of 5 stars Someone commeneted in a review that they don't like all the linking...
I am new to ecommerce and this book is helping me out a lot!! Someone commeneted in a review that they don't like all the linking out, but I don't mind that. Read more
Published 7 months ago by brooke
5.0 out of 5 stars A great book
It's a great book. Just great.
Published 7 months ago by Sergey
4.0 out of 5 stars Helpful
I'm new to the business world, and wanted to learn what makes a website profitable. This book helped me understand how people think when visiting websites; what makes them buy, and... Read more
Published 10 months ago by Martin D K
5.0 out of 5 stars Inspiring & explaining
Very inspiring, supported by many samples, surveys and studies. Helps to understand the topic. I like it. Full of pictures and links = hard to read on Kindle with eInk display.
Published 11 months ago by Radek Vacha
5.0 out of 5 stars Amazing
This book is amazing. Every online marketer MUST read it, as it covers everything you need to know to make money with a website. Read more
Published 12 months ago by Stefano
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More About the Author

I'm the founder of Markitekt, a conversion optimization agency. I make websites sell better.

I'm a big believer in evidence based marketing. Everything I do comes from analysis, data, studies and insights from customer research.

I run the world's most popular conversion optimization blog, ConversionXL (http://conversionxl.com).

My specialty is conversion optimization - helping companies get more revenue from their website. I have the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate.

You should follow me on Twitter @peeplaja

Specialties: Conversion optimization, data analysis, user experience design, boosting online sales, conversion optimized design.


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