"How Campaigns Can Use the Internet to Win in 2012" is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet-enabled field organizing, online video and more. It's focus is practical, avoiding abstract musings and concentrating instead on using today's digital tools to elect candidates in tough political fights.
Written by sixteen-year online politics veteran/Epolitics editor Colin Delany and including recent lessons learned from the 2010 elections and the 2012 presidential primary process, the guide details about how campaigns can use various digital tools in effective ways, including extensive tips on integrating technologies to get the most from each. The guide's concluding chapter features a sample campaign online communications plan plus links to articles exploring major topics in depth, and the e-book also includes an examination of campaign new media staffing and organization.
Delany's previous e-books, "Learning from Obama" -- the definitive guide to Barack Obama's 2008 online campaign -- and "Online Politics 101" have together been downloaded tens of thousands of times from Epolitics. The site itself was named "Best Blog - National Politics" at the 2007 Politics Online Conference, and Delany was honored as one of the "Ten Who Are Changing the World of Internet Politics" at the 2010 World E-Gov Forum in Paris, France.
Written by sixteen-year online politics veteran/Epolitics editor Colin Delany and including recent lessons learned from the 2010 elections and the 2012 presidential primary process, the guide details about how campaigns can use various digital tools in effective ways, including extensive tips on integrating technologies to get the most from each. The guide's concluding chapter features a sample campaign online communications plan plus links to articles exploring major topics in depth, and the e-book also includes an examination of campaign new media staffing and organization.
Delany's previous e-books, "Learning from Obama" -- the definitive guide to Barack Obama's 2008 online campaign -- and "Online Politics 101" have together been downloaded tens of thousands of times from Epolitics. The site itself was named "Best Blog - National Politics" at the 2007 Politics Online Conference, and Delany was honored as one of the "Ten Who Are Changing the World of Internet Politics" at the 2010 World E-Gov Forum in Paris, France.
