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5.0 out of 5 stars
The truth, the whole truth, and nothing but the truth...,
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This review is from: How the Cadillac Got Its Fins (Paperback)
I discovered this book a decade after its publication and simply loved it! What makes it an excellent book is that these intriguing stories are about products that most of us are very familiar with, the chapters are a manageable length for busy folks, the subject is handled with much humor, and it's so fun to see some of the illogical corporate decisions of the past. (For instance, no American automotive company took the VW seriously at first because its engineering philosophy was the polar opposite of Detroit's.) Most fascinating to me was the story of the Goodyear blimp. Good going, author Jack Mingo!
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How the Cadillac Got Its Fins by Jack Mingo (Paperback - June 1995)
Used & New from: $0.01
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