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How to Capture and Keep Clients: Marketing Strategies for Lawyers Paperback – July 6, 2005


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Product Details

  • Paperback: 264 pages
  • Publisher: American Bar Association (July 6, 2005)
  • Language: English
  • ISBN-10: 159031526X
  • ISBN-13: 978-1590315262
  • Product Dimensions: 9.1 x 6.9 x 0.6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #664,099 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A first rate piece of work - insightful, concise, and practical. A great tool for every firm's marketing committee." -- Conrad Goodkind, Partner, Quarles & Brady LLP

"This practical resource is full of good ideas and useful guidance. It is also a reminder that I still have a lot of work to do in this area." -- Jean L. Batman, Legal Venture Counsel, Inc.

About the Author

jennifer j. rose was a solo practitioner practicing family law in Shenandoah, Iowa, for 20 years before moving to Morelia, Michoacán, Mexico, eight years ago. In that life, she was listed in Best Lawyers in America, rated AV by Martindale-Hubbell, and served a term as chair of the Iowa State Bar Association Family and Juvenile Law Section. She has been editor-in-chief of GPSolo, the flagship magazine of the American Bar Association General Practice, Solo and Small Firm Section, for a decade; has served on the Section's Council; and has served on too many committees and boards to enumerate. She is list manager of the Section-sponsored listserve Solosez. She has been a contributing editor to Matrimonial Strategist and Internet Law Researcher and regularly serves as a judge of Law Office Computing's annual law firm Web site competition.  

Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By R. S. Akin on February 27, 2012
Format: Paperback Verified Purchase
Short essays from a variety of sources provide diverse perspective, but actually there's a lot of redundancy among selections and essays lawyers may well have already seen. I'm afraid I can't recommend this book, as I believe it's way overpriced for the retread. And the introduction recommends reading the essays or sections "as needed" and mark up the book as a "workbook": problem is the landscape format makes it clumsy to handle in that way. This would have been better issued in a pocket-book format with margins or additional blank pages suitable for jotting notes & ideas as they occur to the reader.
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Format: Paperback
I read this book from cover to cover to help me write my book for the ABA, “Smart Marketing for Smart Firm Lawyers.” My staff implemented many of the ideas to improve our office. The ABA has the best books for helping attorneys, and this is one of them.
You may also wish to purchase “Smart Marketing and the Small Firm Lawyer” List Price: $59.95 Author(s): Kenneth A Vercammen Sponsor(s): Solo, Small Firm and General Practice Division Publisher(s): ABA Book Publishing ISBN: 978-1-62722-484-0 Product Code: 5150468 2014, 156 Pages, 7 x 10
Marketing is essential to the growth of any enterprise. There are many low-cost and no-cost opportunities that exist. This book explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms
Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. This book will cover:
*Creating a blog for free
*How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.)
*Best practices for marketing within the law office
*Low-cost and no-cost marketing activities
*Tips to increase your efficiency and reach
*And more!
Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.
Praise for Smart Marketing for the Small Firm Lawyer: "Vercammen's new marketing book belongs in the tool box and library of every lawyer regardless of firm size.
Read more ›
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5 of 24 people found the following review helpful By ivan cavero on February 17, 2007
Format: Paperback
Realistic, dont think so much to buy this book, just BUYYYYY. I strongly recommend... when you finish to read it you will feel very confident about your practice
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