Customer Reviews

How to Close Every Sale

5 star:		(7)
4 star:		(4)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today's savvy consumers. Nearly every one of the author's suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today's marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. We at getAbstract recommend this book to anyone who has to sell a product or service and wants basic information.

I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

If you're new to the auto sales business get this book and read it and use the techniques that Joe describes and you will see your sales/closes increase dramatically- on the other hand if you've been in the business for some years-don't bother because you have developed so many unprofessional and negative habits to the point that you would not understand the value of this book and will continue your gypsy like existence of going from dealership to dealership for employment. But if you're new,young,fresh and open minded, this book will be a great aid to selling and above all respecting the customer.

Joe Girard has an impressive record as a salesman, a fact to which the reader is treated at regular and frequent intervals throughout the book. Self-aggrandizement notwithstanding, this book left me quite convinced that car salesmen have earned every bit of their sleazy reputations.

I suppose that if you sell products for a living, there are some useful (although hardly novel) techniques highlighted in this work. That said, I'm not sure how Girard draws a distinction between himself and the myriad other "super-salesmen" authors on the market today...I certainly couldn't.

Beyond the general feel of the author's style and content, there are other cautionaries to relay. For instance, there is virtually no use in reading this book if you sell expertise or advisory services of any kind. Likewise, if you're a stickler for principle-based selling, this might not been the read for you.

To state the matter plainly, this book is replete with petty dishonesties that are pawned off on the reader as "techniques" of one variety or another. Finally, the reader should note that Girard's text presupposes a fairly unsophisticated buyer, so if that doesn't match your clientele, then you might want to keep browsing the bookshelves. In sum, if you're not selling products in a high-pressure, high-volume environment, there's nothing here particularly new or appealing from Mister Girard. This reviewer strongly recommends that you find another seller...

This book Increased My Sales in my Business by 300% within 1 month. This book is a must for any serious business Person.

I bought this book and an audio tape arrived so straight away you have some insight into me. The tape is good quality and a great listen. However if you are looking for the elusive silver bullet prehaps you need to look elsewhere, prehaps into yourself.
The foundation of this tape is that success in sales stems from personal integerity projected from you onto the prospect.Prehaps i'm naive but just refering to a customer as a prospect somehow casts a shaddow of doubt on the notion of integerity.
All in all if you are interested in a career in sales this is worth the price and if you are already a soul dead professional prehaps you might just glean some iota of truth from the ideal that joe expounds but just dosen't quite get.
I gave it four stars because three seemed too low.Certain aspects deserve five star plus
Please excuse spellings.

I was assigned this book by my boss to gain any information usefull to me for selling purposes.

This book had so many great tips and usefull common sense reminders that I was just amaized.

Anyone in sales will learn something from reading this, guaranteed!

This book helped me understand other methods of closing sales. I was able to relate because I was in auto sales in the past. I think this book should be in every auto salesmans possession. Im no longer in auto sales but in takeaway sales. This book doesn't touch base on that type of sale. I still recommend to anyone in general sales.

good book on turning a maybe into a 'Yes' from "the world's best salesman." (as per Guiness Book of World Records)

Insightful, useful dialog for sales consultants. I have already incorportated in my closings.

JJ