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A San Francisco Chronicle Nonfiction Best-Seller, January 30, 2009
"Readers will gain insight into management styles, different ways to make decisions, alternative approaches to managing people, and the value of dissent within a company. They also will learn why it is better to castrate a bull with a dull knife than a sharp knife. And they may get a few chuckles along the way."—ByteandSwitch.com, January 27, 2009
"Hitz spends much of the book discussing what happened after he moved to move Silicon Valley in 1986 and began working at a series of start-ups, and the various business problems he faced and how he approached them. Hitz describes in detail the evolution of NetApp and, of course, does not omit the vendor's sales pitch. But at various points in the 200-page book Hitz takes a break from talking business to focus on some of the humorous passages referenced in Chapter Zero." —NetworkWorld.com, January 21, 2009
Well written narrative on net app through the eyes of a founder. Great read if you work in tech and enjoy understanding human dynamics behind that techPublished 1 month ago by Jordan Evans
The pros: entertaining (occasionally hilarious) and full of clear, bite-sized insights-some on business, some on human nature, some on giving presentations, some on the qualities... Read morePublished 10 months ago by K. Stone
Excellent read check it out.
Great to learn how a great company like netapp got it's start and how they changed their culture to make it in today's economy
Interesting perspective. Mose books are written by the CEO so this provides great insight to any right hand wo/man or aspiring leaderPublished 17 months ago by Trevor
I think the NetApp -story is exciting, but Dave's writing leaves much to be desired. I think Dave would make for an excellent speaker at an event, his stories are interesting, but... Read morePublished 18 months ago by Peba
Dave's book is a philosophy lesson wrapped in insightful anecdotes that takes you along for the ride. Read morePublished 18 months ago by Josh Yim
Catchy title, but this book is no bull! Hitz's writing style is crisp and his insights relevant and reflect candor and humility. Read morePublished 18 months ago by B.C.
This was well written and very informative. I am an employee and wanted to know about the company startup and the issues involved. Would really like to meet Dave.Published on September 16, 2013 by Richard Hula
Part corporate history of NetApp, part business strategy, and part personal biography. Not an easy mix to pull off, but Dave Hitz hit the mark - easy and educational read with... Read morePublished on August 11, 2013 by Ilya Grigorik