How the Cadillac Got Its Fins [Paperback]

Jack Mingo (Author)

Book Description

Publication Date: June 1995

From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated."--Entrepreneur magazine.

Editorial Reviews

From the Publisher

From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products.

Product Details

• Paperback: 240 pages
• Publisher: Harperbusiness (June 1995)
• Language: English
• ISBN-10: 0887307531
• ISBN-13: 978-0887307539
• Product Dimensions: 7.1 x 5.2 x 0.6 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #652,908 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars The truth, the whole truth, and nothing but the truth..., August 13, 2005

By 

Sandra Grabman (Southern USA, y'all) - See all my reviews
(REAL NAME)   

This review is from: How the Cadillac Got Its Fins (Paperback)

I discovered this book a decade after its publication and simply loved it! What makes it an excellent book is that these intriguing stories are about products that most of us are very familiar with, the chapters are a manageable length for busy folks, the subject is handled with much humor, and it's so fun to see some of the illogical corporate decisions of the past. (For instance, no American automotive company took the VW seriously at first because its engineering philosophy was the polar opposite of Detroit's.) Most fascinating to me was the story of the Goodyear blimp. Good going, author Jack Mingo!