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Silicon Valley success story Hitz, co-founder of tech consulting company NetApp, takes readers through the three stages of a developing business in this "memoir of a company and of a man," with lessons. Hitz's well-organized chronology outlines the net start-up's 1990s childhood, dot-bust adolescence and triumphant adulthood, centered around three easy-to-grasp themes: risk, growth and success, consecutively. Breezy and entertaining throughout, Hitz's text is also graced with efficient sidebars and a succinct, well-considered time-out capping each chapter. Chapters on his team's struggle to raise funds, find the right CEO for the job and go public are complemented by lessons from ancient Egyptians on data storage and NetApp president Tom Mendoza on public speaking. Though there aren't any lessons here that can't be found in other books, Hitz's personal and professional story encompasses solid business values, common mistakes, a bit of insider lore and some decent outta-left-field jokes (says the engineer to the frog princess: "Who has time for a girlfriend? But a talking frog: that's really cool").
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NetApp Awarded #1 Best Company to Work For 2009 by Fortune
A San Francisco Chronicle Nonfiction Best-Seller, January 30, 2009
"Readers will gain insight into management styles, different ways to make decisions, alternative approaches to managing people, and the value of dissent within a company. They also will learn why it is better to castrate a bull with a dull knife than a sharp knife. And they may get a few chuckles along the way."—ByteandSwitch.com, January 27, 2009
"Hitz spends much of the book discussing what happened after he moved to move Silicon Valley in 1986 and began working at a series of start-ups, and the various business problems he faced and how he approached them. Hitz describes in detail the evolution of NetApp and, of course, does not omit the vendor's sales pitch. But at various points in the 200-page book Hitz takes a break from talking business to focus on some of the humorous passages referenced in Chapter Zero." —NetworkWorld.com, January 21, 2009See all Editorial Reviews
The pros: entertaining (occasionally hilarious) and full of clear, bite-sized insights-some on business, some on human nature, some on giving presentations, some on the qualities... Read morePublished 7 months ago by K. Stone
Excellent read check it out.
Great to learn how a great company like netapp got it's start and how they changed their culture to make it in today's economy
Interesting perspective. Mose books are written by the CEO so this provides great insight to any right hand wo/man or aspiring leaderPublished 14 months ago by Trevor
I think the NetApp -story is exciting, but Dave's writing leaves much to be desired. I think Dave would make for an excellent speaker at an event, his stories are interesting, but... Read morePublished 15 months ago by Peba
Dave's book is a philosophy lesson wrapped in insightful anecdotes that takes you along for the ride. Read morePublished 15 months ago by Josh Yim
Catchy title, but this book is no bull! Hitz's writing style is crisp and his insights relevant and reflect candor and humility. Read morePublished 15 months ago by B.C.
This was well written and very informative. I am an employee and wanted to know about the company startup and the issues involved. Would really like to meet Dave.Published 23 months ago by Richard Hula
Part corporate history of NetApp, part business strategy, and part personal biography. Not an easy mix to pull off, but Dave Hitz hit the mark - easy and educational read with... Read morePublished on August 11, 2013 by Ilya Grigorik
Well written book of business logic and anecdotes, which deals especially with the HR, cultural, product, sales and marketing issues facing organisations in rapid growth.Published on June 13, 2013 by Anthony Stitt