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How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
 
 
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How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai [Hardcover]

Nikkei (Author)


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Book Description

May 21, 2004
"Fujio Mitarai is one of the ablest, most clear-sighted corporate chieftains in the global economy today. Whether cutting unprofitable businesses, pursuing precedent-breaking partnerships or pushing path-breaking manufacturing innovations, Mitarai has immensely improved Canon's financial condition. This must-read book details how Mitarai achieved great success in a most difficult environment."
-- Steve Forbes, President & CEO, Forbes Inc.

How Canon Got Its Flash Back is a fascinating?book that show how one blue-chip tech company is riding out the bad times in style. While the earnings of most Japanese tech companies have gone up and down over the past decade, Canon's growth has held steady.

This book discusses the East-West style management strategies of its current president Fujio Mitarai (nephew of the founder, Takeshi Mitarai) that have turned Canon into a winner despite an increasingly dreary global economy. Mitarai was chosen as one of the world's top 25 managers in 2001 by leading US magazine BusinessWeek. Since taking office in 1995, Mitarai was viewed as a model for executives of large corporation throughout the world.


Editorial Reviews

Review

“…a documentary of the rise of a successful Japanese manufacturing organisation…” (Human Resources, July 2004)

From the Inside Flap

Canon is one of the world?s top companies. From a small optical workshop set up by three Japanese entrepreneurs, Canon has grown into one of the world?s largest high-tech companies. How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai tells the remarkable story of Canon?s success, from marketing its first cameras up to the present work in high-tech gear such as laser printers and flat-panel displays. The company?s global growth is carefully detailed - from one factory in Tokyo to its push into the US, Europe, Asia and the rest of the world.

The road has not been easy, with Canon overcoming many setbacks in developing its state-of-the-art technology. This exceptional book analyzes how Canon and Mr. Mitarai have overcome the multiple challenges of the past, present and future by pioneering new technologies, new product techniques and new management strategies on its road to success.


Product Details

  • Hardcover: 280 pages
  • Publisher: Wiley; 1 edition (May 21, 2004)
  • Language: English
  • ISBN-10: 047082123X
  • ISBN-13: 978-0470821237
  • Product Dimensions: 9.1 x 6.2 x 1 inches
  • Shipping Weight: 1.1 pounds
  • Amazon Best Sellers Rank: #2,361,126 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
The history of Canon can be divided into three distinct periods. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
unprofitable business lines, copier division, image engine, net procurement, senior general manager, consolidated sales, consolidated management, imitation products, camera sales, senior managing director, overall optimization, area sensor
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Nagahama Canon, United States, Takeshi Mitarai, Got Its Flash Back, Fujio Mitarai, New York, Digital Ixus, Management Reform Committee, General Electric, Excellent Global Corporation Plan, Hajime Mitarai, Master Craftsman, Peripheral Products Operations, Three Selfs, Corporate Intellectual Property, Fuji-Susono Research Park, Legal Headquarters, Jack Welch, Platform Technology Development Headquarters, Technology Disclosure, Three Regional Headquarters System, Canon Inc, Corporate Strategy, Office Imaging Products Operations, Product Development Operations
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